![A woman in an embroidered cotton kurta photographed in a sunlit room - the everyday kurtas whose prices this Myntra versus AJIO comparison for August 2026 covers]()
We read both kurta catalogues on 18 August 2026 - 68 listings at Myntra, 189 at AJIO. AJIO is cheaper where most people shop: a floor of Rs. 90 against Rs. 332, and a median of Rs. 564 against Rs. 734.
But the two sites share no brands at all in this category, so there is nothing to price-match - and only Myntra publishes ratings, on 48 of its 68 listings against none of AJIO's 189. Below is the full comparison, band by band.
⚖ 257 kurta listings read across Myntra and AJIO, 18 Aug 2026
AJIO median Rs. 564 · Myntra median Rs. 734
No brand appears on both sites · only Myntra publishes rating counts
📅 Update log:
18 Aug 2026 — first published. All 257 listings, prices, MRPs, badges and rating counts read today from each marketplace's own catalogue data. We re-run this comparison monthly and log the medians each time.
The Short Answer: AJIO Is Cheaper, Myntra Shows You the Ratings
We read both catalogues on 18 August 2026 - 68 kurta listings at Myntra and 189 at AJIO - and the two marketplaces are not really selling the same shelf. AJIO's cheapest kurta is Rs. 90 against Myntra's Rs. 332, and its median listing is Rs. 564 against Myntra's Rs. 734. Eighty-eight per cent of AJIO's listings are under Rs. 1,000; at Myntra it is 76 per cent.
The gap that matters more is evidence. Forty-eight of the 68 Myntra listings carry a rating and a rating count - one of them has 43,311 ratings - while AJIO returned no rating at all on any of its 189 rows. On an aisle full of labels nobody has heard of, that is the difference between being able to check a listing and having to guess.
The Two Catalogues, Side by Side
| Myntra | AJIO |
|---|
| Listings read | 68 | 189 |
| Cheapest kurta | Rs. 332 | Rs. 90 |
| Median listing price | Rs. 734 | Rs. 564 |
| Dearest listing | Rs. 2,168 | Rs. 2,607 |
| Median discount badge | 70% | 76% |
| Badge range | 0% - 84% | 4% - 89% |
| Listings under Rs. 1,000 | 52 of 68 | 167 of 189 |
| Listings with a rating published | 48 of 68 | 0 of 189 |
Where the Listings Sit by Price
| Price band | Myntra listings | AJIO listings |
|---|
| Under Rs. 500 | 15 | 84 |
| Rs. 500 - Rs. 999 | 37 | 83 |
| Rs. 1,000 - Rs. 1,499 | 11 | 21 |
| Rs. 1,500 and above | 5 | 1 |
AJIO's advantage is concentrated at the bottom. It has 84 kurtas under Rs. 500 where Myntra has 15, and its sub-Rs. 500 shelf is real rather than notional - the Rs. 90 to Rs. 210 rows are simple straight and no-darts cuts in printed cotton and rayon. Above Rs. 1,000 the two converge, and above Rs. 1,500 Myntra actually carries more choice in this read.
The badges tell you nothing about that. AJIO's median badge is 76 per cent and Myntra's 70, but Myntra's cheapest kurta costs Rs. 242 more than AJIO's while carrying a similar percentage. Both marketplaces have listings claiming more than 80 per cent off and both have MRPs that repeat across unrelated labels.
They Do Not Stock the Same Brands. Not One.
| Myntra | AJIO |
|---|
| Most-listed labels | Sangria, KKOUTFITS, PERVAS, KidsFlower, CurlyTales | Nyrika, SVARAA, AVAASA MIX N' MATCH, Kiana, MYRIE |
| Chain brands present | None in this read | AVAASA MIX N' MATCH, YOUSTA, MAX, V-MART |
| Labels shared with the other marketplace | None | None |
This is the finding we did not expect. Across 257 listings from two of India's largest fashion marketplaces in the same category on the same day, not a single label appears on both. Myntra's kurta shelf is led by Sangria, KKOUTFITS, PERVAS and a long tail of one-listing sellers; AJIO's by Nyrika, SVARAA, Kiana House of Fashion and MYRIE, plus Reliance's own chain labels - AVAASA MIX N' MATCH, YOUSTA - which naturally appear only on AJIO, since Reliance owns it.
The practical consequence: you cannot price-match a kurta between these two sites. There is no common product to compare, which is why this page compares the shelves rather than the items. It also means a brand you liked on one marketplace will usually not be findable on the other.
If you are buying blind, buy where the ratings are. Neither shelf is full of brands you know. Myntra at least publishes a rating count on 48 of 68 listings, and on this category those counts reach into the tens of thousands. AJIO returned none on 189 rows, so the only checkable things there are fabric, cut and piece count.
How we read this, and what it does not cover
Myntra's figures come from its own listing data (the window.__myx payload its listing pages serve) across the women-kurta and kurta-sets paths, which returned 68 listings carrying both a price and an MRP. AJIO's come from its own catalogue across three queries - kurta, kurta set and kurti - which returned 189. Both were read on 18 August 2026. Medians, counts and band totals are our own arithmetic over those rows.
What this does not cover: the whole of either catalogue. These are the listings the two sites served for those paths and queries on one day, not an inventory audit, and both marketplaces personalise and rotate listings. It also does not cover delivery charges, return windows, exchange policies or the discounts either site applies at checkout through coupons, bank offers or membership programmes, any of which can change the ranking for a particular basket. We have not handled, worn or washed any garment from either site, and marketplace ethnic wear varies more in finishing than in photography.
Which One Should You Buy From?
- Buying under Rs. 500: AJIO, comfortably. Eighty-four listings under Rs. 500 against Myntra's fifteen, and a floor of Rs. 90 against Rs. 332.
- Buying a kurta set rather than a kurta: AJIO. Its two-piece sets start around Rs. 396 and three-piece sets with dupattas run Rs. 780 to Rs. 927, which is below where Myntra's sets sit in this read.
- Buying blind from an unknown label: Myntra. It publishes rating counts on 48 of 68 listings and AJIO on none, and on this shelf that is the only external evidence available.
- Wanting a chain brand you can return in a shop: AJIO. Reliance's own AVAASA MIX N' MATCH and YOUSTA labels appear there at Rs. 305 to Rs. 425 with shallow, honest badges, and MAX and V-MART listings sit alongside them.
- Spending above Rs. 1,500: Myntra. It has five listings above that line in this read against AJIO's one.
- Either way, ignore the badge. Both catalogues carry MRPs repeated across unrelated labels - AJIO has one MRP of Rs. 4,345 stated by three different brands - so sort by price and read the fabric line.
Zoutons Verdict
On price, AJIO wins this comparison and it is not close at the bottom of the market: Rs. 90 against Rs. 332 at the floor, Rs. 564 against Rs. 734 at the median, and 84 listings under Rs. 500 against fifteen. If the budget is the binding constraint, that is the answer.
On confidence, Myntra wins, and for the same reason its shelf is dearer - it publishes a rating count on most listings and AJIO publishes none. Since the two sites share no brands whatsoever in this category, you are not choosing between two prices for one kurta; you are choosing between a cheaper shelf you cannot check and a slightly dearer one you can.
Frequently Asked Questions
Is AJIO cheaper than Myntra for kurtas?
On the read we did on 18 August 2026, yes - at every point except the top of the range. AJIO's cheapest kurta was Rs. 90 against Myntra's Rs. 332, its median listing was Rs. 564 against Rs. 734, and 167 of its 189 listings were under Rs. 1,000 against 52 of Myntra's 68. The gap is widest at the bottom: AJIO had 84 kurtas under Rs. 500 and Myntra 15. Above Rs. 1,500 the position reverses, with Myntra carrying five listings to AJIO's one. Two caveats. First, these are the listings each site served for our paths and queries on one day, not a full inventory audit, and both sites rotate and personalise what they show. Second, the final price at either marketplace depends on coupons, bank offers and minimum-spend thresholds applied at checkout, which we did not test and which can close a gap of a few hundred rupees.
Do Myntra and AJIO sell the same kurta brands?
In this category, no - and that surprised us. Across 257 listings from the two marketplaces on the same day, not one label appeared on both. Myntra's kurta shelf was led by Sangria, KKOUTFITS, PERVAS, KidsFlower and CurlyTales, with a long tail of sellers carrying a single listing each. AJIO's was led by Nyrika, SVARAA, AVAASA MIX N' MATCH, Kiana House of Fashion and MYRIE. Some of that is structural: AVAASA MIX N' MATCH and YOUSTA are Reliance Retail's own labels and Reliance owns AJIO, so they will not appear on Myntra. The rest reflects two different seller networks. The practical consequence is that you cannot price-match a specific kurta between the two sites - there is no common item - so the comparison has to be between the shelves, which is what this page does.
Why does AJIO not show ratings on kurtas?
We do not know why, but we can tell you what the data looks like: across all 189 AJIO kurta listings we read on 18 August 2026, the catalogue returned no rating and no rating count on a single row. Myntra returned a rating on 48 of its 68, and the counts on that shelf reach 43,311 on one listing. For a category dominated by labels with no shop-front reputation, that is the single biggest practical difference between the two sites. It means that on AJIO the checkable facts are the fabric where the listing names it, the cut, the piece count and the size chart, and nothing else; on Myntra you can at least see whether a few thousand people bought the thing and what they thought. Neither substitutes for handling a garment, and we have not handled any of these.
Which is better for kurta sets, Myntra or AJIO?
AJIO, on price and on choice, in this read. Its two-piece kurta sets start around Rs. 396 and the three-piece sets with a dupatta run about Rs. 780 to Rs. 927, with the step between one garment and two costing roughly Rs. 80 to Rs. 150 across labels - a consistent pattern we could measure across dozens of listings. Myntra's kurta and kurta-set shelf in this read has its median at Rs. 734 and only 15 listings under Rs. 500, so the same money buys fewer pieces. What Myntra offers instead is the rating count, which on a set - where fit across two or three garments has to work - is worth something. If you want the cheapest complete set, AJIO; if you want to be able to check what you are buying before it arrives, Myntra.
Do coupons make Myntra cheaper than AJIO?
They can, and this is the part of the comparison a price read cannot settle. Both marketplaces apply store coupons and bank-card offers to the cart after the listing price, usually with a minimum spend, and both run programme benefits on top. On a shelf where most items cost Rs. 300 to Rs. 1,000, that threshold is the thing to watch: two kurtas will often clear a code that one will not, at either site. We did not test any code at checkout for this page and will not quote a saving. What the read gives you is the baseline each marketplace starts from - Rs. 90 and a Rs. 564 median at AJIO, Rs. 332 and a Rs. 734 median at Myntra - and the reminder that a code applies to the price you pay, not to the struck-through MRP, which on both sites is frequently shared between unrelated labels.
Prices & codes last verified: 18 August 2026
Every price, MRP, discount percentage and rating count on this page was read on 18 August 2026 from each marketplace's own catalogue data: Myntra's from the window.__myx payload its listing pages serve across the women-kurta and kurta-sets paths, returning 68 listings with a price and an MRP; AJIO's from its own catalogue across the kurta, kurta set and kurti queries, returning 189. Medians, band counts and brand tallies are our own arithmetic over those rows. These are the listings each site served on one day for those paths and queries - not a complete inventory audit - and both marketplaces rotate and personalise listings, so another reading would return a different sample. Prices change frequently and the amount you pay depends on coupons, bank offers, membership benefits and minimum-spend thresholds applied at checkout, none of which we tested. An MRP is the figure each listing states and we have not verified that any garment was sold at it; both catalogues contain MRPs repeated across unrelated labels. The finding that no brand appears on both sites applies to the listings in this sample and is not a claim about either company's entire catalogue. AVAASA MIX N' MATCH and YOUSTA are Reliance Retail labels and Reliance owns AJIO. Fabric, cut and piece-count descriptions are quoted from the listings and reported rather than verified; we have not handled, worn or washed any garment from either site. Zoutons may earn a commission if you buy through links on this page; it does not change what you pay.
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