Myntra's own BFF guide lists a minimum discount for about 70 brands. We opened every brand page it links to, kept the best-reviewed listing for each, and checked whether the promise holds.
Two days before the Myntra Big Fashion Festival opened, Myntra did something sale-watchers rarely get: it published the offer for each brand in advance, in a table on its own blog. Tokyo Talkies, minimum 75% off. Red Tape, flat 84 to 85%. Lakme, minimum 55%. A floor is easy to print and harder to find on a real product, so on October 7 we opened all 71 shop links in the guide, took the most-reviewed listing on each, and checked it against the promise. This page keeps the 23 that are worth buying, with the brand's advertised offer printed beside each one.
Every price below was pulled from Myntra on October 7, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Myntra coupons page, which the deals desk re-verifies daily.
Myntra's guide promises 40% to 75% off the women's western brands. The six listings with the most reviews behind them are at 50% to 77%.
The most-reviewed fashion listing we found behind any brand in Myntra's guide: 75,541 ratings at 4.4, now Rs. 509.
Why it earned its spot It beats SASSAFRAS's own 65% promise by a point, and nothing else in the guide's women's section has this much proof behind it.
Dark flared jeans with 24,749 reviews for Rs. 539, two points short of the 75% Myntra promised.
Why it earned its spot It is the brand's most-reviewed denim and the cheapest flared jean on the list. Expect it to cross the floor when the sale opens.
A pinstriped cotton shirt at Rs. 479, 73% off and rated 4.4 by 24,362 buyers.
Why it earned its spot It already clears Roadster's 70% floor and it is the cheapest top in the chapter.
A ribbed pullover with 30,074 reviews for Rs. 503. At 64% it is below DressBerry's 70% promise today.
Why it earned its spot This is the most-reviewed DressBerry piece on the brand page, and October is the last cheap window before winter wear goes full price.
The Turkish label's best-rated party top at Rs. 999, rated 4.5 by 8,107 buyers.
Why it earned its spot It is the one pick here built for a Diwali party rather than a weekday. It is half price, five points short of Trendyol's floor.
A pure-cotton pyjama set at Rs. 597, 77% off and backed by 23,997 reviews.
Why it earned its spot It is the deepest real cut in the loungewear section, and its 23,997 reviews are the most of any listing on the guide's lingerie and loungewear pages.
Navratri starts October 11. Two festive outfits and two everyday basics, all under Rs. 1,000.
A red sequinned cotton kurta at Rs. 679, timed for garba nights that start on October 11.
Why it earned its spot It is the brand's most-reviewed kurta, and at 66% it is four points short of the floor Myntra advertised.
A complete bandhani kurta and patiyala set for Rs. 988, rated 4.6 by 1,843 buyers.
Why it earned its spot It is a full outfit for under Rs. 1,000, sitting inside VASTRAMAY's 60 to 65% band, with 13 sizes in stock.
A navy Benetton polo with a tipped collar, rated 4.6 by 2,244 buyers, at Rs. 644.
Why it earned its spot It is the best-rated kidswear basic in the guide. At 57% it is three points shy of the brand floor.
Puma's sweat-wicking kids' tee at Rs. 499, rated 4.5. It is half price today against a 60% floor.
Why it earned its spot It is the cheapest branded sportswear on the list and the brand's most-reviewed kids' tee, but it is the furthest of any kids' pick from its advertised floor.
Red Tape's flat 85% is the guide's headline footwear offer, and it holds up. Six pairs, from Rs. 579 to Rs. 2,998.
Rs. 1,034 against a Rs. 6,899 MRP, 85% off and rated 4.6. It is the headline deal of Myntra's guide, verified.
Why it earned its spot This is the only brand in the guide advertising a flat 84 to 85%, and this listing delivers it exactly.
Black Chelsea boots at Rs. 950, 85% off a Rs. 6,495 MRP, rated 4.3 by 7,362 buyers.
Why it earned its spot It beats Roadster's 70% footwear floor by 15 points, the biggest overshoot of any pick on this page.
Blush bow loafers at Rs. 579, rated 4.5 by 8,411 buyers. They clear Shoetopia's floor at 71%.
Why it earned its spot They are the best-rated women's footwear in the guide under Rs. 600, with seven sizes in stock.
Campus's most-reviewed runner, 27,163 ratings at 4.3, at Rs. 854. That is inside the guide's under-Rs. 999 promise.
Why it earned its spot It is the only running shoe under Rs. 1,000 on this page with real review depth behind it.
An ASICS road runner at Rs. 2,199, 60% off and rated 4.3 by 2,537 buyers.
Why it earned its spot This is the cheapest way into a proper running brand in the guide, 10 points past ASICS's 50% floor.
The Bayaband at exactly half price, Rs. 2,998, rated 4.4 by 51,704 buyers.
Why it earned its spot It has the most reviews of any footwear on this page and beats Crocs's 40% floor by 10 points.
One pair of track pants, two pairs of leggings, Rs. 477 to Rs. 1,298.
HRX track pants at Rs. 477, exactly the 75% floor Myntra advertised, with 8,703 reviews.
Why it earned its spot They match the deepest activewear promise in the guide and cost less than a gym day-pass.
The four-pocket Blissclub leggings, rated 4.6 by 11,553 buyers, at Rs. 1,298, one point short of the brand floor.
Why it earned its spot These are the best-rated leggings in the guide. Blissclub almost never discounts, so 44% is close to its ceiling.
Cult's workout tights at Rs. 799, 56% off, rated 4.6 by 3,985 buyers.
Why it earned its spot They match Blissclub's rating for Rs. 499 less, and clear Cult's 50% floor by six points.
The deepest beauty cuts sit on the big sizes. Four products, three of them past their brand's floor.
A Lakme liquid lipstick for Rs. 180, 60% off, with 178,894 reviews behind it.
Why it earned its spot It has the biggest review count on this page and is five points past Lakme's floor, at the price of a coffee.
The big 300 g tub of Pond's gel moisturiser for Rs. 394, 60% off, rated 4.6 by 129,435 buyers.
Why it earned its spot It has the highest rating among the beauty picks and beats Pond's floor by 20 points, the biggest overshoot in the beauty section.
A litre of TRESemme Keratin Smooth for Rs. 575, 58% off, rated 4.6 by 69,571 buyers.
Why it earned its spot This is the stock-up size, and it clears TRESemme's 50% floor by eight points.
The cult Korean sunscreen at Rs. 1,050, exactly the flat 30% Myntra promised, rated 4.6.
Why it earned its spot It is the most-reviewed K-beauty product in the guide, and Myntra lists a gift with purchase on top of the 30%.
Every product page we opened on October 7 carried the same three bank offers. HDFC Bank credit cards get a 10% instant discount with a minimum spend of Rs. 3,500 and a cap of Rs. 800; on HDFC credit card EMI the cap rises to Rs. 1,250. Flipkart Axis Bank and SBI credit cards get a flat 7.5% cashback, plus an extra 5% instant discount above Rs. 2,500, capped at Rs. 300. Most of these picks sit well under Rs. 3,500, so the HDFC offer is best used on a combined cart. A Red Tape pair, a Vastramay set and a TRESemme litre come to Rs. 2,597, so you would need roughly another Rs. 900 on top. Myntra's guide also tells shoppers to apply promo codes and Myntra Insider points; the current codes are on the Zoutons Myntra coupons page, and our Insider explainer covers what the points are worth.
| Pick | Myntra's BFF offer for the brand | Live price, Oct 7 | Off MRP | Floor met? |
|---|---|---|---|---|
| SASSAFRAS Women Black Wide Leg Cotton Track Pants | Min 65% off | Rs. 509 | 66% | Yes |
| Basics By Tokyo Talkies Women Flared Stretchable Jeans | Min 75% off | Rs. 539 | 73% | Not yet |
| Roadster Women Striped Oversized Cotton Casual Shirt | Min 70% off | Rs. 479 | 73% | Yes |
| DressBerry Women Blue Ribbed Pullover | Min 70% off | Rs. 503 | 64% | Not yet |
| Trendyol Women One Shoulder Extended Sleeves Top | Min 55% off | Rs. 999 | 50% | Not yet |
| SANSKRUTIHOMES Women Printed Pure Cotton Night Suit | Min 75% off | Rs. 597 | 77% | Yes |
| Aj DEZInES Boys Red Embroidered Sequinned Cotton Kurta | Min 70% off | Rs. 679 | 66% | Not yet |
| VASTRAMAY Boys Blue and Rose Gold Bandhani Kurta and Patiyala Set | Min 60% to 65% off | Rs. 988 | 63% | Yes |
| United Colors of Benetton Boys Pure Cotton Polo T-shirt | Min 60% off | Rs. 644 | 57% | Not yet |
| Puma Sprint Boys Sweat-Wicking Crew T-shirt | Min 60% off | Rs. 499 | 50% | Not yet |
| Red Tape Women Textured Mesh Sneakers | Flat 84% to 85% off | Rs. 1,034 | 85% | Yes |
| The Roadster Lifestyle Co Men Casual Chelsea Boots | Min 70% off | Rs. 950 | 85% | Yes |
| Shoetopia Women Round Toe Slip-On Bow Loafers | Min 70% off | Rs. 579 | 71% | Yes |
| Campus North Plus Men Lace-Up Running Shoes | Under Rs. 999 | Rs. 854 | 55% | Yes |
| ASICS Jolt 5 Men Running Shoes | Min 50% off | Rs. 2,199 | 60% | Yes |
| Crocs Unisex Bayaband Clog | Min 40% off | Rs. 2,998 | 50% | Yes |
| HRX by Hrithik Roshan Men Striped Cricket Track Pants | Min 75% off | Rs. 477 | 75% | Yes |
| Blissclub The Ultimate Leggings for Women with 4 Pockets | Min 45% off | Rs. 1,298 | 44% | Not yet |
| CULT Solid All Day Performance Tights | Min 50% off | Rs. 799 | 56% | Yes |
| Lakme Forever Matte Transferproof Liquid Lipstick 5.6ml, Nude Dream | Min 55% off | Rs. 180 | 60% | Yes |
| Pond's Super Light Gel Oil-Free Moisturiser 300 g | Min 40% off | Rs. 394 | 60% | Yes |
| TRESemme Keratin Smooth Shampoo with Argan Oil, 1 L | Min 50% off | Rs. 575 | 58% | Yes |
| Beauty of Joseon Relief Sun Rice and Probiotics Sunscreen SPF50+ 50 ml | Flat 30% off + GWP | Rs. 1,050 | 30% | Yes |
Every pick comes from a brand listed in Myntra's Big Fashion Festival 2026 guide, published October 5, and was found through the category link Myntra gives for that brand. Each card prints the offer Myntra advertised for the brand next to the price we actually saw.
We did not hunt for the one product that happens to hit the floor. On each brand page we sorted by popularity and took the best-reviewed listing that was in stock with at least 1,400 reviews and a 4.1 average or better. The median pick has 11,553 reviews.
A brand floor is a minimum across a brand. A listing can sit below it, especially before a sale opens. Sixteen of our 23 picks meet the floor; the seven that do not are marked on the card and in the table below, so you can decide whether to wait for October 8.
No two picks do the same thing. Roadster appears twice because its shirt and its Chelsea boots answer different needs. We kept the best-reviewed option in each role and did not stack five pairs of jeans.
Myntra's Big Fashion Festival 2026 opens to all shoppers on October 8, 2026. Myntra Insider members get early access from October 7. Myntra's guide tells shoppers to fill their wishlist before midnight on October 7, so the prices on this page were checked on that early-access day.
Myntra's guide puts the overall range at 50% to 90% off and lists a floor for each brand. The deepest are Red Tape footwear at flat 84 to 85%, and HRX, Tokyo Talkies and SANSKRUTIHOMES at minimum 75%. Most beauty brands are lower: Lakme minimum 55%, Pond's minimum 40% and Beauty of Joseon flat 30% with a gift. On October 7, 16 of the 23 listings we checked met their brand's floor.
Red Tape, with a flat 84 to 85% off footwear in Myntra's guide. We confirmed it on the Red Tape women's textured sneakers at Rs. 1,034 against a Rs. 6,899 MRP, 85% off, rated 4.6 by 6,827 buyers. Roadster's Chelsea boots matched it at 85%, well past Roadster's own 70% floor.
On October 7, Myntra's product pages showed a 10% instant discount on HDFC Bank credit cards, with a minimum spend of Rs. 3,500 and a maximum discount of Rs. 800, rising to Rs. 1,250 on HDFC credit card EMI. Flipkart Axis Bank and SBI credit cards got 7.5% cashback, plus an extra 5% off above Rs. 2,500, capped at Rs. 300.
If a pick already meets its brand floor, as Red Tape, SASSAFRAS, Roadster, HRX and most of the beauty picks did, there is little reason to wait, and popular sizes sell out first. The seven picks marked as not yet meeting the floor, including DressBerry, Trendyol and Puma Kids, may drop when the sale opens. Wishlist those and check again on the 8th. We will re-check every price on this page after launch.






















