AJIO Jewellery Price September 2026: Rs. 95 to Rs. 8,670

A plated pendant on a fine chain for ninety-five rupees. At this price the question is not whether it is good jewellery but how many wears it survives - plating on a base metal wears through at the clasp and the chain first, and nothing on this listing tells you the base metal or the plating thickness. The stated MRP is Rs. 399, which is 4.2 times the price and prints 76 per cent. AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read, so there is no buyer feedback to consult. Buy it as a short-lived accessory at the price of a coffee, not as a purchase.

• Selling price: Rs. 95
• AJIO MRP and badge: Rs. 399, 76% off displayed
• Stated MRP divided by price: 4.20 times
• Brand: Everstylish, a third-party label sold through AJIO
• Key detail: Rs. 95, Everstylish silver-plated heart necklace, 76% off a stated Rs. 399
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: Costume jewellery at costume prices
• Read on: ajio.com search responses, 20 September 2026, logged out, India

MAHI states Rs. 1,199 and sells at Rs. 132. That is a multiple of 9.08, and it prints an 89 per cent badge - among the biggest numbers in our read of 104 listings. We are not suggesting anyone ever paid Rs. 1,199 for these hoops, and we make no claim that the brand has done anything improper: stating a high MRP is legal and ordinary in Indian fashion retail. What the multiple does tell you is how little information the percentage carries. The product is a pair of plated hoops for men at Rs. 132, with no published rating, which is a fair price for plated hoops and a meaningless discount.

• Selling price: Rs. 132
• AJIO MRP and badge: Rs. 1,199, 89% off displayed
• Stated MRP divided by price: 9.08 times
• Brand: MAHI, a third-party label sold through AJIO
• Key detail: Rs. 132, MAHI men's silver-plated hoop earrings, 89% off a stated Rs. 1,199
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: Fine at Rs. 132; ignore the Rs. 1,199
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Designs & You appears seven times in our pull. Two listings are Rs. 150 against a stated Rs. 999, three are Rs. 174 against Rs. 1,159 and two are Rs. 219 against Rs. 1,369 - which is 6.66, 6.66 and 6.25 times the price. Prices differ, the multiple barely moves. This is what a brand-level discount rule looks like when you catch it across a whole shelf: the MRP is not an independent number that the discount is measured against, it is the price multiplied by a constant. The product here is an anti-tarnish plated necklace, which is a real claim about the coating and one we cannot check.

• Selling price: Rs. 150
• AJIO MRP and badge: Rs. 999, 85% off displayed
• Stated MRP divided by price: 6.66 times
• Brand: Designs & You, a third-party label sold through AJIO
• Key detail: Rs. 150, Designs & You gold-plated short necklace, 85% off a stated Rs. 999
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: Buy on the Rs. 150, not on the 85 per cent
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Two Jewels galaxy listings in our pull sell at Rs. 151 against a stated Rs. 1,259 - the same pair of numbers on two different pendants - and its other listings sit at 5.88 times the price. 'American diamond' is the Indian trade term for cubic zirconia, a synthetic stone; it is not a diamond and the listing does not claim it is. At Rs. 151 for a plated pendant with zirconia stones you are buying something that looks good in photographs and in the first month. There is no rating published, here or anywhere on this shelf.

• Selling price: Rs. 151
• AJIO MRP and badge: Rs. 1,259, 88% off displayed
• Stated MRP divided by price: 8.34 times
• Brand: Jewels galaxy, a third-party label sold through AJIO
• Key detail: Rs. 151, Jewels galaxy American diamond-studded infinity pendant, 88% off a stated Rs. 1,259
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: A month or two of wear, at a fair price
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Everstylish sells the Rs. 95 heart pendant at 4.2 times its stated MRP and this Rs. 170 layered necklace at 2.35 times, and the badges read 76 and 57 per cent. Same brand, same week, same platform. If the MRP were a fixed manufacturer's price list you would not see that spread; if it is set per listing to produce a headline, you would. We cannot prove which is happening and we do not allege anything - we simply print both numbers and let the arithmetic sit there. As a product, a layered chain at Rs. 170 is the most-worn thing in this price band.

• Selling price: Rs. 170
• AJIO MRP and badge: Rs. 399, 57% off displayed
• Stated MRP divided by price: 2.35 times
• Brand: Everstylish, a third-party label sold through AJIO
• Key detail: Rs. 170, Everstylish gold-plated layered necklace, 57% off a stated Rs. 399
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: The layered chain is the useful shape here
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Eighty per cent off is the most common badge on AJIO's jewellery shelf: eleven of the 104 listings we read display it, and nine of those sit at an MRP that is exactly five times the selling price. Rs. 200 and Rs. 999 is 4.995 - a rupee off five, which is how a round discount looks after the MRP has been rounded to a 9. The listing is a plain plated chain, the most basic thing in the category, and Rs. 200 is a reasonable price for one. Everything else on the tile is arithmetic.

• Selling price: Rs. 200
• AJIO MRP and badge: Rs. 999, 80% off displayed
• Stated MRP divided by price: 5.00 times
• Brand: NVR, a third-party label sold through AJIO
• Key detail: Rs. 200, NVR gold-plated chain, 80% off a stated Rs. 999
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: A plain chain at a plain price
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Two listings at exactly Rs. 200: one is a single chain claiming 80 per cent off, this is two chains with pendants claiming 50. On price per piece this is Rs. 100 a chain against Rs. 200, and on the tile it looks like the worse deal. That is the whole argument of this page in two cards. The stated Rs. 399 is exactly twice the price, another of the 28 exact multiples in our read. Check the listing title for a pack count before you compare anything on this shelf - 'set of 2', 'set of 6' and 'multi-piece' all appear here at prices that look like single items.

• Selling price: Rs. 200
• AJIO MRP and badge: Rs. 399, 50% off displayed
• Stated MRP divided by price: 2.00 times
• Brand: BRANDSOON, a third-party label sold through AJIO
• Key detail: Rs. 200, BRANDSOON set of 2 gold-plated chains with pendants, 50% off a stated Rs. 399
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: Better value than the single chain beside it
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Rs. 2,390 is Rs. 239 with a zero after it. All five Oomph listings in our pull behave the same way - Rs. 293 against Rs. 2,666, Rs. 315 against Rs. 3,153, Rs. 349 against Rs. 3,170, Rs. 419 against Rs. 4,193 - which is to say the stated MRP is between 9.08 and 10.01 times the selling price on every one of them, and every badge reads 89 or 90 per cent. We report the arithmetic and allege nothing: a brand is entitled to set whatever MRP it likes. As a purchase, Rs. 239 for plated studs with cubic zirconia is neither good nor bad value; the Rs. 2,390 is the part with no information in it.

• Selling price: Rs. 239
• AJIO MRP and badge: Rs. 2,390, 90% off displayed
• Stated MRP divided by price: 10.00 times
• Brand: Oomph, a third-party label sold through AJIO
• Key detail: Rs. 239, Oomph EYC15 stone-studded stud earrings, 90% off a stated Rs. 2,390
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: Judge it at Rs. 239 or not at all
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Twenty-three per cent off a stated Rs. 349. Shein is an international fast-fashion brand that operates on volume and thin headline discounts, and its listing here behaves nothing like the Indian costume-jewellery labels around it - the MRP is 1.30 times the price rather than five or ten. The product is a plated tear-drop pendant at Rs. 269, dearer than several listings claiming 85 and 90 per cent off. Set it beside the Rs. 239 Oomph studs at ten times MRP: on the page the Oomph looks like the bargain, and on the only number that matters - rupees - they are Rs. 30 apart.

• Selling price: Rs. 269
• AJIO MRP and badge: Rs. 349, 23% off displayed
• Stated MRP divided by price: 1.30 times
• Brand: Shein, a third-party label sold through AJIO
• Key detail: Rs. 269, Shein gold tear-drop shaped pendant necklace, 23% off a stated Rs. 349
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: Seated for what its MRP says, not its stones
• Read on: ajio.com search responses, 20 September 2026, logged out, India

In our pull, a Panash necklace-and-earrings set, a second Panash set and a Minutiae pendant necklace all sell at Rs. 280 against a stated Rs. 1,999. Three listings, two brands, one pair of numbers. Rs. 1,999 is the single most common stated MRP on this shelf, appearing on seven listings at prices from Rs. 280 to Rs. 720 - so the same MRP produces badges from 64 to 86 per cent depending only on what the seller is charging. As a set at Rs. 280 - necklace plus earrings - this is Rs. 140 a piece, which is the right way to compare it with the single pendants above.

• Selling price: Rs. 280
• AJIO MRP and badge: Rs. 1,999, 86% off displayed
• Stated MRP divided by price: 7.14 times
• Brand: Panash, a third-party label sold through AJIO
• Key detail: Rs. 280, Panash gold-plated stone-studded necklace and earrings set, 86% off a stated Rs. 1,999
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: Reasonable per piece, as an occasion set
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Salty Alpha is the biggest single brand in our read with twelve listings, and it is the most restrained on MRPs: its stated prices run from 1.41 to 2.13 times what it charges, and its badges from 29 to 67 per cent. Its prices are also higher than the costume labels - Rs. 296 to Rs. 702 for plated men's studs and hoops, where MAHI sells hoops at Rs. 132. Whether the metal is better we cannot tell from a listing, and no rating is published to help. What we can say is that the brand with the least inflated MRPs on this page is also one of the dearest, which is the pattern across the whole shelf.

• Selling price: Rs. 296
• AJIO MRP and badge: Rs. 630, 53% off displayed
• Stated MRP divided by price: 2.13 times
• Brand: Salty Alpha, a third-party label sold through AJIO
• Key detail: Rs. 296, Salty Alpha men's charm hoop earrings, 53% off a stated Rs. 630
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: Men's plated hoops, sanely priced
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Three hundred and eight rupees for a multi-piece ethnic set - the kind worn once for a wedding function and then kept in a box. STILEADDA's two other listings in our pull are Rs. 730 against Rs. 3,649 and Rs. 744 against Rs. 3,719, both exactly five times the price at exactly 80 per cent off; this one is 4.54 times. At this end of the category the honest framing is rental-adjacent: you are buying an appearance for a day or two of wear, and the plating will not survive being treated as an heirloom. AJIO publishes no rating on it, as on everything else here.

• Selling price: Rs. 308
• AJIO MRP and badge: Rs. 1,399, 78% off displayed
• Stated MRP divided by price: 4.54 times
• Brand: STILEADDA, a third-party label sold through AJIO
• Key detail: Rs. 308, STILEADDA women's ethnic stone jewellery set, 78% off a stated Rs. 1,399
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: One-occasion ethnic wear, priced for it
• Read on: ajio.com search responses, 20 September 2026, logged out, India

SUKKHI is one of the better-known fashion jewellery brands in India, and its listing here behaves exactly like the labels nobody has heard of: Rs. 335 against a stated Rs. 2,795, a multiple of 8.34 and an 88 per cent badge - the same multiple, to two decimal places, as the two Jewels galaxy pendants at Rs. 151. That is worth knowing, because it means recognition alone does not predict the MRP habit; the split on this shelf is between fashion-jewellery labels of every size on one side and apparel or watch brands on the other. The set itself, at Rs. 335, is priced where the rest of the category is.

• Selling price: Rs. 335
• AJIO MRP and badge: Rs. 2,795, 88% off displayed
• Stated MRP divided by price: 8.34 times
• Brand: SUKKHI, a third-party label sold through AJIO
• Key detail: Rs. 335, SUKKHI gold-plated jewellery set, 88% off a stated Rs. 2,795
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: Fair at the price; the badge is noise
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Carlton London appears four times in our pull at Rs. 370, Rs. 518, Rs. 700 and Rs. 835, with stated MRPs 2.50 to 3.23 times those prices. That is roughly half the multiple of the costume labels below it and roughly double the multiple of GUESS and RHEA above. The brand sits in the same place in price: Rs. 370 to Rs. 835 for plated and rhodium-plated pieces, against Rs. 95 to Rs. 335 for the costume end. Nothing in the listing data tells you the metal is better - no rating, no material grade - so the case for the extra money is the brand's reputation in shoes and accessories and nothing more concrete than that.

• Selling price: Rs. 370
• AJIO MRP and badge: Rs. 1,195, 69% off displayed
• Stated MRP divided by price: 3.23 times
• Brand: Carlton London, a third-party label sold through AJIO
• Key detail: Rs. 370, Carlton London women's gold-plated layered necklace, 69% off a stated Rs. 1,195
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: The mid-market default on this shelf
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Rubans has eleven listings in our read, from Rs. 415 to Rs. 1,690, and its stated MRPs run from 2.78 to 5.55 times the price. It is the closest thing on this shelf to a full range: cheap sets at Rs. 415, mid sets around Rs. 999, and heavier bridal-style pieces at Rs. 1,480 and Rs. 1,690. At Rs. 415 for a necklace with matching earrings you are at about Rs. 207 a piece, which is the same per-piece figure as the Rs. 280 Panash set. No rating is published on any Rubans listing here. If you want one brand to browse on this category page, its range makes it the easiest to navigate.

• Selling price: Rs. 415
• AJIO MRP and badge: Rs. 1,596, 74% off displayed
• Stated MRP divided by price: 3.85 times
• Brand: Rubans, a third-party label sold through AJIO
• Key detail: Rs. 415, Rubans women's stone-studded necklace and earrings set, 74% off a stated Rs. 1,596
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: The entry point to a full range
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Jewels galaxy at Rs. 151, SUKKHI at Rs. 335 and Saraf RS Jewellery at Rs. 479 all state an MRP 8.34 times their selling price, and all three print 88 per cent. Three unrelated brands landing on the same multiple to two decimal places is what makes the 88 per cent look like a chosen number rather than a measured saving - it is the badge that was picked, and the MRP is what the price becomes when you divide by 0.12. None of this is illegal or hidden, and we allege nothing. It does mean a shopper cannot use the percentage to rank anything. The set at Rs. 479 is a heavier piece than most below it.

• Selling price: Rs. 479
• AJIO MRP and badge: Rs. 3,995, 88% off displayed
• Stated MRP divided by price: 8.34 times
• Brand: Saraf Rs Jewellery, a third-party label sold through AJIO
• Key detail: Rs. 479, Saraf RS Jewellery gold-plated stone-studded necklace set, 88% off a stated Rs. 3,995
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: Compare it on rupees with the Rs. 415 Rubans
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Rs. 598 against Rs. 3,987 and Rs. 652 against Rs. 4,348 are both multiples of 6.67, which is exactly 85 per cent off, and the brand's third listing is 7.69 times at 87 per cent. Eight listings in our read of 104 print exactly 85 per cent. At Rs. 598 for a necklace-and-earrings set you are in the band where the pieces get heavier and start to look like the photographs from a distance; the plating question does not change, and neither does the absence of any published rating. This is the price band where we would want to see a piece in person before buying, and on AJIO you cannot.

• Selling price: Rs. 598
• AJIO MRP and badge: Rs. 3,987, 85% off displayed
• Stated MRP divided by price: 6.67 times
• Brand: Joy of Jewels, a third-party label sold through AJIO
• Key detail: Rs. 598, Joy of Jewels women's stone-studded necklace and earrings set, 85% off a stated Rs. 3,987
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: The occasion set, if you can return it
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Nine hundred and ninety-nine rupees is where costume jewellery starts to be bought as a considered purchase rather than an impulse, and Rubans states Rs. 5,544 above it. Two of its listings sit at exactly Rs. 999 - one against Rs. 5,544 and one against Rs. 4,975, so 82 and 80 per cent from the same brand at the same price on the same day. That is the clearest demonstration on this page that the MRP is a per-listing decision. For the money you get a heavier stone-studded set; what you do not get, on this platform, is a single published rating from anyone who has worn one.

• Selling price: Rs. 999
• AJIO MRP and badge: Rs. 5,544, 82% off displayed
• Stated MRP divided by price: 5.55 times
• Brand: Rubans, a third-party label sold through AJIO
• Key detail: Rs. 999, Rubans women's stone-studded necklace and earrings set, 82% off a stated Rs. 5,544
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: A considered buy, with no feedback to lean on
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Biba is one of India's better-known ethnic apparel labels, and its jewellery listing states exactly twice its selling price: Rs. 5,799 above Rs. 2,900, a flat 50 per cent. Compare that with the costume end of this page, where the same category is stated at five to ten times. The price is nine times a Rs. 308 ethnic set from STILEADDA, and neither listing tells you the metal, the plating thickness or the stone type in a way you could compare. On a shelf with no ratings at all, what you are actually buying at Rs. 2,900 is a brand that has shops you can walk into.

• Selling price: Rs. 2,900
• AJIO MRP and badge: Rs. 5,799, 50% off displayed
• Stated MRP divided by price: 2.00 times
• Brand: Biba, a third-party label sold through AJIO
• Key detail: Rs. 2,900, Biba women's gold-plated stone-studded necklace and earrings set, 50% off a stated Rs. 5,799
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: Brand-backed, for wedding-season wear
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Ten per cent off Rs. 3,590. This is the only listing in our read of 104 whose stated MRP is within a fifth of what it sells for, and it is a designer terracotta piece rather than plated costume jewellery - a handmade category where the maker sets one price and discounts it lightly. Set it against the Rs. 239 Oomph studs at ten times MRP and you have the two ends of this shelf: one listing where the MRP appears to be a real price lightly reduced, and one where it is the price with a zero added. Neither seller is doing anything wrong. Only one of the two percentages tells you anything.

• Selling price: Rs. 3,231
• AJIO MRP and badge: Rs. 3,590, 10% off displayed
• Stated MRP divided by price: 1.11 times
• Brand: RHEA, a third-party label sold through AJIO
• Key detail: Rs. 3,231, RHEA women's Terracota Tides necklace, 10% off a stated Rs. 3,590
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: The one MRP on this page we would believe
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Four thousand one hundred and five times five is twenty thousand five hundred and twenty-five - the stated MRP is Rs. 20,523, two rupees under. All four Lucky Jewellery listings in our pull do this: Rs. 2,380 against Rs. 11,899, Rs. 4,105 against Rs. 20,523, Rs. 6,403 against Rs. 32,016 and Rs. 8,670 against Rs. 43,348, every one of them 5.00 times and 80 per cent off. An MRP that is always exactly five times a varying price is a number derived from the price. We state that as arithmetic and allege no wrongdoing - what it means for a shopper is that the Rs. 20,523 carries no information at all.

• Selling price: Rs. 4,105
• AJIO MRP and badge: Rs. 20,523, 80% off displayed
• Stated MRP divided by price: 5.00 times
• Brand: Lucky Jewellery, a third-party label sold through AJIO
• Key detail: Rs. 4,105, Lucky Jewellery women's ethnic stone jewellery set, 80% off a stated Rs. 20,523
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: Judge it at Rs. 4,105, and in person if you can
• Read on: ajio.com search responses, 20 September 2026, logged out, India

Forty-three thousand three hundred and forty-eight rupees is the biggest number on AJIO's jewellery shelf in our read, and it is Rs. 8,670 times five. The product is a multi-piece bridal-style set - necklace, earrings and usually a maang tikka - which at Rs. 8,670 is real money for plated jewellery and a fraction of what the equivalent in gold would cost, which is the entire point of the category. Buy it for a wedding, wear it for the wedding, and treat the Rs. 43,348 as what it is: the price multiplied by five. With no rating published on this or any listing here, a return window is the only protection on offer.

• Selling price: Rs. 8,670
• AJIO MRP and badge: Rs. 43,348, 80% off displayed
• Stated MRP divided by price: 5.00 times
• Brand: Lucky Jewellery, a third-party label sold through AJIO
• Key detail: Rs. 8,670, Lucky Jewellery women's gold-plated stone-studded multi-piece set, 80% off a stated Rs. 43,348
• Evidence: AJIO publishes no rating and no rating count on this listing, or on any of the 104 we read
• Buying logic: A bridal set, bought with eyes open
• Read on: ajio.com search responses, 20 September 2026, logged out, India