Amazon Toothpaste Price September 2026: Rs. 28 to Rs. 1,084 per 100g

Every grocery and personal-care tile on amazon.in carries a unit rate in brackets beneath the selling price - "(Rs. 27.57/100 g)" - and on toothpaste it is the only figure on the page that lets you compare a 38 g travel tube against a 700 g family pack. On 19 September 2026 we read 187 distinct toothpaste listings across five searches; 138 of them published that rate.

Sorted by it, the shelf runs from Rs. 27.57 per 100 g to Rs. 1,084.29, a thirty-nine-fold spread, with a median of Rs. 103.34. Twenty-one listings sit under Rs. 50 and thirty-four above Rs. 200. Toothpaste is not a category where the expensive end does something the cheap end cannot: every paste on this shelf under Rs. 50 per 100 g is a fluoride or herbal anticavity paste from Dabur, Colgate, Himalaya or Patanjali, sold in a multipack.

The reason the spread exists is packaging and positioning. Buying the same paste in a four-tube carton rather than a single tube roughly halves the rate; buying a whitening or sensitivity variant of the same brand roughly triples it.

These are the listings a shopper optimising for cost per gram would buy. All six are multipacks, all six are mainstream anticavity or herbal pastes, and every one of them costs less per 100 g than a single 50 g tube of the same company's whitening line.

Two things worth noticing in that table. Dabur owns the cheap end - Babool, Dant Rakshak and Red Gel take four of the six cheapest rates in the read, all through 600 g and 700 g multipacks. And the Colgate Strong Teeth 500 g carton at Rs. 249, or Rs. 49.80 per 100 g, carries 4.4 from 42,171 ratings, which is the largest rating base attached to any sub-Rs. 50 listing here. Cheap per gram and heavily reviewed is not a combination this shelf offers often.

It is tempting to read this shelf as cheap Indian brands against expensive multinationals. The data says otherwise. Colgate's own listings run from Rs. 36.00 to Rs. 430.00 per 100 g - the same company, the same shelf, the same day - and Dabur's run from Rs. 27.57 to Rs. 389.00.

What moves the rate is the variant and the pack. Anticavity pastes in multipacks sit at the bottom; whitening and sensitivity variants in single tubes sit at the top.

The clearest single comparison in the read is inside Colgate. Colgate Strong Teeth in its 500 g carton is Rs. 49.80 per 100 g. Colgate Visible White O2 in a 50 g tube is Rs. 430.00. That is 8.6 times the rate, from one manufacturer, for a product that brushes the same teeth. Some of the gap is real formulation - whitening pastes use different abrasives and peroxide systems, and sensitivity pastes use potassium nitrate or stannous fluoride, all of which cost more than sodium fluoride and chalk. The rest of it is a 50 g tube.

Nothing on this page is dental advice and we have tested no claim any of these pastes makes. If a dentist has told you to use a specific sensitivity or prescription paste, the per-gram table is not an argument against it - it is only a way of seeing what the tube costs.

The per-100 g label exists to make packs comparable, so it is worth knowing that on this shelf it occasionally is not. On three of the 138 listings we read, Amazon's printed rate is the price divided by a single tube of a multipack whose own title states the total - which overstates the rate by the pack multiple, between two and four times.

Read the Meswak row again. The listing is titled "(3+1) x100g Pack", costs Rs. 389, and shows a unit rate of Rs. 389 per 100 g - the figure you would get if the box held one tube. At the total the title states, it is Rs. 97.25 per 100 g, which would move it from the dearest quarter of this shelf to the cheaper half. The Himalaya listing is the same shape: printed at Rs. 190, actually Rs. 47.50, which is very slightly cheaper than the 300 g listing of the identical paste at Rs. 48.00.

We are not alleging anything about Amazon or any seller; unit rates are generated from pack-size data a seller supplies, and a wrong pack size produces a wrong rate automatically. The practical point is that the number is a convenience rather than a guarantee. Where a title states a total - "600g (150g x 4)" - divide it yourself. It takes five seconds and on these three listings it changes the answer by a factor of two to four.

One more reason to do the division: the same Dabur Dant Rakshak 700 g pack appeared twice in our read, at Rs. 199 and Rs. 392. Identical title, identical stated pack, two listings, and the dearer one is very nearly double.

The general rule on this shelf holds: multipacks beat single tubes, and they beat them by a lot. Colgate Strong Teeth is Rs. 52.63 per 100 g in a 38 g tube and Rs. 43.00 in its largest carton. Dabur Red Gel is Rs. 39.33 per 100 g at 300 g and Rs. 39.83 at 600 g - effectively flat.

But the ladder is not monotonic and it is worth checking rather than assuming. Close Up's 300 g pack is Rs. 164, or Rs. 54.67 per 100 g; its 600 g pack is Rs. 350, or Rs. 58.33. Buying twice as much costs you Rs. 3.66 more per 100 g. The same pattern turns up on Colgate Visible White, where the 400 g pack at Rs. 121.25 per 100 g undercuts the 200 g pack at Rs. 137.50 but the single 50 g tube at Rs. 178.00 undercuts nothing at all.

None of this is visible from the front of the listing, which sells you a pack size and a claim. It is visible from the bracket under the price - when that bracket is right, and from the title when it is not.

If you want the cheapest correct answer on this shelf, it is a Dabur multipack: Babool 700 g at Rs. 193, or Rs. 27.57 per 100 g, with Dant Rakshak 700 g at Rs. 199 a rupee-for-rupee alternative if you prefer four 175 g tubes to two 350 g ones. Both are ordinary fluoride-free herbal anticavity pastes and both are about a quarter of the shelf median.

If you want the best combination of price and evidence, buy the Colgate Strong Teeth 500 g carton at Rs. 249 - Rs. 49.80 per 100 g, 4.4 from 42,171 ratings. Nothing else under Rs. 50 per 100 g in this read carries a rating base anywhere near it, and the 200 g + 200 g + 100 g split is a sensible household quantity rather than a year's supply.

And if you are buying a sensitivity or whitening paste, buy it on the packaging your dentist or your own experience points at, then check the bracket before you pick a size. On this shelf the sensitivity aisle spans Rs. 73.13 to Rs. 1,084.29 per 100 g, and a large share of that range is tube size rather than formulation.