Beardo Whisky Smoke Bourbon Price: Rs. 499 or Rs. 999 for 50ml

Rs. 99 is the floor of Beardo's entire catalogue and the badge on it is 14 per cent - Rs. 16 off a stated Rs. 115. Hold on to that number, because by the time this page reaches the fragrance shelf the badges will be reading 67 and 71 per cent on products whose reference prices are several times their selling price. A soap is also the cheapest honest way to audition a fragrance family: Whisky Smoke is Beardo's smoky, slightly sweet signature, and Rs. 99 tells you whether you want it on your skin before you spend Rs. 499 on the eau de parfum version further down.

• Price: Rs. 99 (stated MRP Rs. 115)
• Key detail: Rs. 99, Beardo Whisky Smoke soap - 14% off a stated Rs. 115
• Discount: 14% off a stated MRP, which is Rs. 16
• Unit price: the listing states no volume, so we have not computed one
• Rating: Beardo's own feed publishes none for any product
• Buying logic: A fragranced bar is the cheapest way to try a scent you are unsure about.

Twenty-eight per cent off is close to the top of what Beardo's single products carry. Across the 427 in-stock listings we read, singles discount at a median of 15 per cent while combos and multipacks discount at a median of 44 - and that gap is not about generosity, it is about how the reference price on a bundle is assembled from its parts. A neem cleanser is a sensible buy at Rs. 199 for oily or acne-prone skin in monsoon humidity, and the useful thing about this listing is that its Rs. 275 MRP is the sort of number a chemist's shelf would carry.

• Price: Rs. 199 (stated MRP Rs. 275)
• Key detail: Rs. 199, Beardo neem face wash for men - 28% off a stated Rs. 275
• Discount: 28% off a stated MRP, which is Rs. 76
• Unit price: the listing states no volume, so we have not computed one
• Rating: Beardo's own feed publishes none for any product
• Buying logic: Neem and salicylic-type cleansers suit oily skin in a humid Indian August.

Beardo built its business on beard products and this is one of the survivors from that period, at Rs. 199 with a 20 per cent badge. Worth understanding what it does: a shaping gel is a styling product that sets a beard's shape, in the way hair gel sets a parting. It is not a conditioner and it will not soften coarse growth - that is what the beard oil and serum further down this page are for. Applied too liberally on a short beard it will flake, which is the most common complaint about every product in this category regardless of brand.

• Price: Rs. 199 (stated MRP Rs. 250)
• Key detail: Rs. 199, Beardo beard shaping gel - 20% off a stated Rs. 250
• Discount: 20% off a stated MRP, which is Rs. 51
• Unit price: the listing states no volume, so we have not computed one
• Rating: Beardo's own feed publishes none for any product
• Buying logic: Shaping gel holds a beard line; it does not condition, and it will flake if overapplied.

Remember this price. A single bottle of Beardo's hair serum is Rs. 249 with a modest 16 per cent badge. Further down this page the same product appears as a pack of three at Rs. 799, which is Rs. 266 a bottle - more per unit than buying one at a time, with a smaller badge attached. That is the counter-example to the rule that multipacks are cheaper here, and it is the reason this page keeps returning to per-unit arithmetic rather than percentages. As a product, a shine serum coats the hair shaft to smooth frizz and add gloss; it does nothing for the scalp and nothing for growth.

• Price: Rs. 249 (stated MRP Rs. 295)
• Key detail: Rs. 249, Beardo hair serum - 16% off a stated Rs. 295
• Discount: 16% off a stated MRP, which is Rs. 46
• Unit price: the listing states no volume, so we have not computed one
• Rating: Beardo's own feed publishes none for any product
• Buying logic: A silicone-type shine serum smooths frizz; it does not treat the scalp.

The two markings to read on any sunscreen are the SPF number, which describes UVB protection, and the PA rating, which describes UVA - the wavelength responsible for ageing and pigmentation, and the one that matters year-round in India rather than only in summer. This lists SPF 60+ and PA++++, the highest PA grade, at Rs. 349 for 50 g with a 22 per cent badge. A gel base is the right choice in humidity because it sits lighter than a cream and is less likely to pill under sweat, though it needs genuinely reapplying every few hours to do what the label claims.

• Price: Rs. 349 (stated MRP Rs. 450)
• Key detail: Rs. 349, Beardo Max sunscreen cooling gel SPF 60+ PA++++ (50 g) - 22% off Rs. 450
• Discount: 22% off a stated MRP, which is Rs. 101
• Unit price: the listing states no volume, so we have not computed one
• Rating: Beardo's own feed publishes none for any product
• Buying logic: PA++++ is the UVA rating that matters in India, and most cheap sunscreens omit it.

Eleven per cent. Rs. 50 off Rs. 449, and this is what an ordinary markdown on a single product looks like when the reference price is a real one. Rs. 399 is also the single busiest price point in Beardo's catalogue - dozens of products sit exactly there, from hair wax to body lotion to sunscreen spray - which tells you the price was chosen for the shelf rather than derived from the formula. A beard serum differs from a beard oil in weight: it is a lighter, faster-absorbing formulation, which suits stubble and short beards where an oil leaves a visible film on the skin underneath.

• Price: Rs. 399 (stated MRP Rs. 449)
• Key detail: Rs. 399, Beardo beard serum - 11% off a stated Rs. 449
• Discount: 11% off a stated MRP, which is Rs. 50
• Unit price: the listing states no volume, so we have not computed one
• Rating: Beardo's own feed publishes none for any product
• Buying logic: A serum is lighter than an oil; on a short beard it absorbs without the greasy film.

Beard serum and moustache wax do entirely different jobs and carry the identical badge, because both list prices are the modest kind. Wax is a styling product with genuine hold - the extra-strong grade is aimed at handlebar moustache shapes and will feel stiff on a full beard, where a few grams to control flyaways is all that is wanted. At Rs. 399 it sits on the same crowded price point as the serum, the hair sprays, the body lotion and a dozen others, which is worth knowing when you are comparing two Beardo products: the price often tells you nothing about which one costs more to make.

• Price: Rs. 399 (stated MRP Rs. 450)
• Key detail: Rs. 399, Beardo beard and moustache wax - extra strong - 11% off a stated Rs. 450
• Discount: 11% off a stated MRP, which is Rs. 51
• Unit price: the listing states no volume, so we have not computed one
• Rating: Beardo's own feed publishes none for any product
• Buying logic: Wax is for holding a moustache shape; on a beard it is for taming flyaways only.

This is the descendant of the product that built the company, and the honest thing to say about the whole category is that a growth oil conditions hair and the skin underneath it. Beard density is set by follicle count and hormones; a topical oil cannot change either, whatever the product name suggests. What it can do is soften coarse growth, reduce the itch of a beard in its first month and stop the skin beneath flaking - which for most people is the actual problem. At Rs. 499 with a 25 per cent badge off a stated Rs. 666, it is priced squarely in the middle of this shelf.

• Price: Rs. 499 (stated MRP Rs. 666)
• Key detail: Rs. 499, Beardo beard and hair growth oil - 25% off a stated Rs. 666
• Discount: 25% off a stated MRP, which is Rs. 167
• Unit price: the listing states no volume, so we have not computed one
• Rating: Beardo's own feed publishes none for any product
• Buying logic: Oils condition the hair and the skin beneath it; no oil is evidenced to grow a beard.

A hair growth serum is a scalp treatment rather than a styling product, and the difference matters: it is meant to be applied to the skin between the hairs and left on, daily, for months. Nothing in this category works in weeks, and a single 50 ml bottle at Rs. 599 will not last long enough to test the claim - which is presumably why Beardo also sells it in a pack of three at Rs. 999, the arithmetic of which is the one genuinely favourable multipack on this page at Rs. 333 a bottle. The badge here is 33 per cent off a stated Rs. 899, larger than the beard products above and smaller than any combo below.

• Price: Rs. 599 (stated MRP Rs. 899)
• Key detail: Rs. 599, Beardo advanced hair growth serum (50 ml) - 33% off a stated Rs. 899
• Discount: 33% off a stated MRP, which is Rs. 300
• Unit price: the listing states no volume, so we have not computed one
• Rating: Beardo's own feed publishes none for any product
• Buying logic: Redensyl-type scalp serums need months of daily use to show anything at all.

Eighty-three paise a millilitre makes this the cheapest fragrance on Beardo's store by a distance, and the comparison is unfair in a way worth spelling out. A deodorant body spray carries a very low concentration of fragrance oil in a lot of alcohol and propellant: it smells strong for an hour or two and then it is gone. An eau de parfum, which is what the rest of this chapter covers, carries several times the oil concentration and is designed to last a working day. So Rs. 0.83 a millilitre against the EDP shelf's Rs. 4.99 is not a 6x saving - it is a different product doing a different job, and the 67 per cent badge is the largest on any single-brand pack here.

• Price: Rs. 199 (stated MRP Rs. 598)
• Key detail: Rs. 199, Beardo Spy perfume body spray 120 ml (pack of 2) - 67% off a stated Rs. 598
• Discount: 67% off a stated MRP, which is Rs. 399
• Unit price: Rs. 0.83 a millilitre over the 240 ml the title states
• Rating: Beardo's own feed publishes none for any product
• Buying logic: A body spray is mostly alcohol and lasts an hour or two; an EDP lasts a working day.

Fifty rupees a millilitre. That is the price of the format rather than the fragrance - this is the same Whisky Smoke that appears further down as a 100 ml eau de parfum at Rs. 4.99 a millilitre. What you are buying is portability: a 7 ml roll-on lives in a pocket, survives airport security and does not spray onto a shirt. What you give up, besides ten times the unit price, is projection - a rolled application sits on the skin and stays close, which some people prefer and others will find invisible after an hour. Judge it as a convenience purchase, because as a way of buying fragrance it is the worst value in the catalogue.

• Price: Rs. 350 (stated MRP Rs. 500)
• Key detail: Rs. 350, Beardo Whisky Smoke roll-on (7 ml) - 30% off a stated Rs. 500
• Discount: 30% off a stated MRP, which is Rs. 150
• Unit price: Rs. 50.0 a millilitre over the 7 ml the title states
• Rating: Beardo's own feed publishes none for any product
• Buying logic: A roll-on is a pocket format: no spray, no spill, and no projection either.

Here is where the badges start behaving differently from the grooming shelf: 58 per cent off, on a fragrance, against the 11 to 28 per cent the cleansers and beard products carry. Rs. 375 for 50 ml works out to Rs. 7.50 a millilitre, which is the cheapest 50 ml eau de parfum in this read. For scale, a 50 ml bottle is around 500 sprays: two sprays a day makes it eight months. Godfather Mafia is one of several flankers Beardo has built around its Godfather name, and flankers are usually where a fragrance house discounts hardest, because the original does the selling.

• Price: Rs. 375 (stated MRP Rs. 899)
• Key detail: Rs. 375, Beardo Godfather Mafia eau de parfum (50 ml) - 58% off a stated Rs. 899
• Discount: 58% off a stated MRP, which is Rs. 524
• Unit price: Rs. 7.5 a millilitre over the 50 ml the title states
• Rating: Beardo's own feed publishes none for any product
• Buying logic: Fifty millilitres is roughly 500 sprays - a year of occasional wear, months of daily.

Whisky Smoke Bourbon is listed four times on Beardo's own store, and all four were live on 27 August 2026. This 100 ml bottle at Rs. 499 is the cheapest of them at Rs. 4.99 a millilitre. A second 100 ml listing of the same perfume sells at Rs. 799. A 50 ml listing sells at Rs. 499 - the same money for half the liquid. And a fourth listing, also 50 ml, sells at Rs. 999 with no discount at all, which works out at Rs. 19.98 a millilitre, four times this card. Nothing distinguishes them in the feed but the handle. Search the product name before you add anything to a basket, and sort by price.

• Price: Rs. 499 (stated MRP Rs. 1,500)
• Key detail: Rs. 499, Beardo Whisky Smoke Bourbon EDP (100 ml) - 67% off a stated Rs. 1,500
• Discount: 67% off a stated MRP, which is Rs. 1,001
• Unit price: Rs. 4.99 a millilitre over the 100 ml the title states
• Rating: Beardo's own feed publishes none for any product
• Buying logic: A hundred millilitres of EDP is a two-year bottle for most people. Buy the scent first.

This is the clean version of the same lesson, without any duplicate listings involved. Godfather in 50 ml is Rs. 499. Godfather in 100 ml, four cards further on, is Rs. 699. The second fifty millilitres therefore cost Rs. 200 rather than Rs. 499, and the per-millilitre price falls from Rs. 9.98 to Rs. 6.99. The badge runs the other way, incidentally - 29 per cent here against 42 per cent on the bigger bottle - so on this pair the larger discount and the better value happen to coincide, which is not something you can rely on elsewhere on this page. Buy the small bottle to test a scent, the large one once you know.

• Price: Rs. 499 (stated MRP Rs. 699)
• Key detail: Rs. 499, Beardo Godfather perfume EDP (50 ml) - 29% off a stated Rs. 699
• Discount: 29% off a stated MRP, which is Rs. 200
• Unit price: Rs. 9.98 a millilitre over the 50 ml the title states
• Rating: Beardo's own feed publishes none for any product
• Buying logic: If you already know you like a scent, the large bottle is always the cheaper way to own it.

Rs. 18.30 a millilitre against the Rs. 4.99 of the 100 ml bourbon, and here the per-millilitre comparison genuinely needs qualifying. An elixir or extrait carries a higher concentration of fragrance oil than an eau de parfum, so one spray projects further and lasts longer; buying 30 ml of it is not the same as buying 30 ml of EDP. Whether it is three and a half times better is a question the listing cannot answer and neither can we - Beardo's feed publishes no ratings at all, so there is no customer consensus anywhere on this page. What is checkable is the badge: 39 per cent off a stated Rs. 899.

• Price: Rs. 549 (stated MRP Rs. 899)
• Key detail: Rs. 549, Beardo Alpha Amber Elixir (30 ml) - 39% off a stated Rs. 899
• Discount: 39% off a stated MRP, which is Rs. 350
• Unit price: Rs. 18.3 a millilitre over the 30 ml the title states
• Rating: Beardo's own feed publishes none for any product
• Buying logic: Higher oil concentration means fewer sprays needed - the per-ml price overstates the gap.

If you want one recommendation off this page that requires no arithmetic, it is this: the flagship in the large bottle, Rs. 699 for 100 ml, Rs. 6.99 a millilitre, 42 per cent off a stated Rs. 1,200. It is Rs. 200 more than the 50 ml of the same perfume for twice the volume. The only cheaper millilitres in the store belong to the duplicate-listed bourbon at Rs. 4.99 and the four-bottle combo at Rs. 5, and both of those require you to want those specific scents. One practical note on keeping it: fragrance degrades in heat and light, so a bathroom shelf in an Indian summer is the worst place to store a bottle you have just paid for.

• Price: Rs. 699 (stated MRP Rs. 1,200)
• Key detail: Rs. 699, Beardo Godfather perfume EDP (100 ml) - 42% off a stated Rs. 1,200
• Discount: 42% off a stated MRP, which is Rs. 501
• Unit price: Rs. 6.99 a millilitre over the 100 ml the title states
• Rating: Beardo's own feed publishes none for any product
• Buying logic: Store it away from sunlight and heat; an opened EDP holds up for two to three years.

Three oud listings in this feed - Devil's, Divine and Mortal - all carry the identical structure: Rs. 999 selling price, Rs. 2,000 stated MRP, exactly 50 per cent off, 80 ml. When three different products share one MRP and one price to the rupee, the reference price is a tier rather than a valuation of the liquid. As a fragrance, oud is a resinous, heavy, slightly medicinal note that Indian buyers generally know better than western ones; it works in cold weather and evenings and can be overwhelming at midday in August. At Rs. 12.49 a millilitre it sits between the EDPs and the elixirs.

• Price: Rs. 999 (stated MRP Rs. 2,000)
• Key detail: Rs. 999, Beardo Devil's Oud perfume EDP (80 ml) - 50% off a stated Rs. 2,000
• Discount: 50% off a stated MRP, which is Rs. 1,001
• Unit price: Rs. 12.49 a millilitre over the 80 ml the title states
• Rating: Beardo's own feed publishes none for any product
• Buying logic: Oud accords are heavy and warm; they read better in winter and at night than at noon.

Two hundred millilitres of eau de parfum for Rs. 999 is Rs. 5 a millilitre, which is genuinely the second-cheapest fragrance rate in the store and a sensible purchase if you do not yet know which scent you want. The badge, though, deserves the scrutiny this page has been building towards. This exact combo appears three times in the feed at an identical Rs. 999 with three different stated MRPs - Rs. 3,396, Rs. 3,296 and Rs. 3,196 - which renders as 71, 70 and 69 per cent off the same box. The MRP is assembled from the parts, and which parts get counted varies by listing. The Rs. 999 is the only number that has held still.

• Price: Rs. 999 (stated MRP Rs. 3,396)
• Key detail: Rs. 999, Beardo Best Seller perfumes combo (50 ml x 4) - 71% off a stated Rs. 3,396
• Discount: 71% off a stated MRP, which is Rs. 2,397
• Unit price: Rs. 5.0 a millilitre over the 200 ml the title states
• Rating: Beardo's own feed publishes none for any product
• Buying logic: Four scents at once is the sensible way to find out which one you actually wear.

Across the whole feed, multipacks and combos discount at a median 44 per cent against 15 for singles, and the natural conclusion - buy the bundle - is wrong at least once, right here. A single 50 ml hair serum is Rs. 249. The pack of three is Rs. 799, which is Rs. 266.33 a bottle: Rs. 17 more per bottle for buying three at a time, on a listing whose 10 per cent badge is among the smallest in the catalogue. Nothing is hidden - both listings are live and both prices are printed - but a shopper who has internalised that bundles are cheaper will not check. The rule on this store is to divide before you decide.

• Price: Rs. 799 (stated MRP Rs. 885)
• Key detail: Rs. 799, Beardo hair serum (pack of 3) - 10% off a stated Rs. 885
• Discount: 10% off a stated MRP, which is Rs. 86
• Unit price: the listing states no volume, so we have not computed one
• Rating: Beardo's own feed publishes none for any product
• Buying logic: Serum keeps for years unopened; the only reason to buy three is the price, and it is not.

A kit's stated MRP is the arithmetic sum of its components' list prices, which is why combo badges cluster between 40 and 70 per cent while single products sit between 10 and 30. Nothing improper about that, but it means the percentage compares the bundle against a shelf nobody shops - very few people would buy each component separately at full price. What is worth checking instead is whether you want all the contents: a starter kit at Rs. 799 is good value as a gift and poor value if you only wanted the face wash, which is Rs. 199 on its own two chapters up this page.

• Price: Rs. 799 (stated MRP Rs. 1,348)
• Key detail: Rs. 799, Beardo men's grooming starter kit - 41% off a stated Rs. 1,348
• Discount: 41% off a stated MRP, which is Rs. 549
• Unit price: the listing states no volume, so we have not computed one
• Rating: Beardo's own feed publishes none for any product
• Buying logic: Kits are a reasonable gift and a poor way to buy the one product you actually need.

Beardo's electronics shelf runs from Rs. 699 to about Rs. 1,700, and this is its entry point: a cordless beard trimmer at 30 per cent off a stated Rs. 995. Two specifications decide whether a trimmer is worth owning, and neither is the motor wattage that gets advertised. The first is runtime per charge, because a trimmer that dies mid-trim is worse than no trimmer. The second is the number and spacing of comb lengths, since that is what lets you keep a consistent beard length between trims. Compare those two figures across this shelf rather than the badges, which here run from 30 to 59 per cent for reasons unrelated to the hardware.

• Price: Rs. 699 (stated MRP Rs. 995)
• Key detail: Rs. 699, Beardo Ape-X EZ trimmer - 30% off a stated Rs. 995
• Discount: 30% off a stated MRP, which is Rs. 296
• Unit price: the listing states no volume, so we have not computed one
• Rating: Beardo's own feed publishes none for any product
• Buying logic: On any trimmer the number that matters is runtime per charge, then the comb steps.

This is the top of the page at Rs. 899, and unusually for this catalogue the listing states the two numbers that matter: twenty comb lengths and 150 minutes of runtime. A hundred and fifty minutes is around twenty beard trims between charges, which is at the good end for the price, and twenty length settings gives fine control over a fade. The 59 per cent badge off a stated Rs. 2,199 is the largest on any single product seated here - electronics reference prices are softer than toiletries ones - so, as everywhere on this page, judge it on the Rs. 899 and the specification rather than the percentage beside them.

• Price: Rs. 899 (stated MRP Rs. 2,199)
• Key detail: Rs. 899, Beardo DON power trimmer, 20 lengths and 150 min runtime - 59% off Rs. 2,199
• Discount: 59% off a stated MRP, which is Rs. 1,300
• Unit price: the listing states no volume, so we have not computed one
• Rating: Beardo's own feed publishes none for any product
• Buying logic: A hundred and fifty minutes is roughly twenty trims between charges - a genuinely long runtime.