Nykaa publishes its bestseller charts category-by-category, but most shoppers find them buried under filters and editor's-pick widgets. Every month we will be pulling the lists for skincare, makeup, haircare, men's grooming and body care, then cross-check what's actually selling against brand-side stock data and review velocity. The 12 products below are the ones consistently ranking in the top 5 of their respective category leaderboards through April and into May 2026.
"Has been the #1 Indian skincare serum on Nykaa for the better part of two years — for good reason. It just works."
10% niacinamide with 1% zinc PCA in a featherweight, fragrance-free serum. Demonstrably reduces visible pore size and oil production over 6–8 weeks of consistent use. Pairs cleanly with vitamin C and SPF in the morning, with retinol or peptides at night. The 30ml glass bottle is good for ~2.5 months.
"The truly invisible Indian sunscreen — sub-₹350, no white cast on deep skin tones, doesn't pill under makeup."
A water-fluid SPF 50 PA++++ formula that vanishes into skin in seconds. Genuinely no-cast on Indian undertones from medium to deep, and water-resistant enough to hold through a 30-minute commute in summer humidity. The 50g tube outlasts most sunscreens at this price.
"The Indian dupe for SkinCeuticals' famous CE Ferulic — same active ratio at one-tenth the price, and it actually fades stubborn dark spots."
A clinically-formulated serum with 16% L-ascorbic acid, 0.5% vitamin E and 0.5% ferulic acid — the same antioxidant trio behind the most-cited brightening protocol in dermatology. Use AM under SPF for the strongest visible glow over 4–6 weeks.
"The buzziest Indian retinol launch of 2026 — uses dissolvable microneedle tech to deliver retinol deeper than a regular serum can."
A high-potency 3000 PPM retinol shot delivered through soluble microneedles, paired with squalene, panthenol and hyaluronic acid for buffering. Dramatic results on fine lines and texture over 6–8 weeks. Use 1–2 nights a week to start, never alongside other actives the same evening.
"The single most-reviewed Indian lipstick on Nykaa — and the Anniversary Edition's expanded shade range finally includes flattering nudes for deep skin tones."
A long-wearing, matte-finish bullet lipstick that's earned over 90,000 5-star ratings. The Anniversary Edition refresh adds 6 new shades calibrated for medium-to-deep Indian undertones, in addition to the original 24. Built-in sharpener at the base, transfer-resistant after the first 60 seconds of setting.
"At ₹199 for two pencils, this is the best-value smudge-proof kajal in India right now — and it actually holds for 8+ hours, even on watery eyes."
A waterline-safe, ophthalmologist-tested kajal with a double-pack format. Each pencil lasts roughly 4–5 weeks of daily use. The "longwear" claim isn't marketing — it survives a full work day plus a gym session without smudging into raccoon territory. The biggest reason it tops Nykaa's eye-makeup chart for the third quarter running.
"At ₹249 in the current sale — almost 80% off MRP — this is a steal. Cream texture that powders down into a soft-matte finish, with a shade range that finally goes deep enough."
A hybrid cream-powder foundation that applies wet and sets to a velvet-matte finish. 30 shades across the Mettle range, with newer additions like 37 Freddo specifically for deep Indian and South-Asian undertones. Comfortable for all-day wear; breathable enough for humid summer commutes.
"The cleanest-rinsing shampoo bar in India — built for dry, curly and wavy hair, and the tin packaging stays solid even in monsoon humidity."
A solid shampoo bar made with murumuru butter, panthenol and amino acid surfactants. Conditions while it cleans, leaving curly textures defined rather than frizz-bombed. Each bar replaces approximately 2 standard 250ml shampoo bottles — sustainable, travel-friendly, no leakage.
"The clinically-proven hair-fall treatment that finally feels designed for Indian scalps — Traya pairs minoxidil with an Ayurvedic plan rather than selling it as a one-shot fix."
5% minoxidil, the most clinically-validated topical for androgenic hair loss. Apply twice daily on a dry scalp, and expect early shedding around weeks 2–4 (it means it's working) before regrowth from week 8 onwards. Best results when paired with Traya's free hair-fall consultation, which builds an Ayurvedic + nutrition plan around it.
"The default beard oil for Indian men in 2026 — and the Grey variant adds a subtle visual lift for greying beards without committing to a full dye."
A cold-pressed beard oil blend with argan, jojoba and almond oils, plus low-pigment activators that gradually darken grey strands over 3–4 weeks of daily use. Light, fast-absorbing, and the woody-spice fragrance is well below the cloying threshold.
"The first Indian trimmer to genuinely rival Philips at this price point — IPX7 fully-waterproof body, 90-minute runtime, and titanium blades that hold edge for 18+ months."
A full-body grooming kit with 8 attachments covering beard, body, ear and nose hair. IPX7 waterproofing means it works under the shower without compromise. The included USB-C charging cable hits a full charge in 90 minutes; runtime is 90 minutes per cycle. Quietest trimmer Bombay Shaving Co. has shipped to date.
"The morning shower upgrade — caffeinated lather, energising aroma, and it visibly de-tans tan-prone arms and shoulders over a few weeks."
A foaming body wash with caffeine, cocoa and vitamin E. Mild de-tan effect on the face/arms area with consistent use, and the espresso-cocoa aroma genuinely wakes up sluggish mornings. Sulfate-free and pH-balanced — gentle enough for daily use even on sensitive skin.
| Product | Category | Sale Price | MRP |
|---|---|---|---|
| Minimalist Niacinamide 10% Serum | Skincare · Serum | ₹539 | ₹599 |
| Minimalist Light Fluid SPF 50 | Skincare · SPF | ₹314 | ₹349 |
| Minimalist Vit C+E+Ferulic 16% | Skincare · Brightening | ₹539 | ₹599 |
| The Derma Co. Retinol Serum Shot | Skincare · Retinol | ₹1,499 | ₹1,799 |
| Sugar Matte As Hell Crayon Lipstick | Makeup · Lips | ₹899 | ₹999 |
| Sugar Longwear Kajal Duo | Makeup · Eyes | ₹199 | ₹305 |
| Sugar Mettle Cream-To-Powder Foundation | Makeup · Base | ₹249 | ₹1,199 |
| Earth Rhythm Murumuru Shampoo Bar | Haircare · Shampoo | ₹710 | ₹790 |
| Traya Minoxidil 5% Serum | Haircare · Hair Growth | ₹609 | ₹749 |
| Beardo Grey Beard Oil | Men's · Beard | ₹399 | ₹449 |
| Bombay Shaving Co. Power Groomer | Men's · Tools | ₹2,000 | ₹2,999 |
| mCaffeine Coffee Body Wash | Body Care · Wash | ₹279 | ₹349 |


02 ✏️ Best Sunscreen
03 🌟 Best Brightening
04 ✨ Best Anti-Aging
05 💋 Best Lipstick
06 👁️ Best Kajal
07 🎭 Best Foundation
08 🧴 Best Shampoo
09 ✏️ Best Hair Fall Treatment
10 🧔 Best Men's Grooming
11 🌟 Best Men's Trimmer
12 ☕ Best Body Care