AJIO Shampoo and Face Wash Price September 2026: Rs. 57 to Rs. 917

Q: Does AJIO show ratings on beauty products?

Not on anything we read. None of the 284 shampoo, conditioner, face wash and body wash listings we pulled on 24 September 2026 published a rating average or a rating count. That is AJIO's own display rather than a gap in our data - the same scrape returns ratings on other sites. For comparison, all 92 Nykaa haircare listings we read the same afternoon published a count, and those ran from 4 ratings to 544,080.

Q: What is the cheapest shampoo on AJIO?

In this read the cheapest listing of any kind is DOVE Hair Fall Rescue Shampoo at Rs. 57 , badged 5% off a stated Rs. 60 - though the title does not say what size that buys. The cheapest conditioner is the same brand's Intense Repair at Rs. 114 , the cheapest face wash is The Derma Co's salicylic acid gel at Rs. 148 , and the cheapest body wash a LUX refill pack at Rs. 134 .

Zoutons Picks — AJIO, September 2026

Twenty-one beauty listings read on 24 September. Ten of them are really five products, each listed twice or three times at different prices under one name - with no volume published and no ratings anywhere.

By Zoutons Editorial Team · September 24, 2026

Prices & codes last verified September 24, 2026

The short of it AJIO beauty listings read on 24 September 2026. One shampoo name is listed at Rs. 754, Rs. 326 and Rs. 57; another at Rs. 855 and Rs. 189; two listings Rs. 75 apart show exactly the same 25% badge; and not one of the 284 listings we read publishes a rating.

We read AJIO's shampoo, conditioner, face wash and body wash listings on 24 September 2026 - 284 distinct listings with a price and a stated MRP. The thing that shapes this whole shelf is what the titles leave out. AJIO's beauty listings do not carry a pack size, so the same product name comes back two and three times at prices that differ by up to thirteen times, and no listing on the shelf publishes a rating or a count to help you tell them apart. What is left is a price and a percentage, and the percentage turns out to measure the pack.

Every price below was pulled from AJIO on September 24, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.

Shop beauty on AJIO See live AJIO offers

Jump to a pick

45% off - the dearest of three identical titles — Dove shampoo, Rs. 754
25% off - the same name, Rs. 428 cheaper — Dove shampoo, Rs. 326
5% off - Rs. 57, the cheapest listing in the read — Dove shampoo, Rs. 57
38% off - Rs. 917, the dearest card here — L'Oreal Moisture, Rs. 917
25% off, same title, Rs. 389 — L'Oreal Moisture, Rs. 389
35% off - Rs. 855 for a name also sold at Rs. 189 — L'Oreal Pure, Rs. 855
18% off - Rs. 189, the same purifying shampoo — L'Oreal Pure, Rs. 189
30% off, Rs. 419 — L'Oreal conditioner, Rs. 419
25% off, Rs. 224 — L'Oreal conditioner, Rs. 224
40% off, Rs. 333 — Dove conditioner, Rs. 333
5% off - Rs. 114 — Dove conditioner, Rs. 114
35% off, Rs. 519 — Mamaearth, Rs. 519
4% off, Rs. 335 — Mamaearth, Rs. 335
1% off - Rs. 148, the tamest badge here — Derma Co, Rs. 148
1% off - Rs. 296, exactly double — Derma Co, Rs. 296
14% off, Rs. 343 — LUX refill, Rs. 343
10% off, Rs. 134 — LUX refill, Rs. 134
8% off, Rs. 575 — Moxie, Rs. 575
5% off, Rs. 280 — Moxie, Rs. 280
25% off, Rs. 113 — NIVEA, Rs. 113
25% off, Rs. 188 - the same badge as card 20 — NIVEA, Rs. 188

21 Listings, Ten Product Names, Rs. 57 to Rs. 917

Chapter One

One Name, Rs. 57 to Rs. 754: the Dove Trio

Three listings carrying the identical product string at a spread of 13.2 times, with badges of 45, 25 and five per cent - and no pack size published on any of them.

45% off - the dearest of three identical titles

DOVE Hair Fall Rescue Shampoo

Rs. 754 for a listing whose name also appears at Rs. 326 and Rs. 57.

Why it earned its spot The top of a 13.2x spread under one product name.

Rs. 754Rs. 1,37045% off

Full specs & the long story

Seven hundred and fifty-four rupees, badged 45 per cent off a stated Rs. 1,370. The two cards after this one carry the identical product string - 'DOVE Hair Fall Rescue Shampoo' - at Rs. 326 and Rs. 57. Almost certainly these are three pack sizes, but AJIO's listing title does not say so, and this listing publishes no rating, no count and no volume. On the search page, the only thing separating the three is the price and the badge.

Selling price: Rs. 754
Category, as AJIO lists it: shampoo
Stated MRP and badge: Rs. 1,370, 45% off displayed — an MRP 1.82 times the selling price
Brand: DOVE, as listed on AJIO
Key detail: Rs. 754 against a stated MRP of Rs. 1,370 - a multiple of 1.82, with no rating and no rating count published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Only if you know which pack this is
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

25% off - the same name, Rs. 428 cheaper

DOVE Hair Fall Rescue Shampoo

The middle of the three: Rs. 326, and a smaller badge.

Why it earned its spot Same product string, a different declared MRP.

Rs. 326Rs. 43525% off

Full specs & the long story

Rs. 326 against a stated Rs. 435. Same words in the title as the card above, different MRP, different badge. The pattern to notice across all three Dove listings is that the badge falls as the price falls - 45 per cent, then 25, then five - because each listing declares an MRP scaled to its own price. The percentage is therefore telling you roughly how big the pack is, and nothing at all about whether you are getting a deal.

Selling price: Rs. 326
Category, as AJIO lists it: shampoo
Stated MRP and badge: Rs. 435, 25% off displayed — an MRP 1.33 times the selling price
Brand: DOVE, as listed on AJIO
Key detail: Rs. 326 against a stated MRP of Rs. 435 - a multiple of 1.33, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: The middle size, if that is what you want
Read on: ajio.com search results, 24 September 2026, logged out, India

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5% off - Rs. 57, the cheapest listing in the read

DOVE Hair Fall Rescue Shampoo

Fifty-seven rupees under the identical name as a Rs. 754 listing.

Why it earned its spot The floor of a 13.2x spread under one title.

Rs. 57Rs. 605% off

Full specs & the long story

Fifty-seven rupees. Thirteen point two times cheaper than the first card in this chapter, carrying exactly the same product name, and badged five per cent off Rs. 60 where that one is badged 45 per cent off Rs. 1,370. This is the clearest illustration in the read of why the percentage cannot be used to rank AJIO beauty listings: the smallest pack has the honest MRP and therefore the worst-looking badge.

Selling price: Rs. 57
Category, as AJIO lists it: shampoo
Stated MRP and badge: Rs. 60, 5% off displayed — an MRP 1.05 times the selling price
Brand: DOVE, as listed on AJIO
Key detail: Rs. 57 against a stated MRP of Rs. 60 - a multiple of 1.05, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Cheapest way to try it, whatever size it is
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

Chapter Two

Four L'Oreal Listings, Two Product Names

A purifying shampoo at Rs. 855 and Rs. 189, a moisture shampoo at Rs. 917 and Rs. 389, and the matching conditioner at Rs. 419 and Rs. 224.

38% off - Rs. 917, the dearest card here

L'Oreal Paris Hyaluron Moisture 72H Moisture Filling Shampoo

The most expensive listing we seated, and its twin is Rs. 528 cheaper.

Why it earned its spot Opens the second same-name family.

Rs. 917Rs. 1,47938% off

Full specs & the long story

Nine hundred and seventeen rupees is the dearest listing on this page, badged 38 per cent off a stated Rs. 1,479. The next card carries the identical string - 'L'Oreal Paris Hyaluron Moisture 72H Moisture Filling Shampoo' - at Rs. 389. Two listings, one name, a gap of Rs. 528, and nothing published on either to tell you what you would actually receive.

Selling price: Rs. 917
Category, as AJIO lists it: shampoo
Stated MRP and badge: Rs. 1,479, 38% off displayed — an MRP 1.61 times the selling price
Brand: L'Oreal Paris, as listed on AJIO
Key detail: Rs. 917 against a stated MRP of Rs. 1,479 - a multiple of 1.61, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Dearest listing in the read
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

25% off, same title, Rs. 389

L'Oreal Paris Hyaluron Moisture 72H Moisture Filling Shampoo

The identical product name at 42 per cent of the price above it.

Why it earned its spot The cheaper half of the pair.

Rs. 389Rs. 51925% off

Full specs & the long story

Rs. 389 against a stated Rs. 519. The badge here is 25 per cent where the Rs. 917 listing above shows 38, and the two declare MRPs of Rs. 519 and Rs. 1,479 - roughly the same 1.3-1.6 ratio to their own prices. Twenty-three product names in our full read of 284 listings appear more than once at different prices like this; we seated ten of those families.

Selling price: Rs. 389
Category, as AJIO lists it: shampoo
Stated MRP and badge: Rs. 519, 25% off displayed — an MRP 1.33 times the selling price
Brand: L'Oreal Paris, as listed on AJIO
Key detail: Rs. 389 against a stated MRP of Rs. 519 - a multiple of 1.33, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: The cheaper of the two, if you can tell them apart
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

35% off - Rs. 855 for a name also sold at Rs. 189

L'Oreal Paris Hyaluron Pure 72H Purifying Shampoo

A 4.52x price spread under one product string.

Why it earned its spot The widest two-listing spread in this read.

Rs. 855Rs. 1,31535% off

Full specs & the long story

Eight hundred and fifty-five rupees, badged 35 per cent off a stated Rs. 1,315. The card below is the same 'L'Oreal Paris Hyaluron Pure 72H Purifying Shampoo' at Rs. 189 - a ratio of 4.52 to one, the widest gap between any two listings sharing a name in this read apart from the Dove trio. Both listings publish nothing else: no size, no rating, no count.

Selling price: Rs. 855
Category, as AJIO lists it: shampoo
Stated MRP and badge: Rs. 1,315, 35% off displayed — an MRP 1.54 times the selling price
Brand: L'Oreal Paris, as listed on AJIO
Key detail: Rs. 855 against a stated MRP of Rs. 1,315 - a multiple of 1.54, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: The large pack, presumably
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

18% off - Rs. 189, the same purifying shampoo

L'Oreal Paris Hyaluron Pure 72H Purifying Shampoo

Rs. 666 less than the card above it, with an 18 per cent badge.

Why it earned its spot Completes the widest pair on the page.

Rs. 189Rs. 23018% off

Full specs & the long story

Rs. 189 against a stated Rs. 230. Same product name as the Rs. 855 listing above, an eighteen per cent badge instead of 35, and a 1.22 multiple instead of 1.54. Read the four L'Oreal cards in this chapter together and the rule is consistent: the bigger the listing's price, the bigger its declared MRP and the bigger its badge. Nothing about the badge is a discount you can compare across listings.

Selling price: Rs. 189
Category, as AJIO lists it: shampoo
Stated MRP and badge: Rs. 230, 18% off displayed — an MRP 1.22 times the selling price
Brand: L'Oreal Paris, as listed on AJIO
Key detail: Rs. 189 against a stated MRP of Rs. 230 - a multiple of 1.22, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Cheapest entry to this range
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

30% off, Rs. 419

L'Oreal Paris Hyaluron Pure 72H Rehydrating Conditioner

The matching conditioner - also listed twice, Rs. 195 apart.

Why it earned its spot A third same-name pair from the same range.

Rs. 419Rs. 59930% off

Full specs & the long story

Rs. 419, badged 30 per cent off a stated Rs. 599. The conditioner that matches the shampoos above does the same thing: it appears twice, at Rs. 419 and Rs. 224, under one product string. Three of the four L'Oreal Hyaluron products in our read are listed at two prices each. Whatever the operational reason - pack sizes, different sellers, old and new stock - the search page presents them as interchangeable.

Selling price: Rs. 419
Category, as AJIO lists it: conditioner
Stated MRP and badge: Rs. 599, 30% off displayed — an MRP 1.43 times the selling price
Brand: L'Oreal Paris, as listed on AJIO
Key detail: Rs. 419 against a stated MRP of Rs. 599 - a multiple of 1.43, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: The dearer of the conditioner pair
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

25% off, Rs. 224

L'Oreal Paris Hyaluron Pure 72H Rehydrating Conditioner

The same conditioner name at Rs. 224, with a smaller badge.

Why it earned its spot The cheaper conditioner listing.

Rs. 224Rs. 29925% off

Full specs & the long story

Rs. 224 against a stated Rs. 299. This listing and the one above are the same words on AJIO and, on Nykaa the same afternoon, the equivalent product appeared once at Rs. 328 carrying 4.3 from 4,965 ratings. That is the practical difference between the two shelves: not the price, which is in the same neighbourhood, but whether anything is published that lets you check what you are choosing between.

Selling price: Rs. 224
Category, as AJIO lists it: conditioner
Stated MRP and badge: Rs. 299, 25% off displayed — an MRP 1.33 times the selling price
Brand: L'Oreal Paris, as listed on AJIO
Key detail: Rs. 224 against a stated MRP of Rs. 299 - a multiple of 1.33, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Cheaper, and just as unlabelled
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

Chapter Three

The Badge Measures the Pack, Not the Deal

Dove's conditioner at 40 per cent off and five, Mamaearth's shampoo at 35 per cent and four, and a face wash pair priced at exactly double with the same one per cent badge on both.

40% off, Rs. 333

DOVE Intense Repair Conditioner

Dove's conditioner, listed at Rs. 333 and at Rs. 114.

Why it earned its spot A 2.92x spread under one conditioner name.

Rs. 333Rs. 55540% off

Full specs & the long story

Rs. 333, badged 40 per cent off a stated Rs. 555. The next card is the identical 'DOVE Intense Repair Conditioner' at Rs. 114 - 2.92 times cheaper, badged five per cent. On Nykaa the same day, a Dove Intense Repair conditioner appeared at Rs. 350 against a stated Rs. 555 with 4.4 from 59,262 ratings, which is the same declared MRP as this listing and Rs. 17 dearer.

Selling price: Rs. 333
Category, as AJIO lists it: conditioner
Stated MRP and badge: Rs. 555, 40% off displayed — an MRP 1.67 times the selling price
Brand: DOVE, as listed on AJIO
Key detail: Rs. 333 against a stated MRP of Rs. 555 - a multiple of 1.67, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Same MRP as Nykaa's, Rs. 17 cheaper, no ratings
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

5% off - Rs. 114

DOVE Intense Repair Conditioner

The small Dove conditioner: honest MRP, unimpressive badge.

Why it earned its spot The pattern again: cheapest listing, smallest badge.

Rs. 114Rs. 1205% off

Full specs & the long story

Rs. 114 against a stated Rs. 120. Across every same-name family we seated, the cheapest listing declares the MRP closest to its price - 1.05x here, 1.05x on the Rs. 57 Dove shampoo, 1.22x on the Rs. 189 L'Oreal - while the dearest declares 1.6x to 1.8x. If you sorted this shelf by discount you would be sorting it, almost exactly, by pack size.

Selling price: Rs. 114
Category, as AJIO lists it: conditioner
Stated MRP and badge: Rs. 120, 5% off displayed — an MRP 1.05 times the selling price
Brand: DOVE, as listed on AJIO
Key detail: Rs. 114 against a stated MRP of Rs. 120 - a multiple of 1.05, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Cheapest conditioner here
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

35% off, Rs. 519

MAMAEARTH Rosemary Anti-Hair Fall Shampoo with Rosemary Methi Dana

Mamaearth's rosemary shampoo at Rs. 519 - and at Rs. 335.

Why it earned its spot An Indian D2C brand doing the same thing as the multinationals.

Rs. 519Rs. 79935% off

Full specs & the long story

Rs. 519, badged 35 per cent off a stated Rs. 799. The pattern is not confined to Unilever and L'Oreal brands: Mamaearth's rosemary shampoo appears at Rs. 519 and Rs. 335 under near-identical strings. We have written before that Mamaearth discounts almost nothing on its own store; on AJIO it carries a 35 per cent badge, calculated from an MRP the listing declares.

Selling price: Rs. 519
Category, as AJIO lists it: shampoo
Stated MRP and badge: Rs. 799, 35% off displayed — an MRP 1.54 times the selling price
Brand: MAMAEARTH, as listed on AJIO
Key detail: Rs. 519 against a stated MRP of Rs. 799 - a multiple of 1.54, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: The larger Mamaearth listing
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

4% off, Rs. 335

MAMAEARTH Rosemary Anti-Hair Fall Shampoo with Rosemary & Methi Dana

The same shampoo at Rs. 335 with a four per cent badge.

Why it earned its spot A near-MRP listing beside a 35 per cent one.

Rs. 335Rs. 3494% off

Full specs & the long story

Rs. 335 against a stated Rs. 349 - four per cent off, and a 1.04 multiple, one of the tamest on the page. Put it next to the card above: the same product name, Rs. 184 dearer, wearing a badge nearly nine times the size. Neither number tells you which listing is better value, because neither listing publishes what is in the bottle.

Selling price: Rs. 335
Category, as AJIO lists it: shampoo
Stated MRP and badge: Rs. 349, 4% off displayed — an MRP 1.04 times the selling price
Brand: MAMAEARTH, as listed on AJIO
Key detail: Rs. 335 against a stated MRP of Rs. 349 - a multiple of 1.04, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Almost MRP, and possibly the better buy
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

1% off - Rs. 148, the tamest badge here

The Derma Co 1 Salicylic Acid Gel Facewash

A face wash at Rs. 148 badged one per cent off Rs. 149.

Why it earned its spot The smallest badge in the read, on the cheaper of a pair.

Rs. 148Rs. 1491% off

Full specs & the long story

One per cent off. Rs. 148 against a stated Rs. 149, which is the closest any listing in this read comes to declaring its own selling price as its MRP. The next card is the same brand's salicylic acid face wash at Rs. 296 - exactly double - also badged one per cent, off a stated Rs. 299. Two listings, one range, and an unusually honest pair of declared MRPs.

Selling price: Rs. 148
Category, as AJIO lists it: face wash
Stated MRP and badge: Rs. 149, 1% off displayed — an MRP 1.01 times the selling price
Brand: The Derma Co, as listed on AJIO
Key detail: Rs. 148 against a stated MRP of Rs. 149 - a multiple of 1.01, the tamest on this page, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Cheapest face wash on this page
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

1% off - Rs. 296, exactly double

The Derma Co 1 Salicylic Acid Gel Face Wash

The same face wash at precisely twice the price, same one per cent badge.

Why it earned its spot A clean doubling, and the honest end of the shelf.

Rs. 296Rs. 2991% off

Full specs & the long story

Rs. 296 - twice Rs. 148 to the rupee - against a stated Rs. 299. The Derma Co pair is the one family on this page where the arithmetic is transparent: both listings price at one per cent under their declared MRP, and the dearer one is exactly double the cheaper. If these are a 50 ml and a 100 ml of the same gel, the per-millilitre cost is identical - but AJIO's titles do not say, so that remains a guess we are not making on your behalf.

Selling price: Rs. 296
Category, as AJIO lists it: face wash
Stated MRP and badge: Rs. 299, 1% off displayed — an MRP 1.01 times the selling price
Brand: The Derma Co, as listed on AJIO
Key detail: Rs. 296 against a stated MRP of Rs. 299 - a multiple of 1.01, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Honest MRP, and a suspiciously exact doubling
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

Chapter Four

Two-to-One Pairs, and a Pair With Identical Badges

A refill pack at Rs. 343 and Rs. 134, a conditioner at Rs. 575 and Rs. 280, and two NIVEA listings Rs. 75 apart showing exactly the same 25 per cent.

14% off, Rs. 343

LUX Magic Orchid Body Wash Refill Pack

A body wash refill pack at Rs. 343 - listed again at Rs. 134.

Why it earned its spot The refill-pack pair, 2.56x apart.

Rs. 343Rs. 39914% off

Full specs & the long story

Rs. 343 against a stated Rs. 399, badged 14 per cent. The identical 'LUX Magic Orchid Body Wash Refill Pack' is Rs. 134 on the next card. A refill pack is exactly the sort of product where size is the whole purchase decision, and it is the one thing neither listing tells you.

Selling price: Rs. 343
Category, as AJIO lists it: body wash
Stated MRP and badge: Rs. 399, 14% off displayed — an MRP 1.16 times the selling price
Brand: LUX, as listed on AJIO
Key detail: Rs. 343 against a stated MRP of Rs. 399 - a multiple of 1.16, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: The bigger refill, presumably
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

10% off, Rs. 134

LUX Magic Orchid Body Wash Refill Pack

The same refill pack at Rs. 134.

Why it earned its spot Cheapest body wash on the page.

Rs. 134Rs. 14910% off

Full specs & the long story

Rs. 134 against a stated Rs. 149. Both LUX listings declare modest MRPs - 1.16x and 1.11x - so for once the two badges are close together, 14 per cent and 10. That is the exception on this shelf rather than the rule, and it happens because neither listing declares an inflated MRP rather than because the two packs are similar.

Selling price: Rs. 134
Category, as AJIO lists it: body wash
Stated MRP and badge: Rs. 149, 10% off displayed — an MRP 1.11 times the selling price
Brand: LUX, as listed on AJIO
Key detail: Rs. 134 against a stated MRP of Rs. 149 - a multiple of 1.11, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Cheapest body wash here
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

8% off, Rs. 575

MOXIE BEAUTY Beauty Ultra Hydrating Conditioner for Dry & Frizzy Hair

A D2C conditioner at Rs. 575 - and the same name at Rs. 280.

Why it earned its spot A 2.05x spread, at near-MRP pricing on both listings.

Rs. 575Rs. 6258% off

Full specs & the long story

Rs. 575 against a stated Rs. 625, badged eight per cent. Its twin is Rs. 280 against Rs. 295, badged five. Both are close to their declared MRPs, and the price gap between them is almost exactly two to one - the same shape as the Derma Co pair, and a strong hint that these families really are pack sizes. It remains a hint: AJIO publishes no volume in either title.

Selling price: Rs. 575
Category, as AJIO lists it: conditioner
Stated MRP and badge: Rs. 625, 8% off displayed — an MRP 1.09 times the selling price
Brand: MOXIE BEAUTY, as listed on AJIO
Key detail: Rs. 575 against a stated MRP of Rs. 625 - a multiple of 1.09, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: The larger of the pair
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

5% off, Rs. 280

MOXIE BEAUTY Beauty Ultra Hydrating Conditioner for Dry & Frizzy Hair

The same conditioner at Rs. 280, five per cent off.

Why it earned its spot The smaller listing in a clean two-to-one pair.

Rs. 280Rs. 2955% off

Full specs & the long story

Rs. 280 against a stated Rs. 295. On Nykaa the same afternoon this brand's ultra-hydrating conditioner appeared at Rs. 589 with 4.4 from 1,047 ratings - Rs. 14 more than the dearer AJIO listing, with a published sample. Across the two shelves the prices are close; what differs is that one of them tells you how many people have bought and rated the thing.

Selling price: Rs. 280
Category, as AJIO lists it: conditioner
Stated MRP and badge: Rs. 295, 5% off displayed — an MRP 1.05 times the selling price
Brand: MOXIE BEAUTY, as listed on AJIO
Key detail: Rs. 280 against a stated MRP of Rs. 295 - a multiple of 1.05, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Cheaper than Nykaa's, with nothing to read
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

25% off, Rs. 113

NIVEA Luminous630 Even Glow Face Wash

Two NIVEA face washes, same name, Rs. 75 apart, identical badges.

Why it earned its spot A pair where both listings show the same percentage.

Rs. 113Rs. 15025% off

Full specs & the long story

Rs. 113 against a stated Rs. 150. The card below is the identical 'NIVEA Luminous630 Even Glow Face Wash' at Rs. 188 against Rs. 250 - a different price and a different MRP that produce exactly the same 25 per cent badge. This is the neatest demonstration on the page that the badge is a property of the listing rather than of the product: two listings of one named product, same percentage, Rs. 75 apart.

Selling price: Rs. 113
Category, as AJIO lists it: face wash
Stated MRP and badge: Rs. 150, 25% off displayed — an MRP 1.33 times the selling price
Brand: NIVEA, as listed on AJIO
Key detail: Rs. 113 against a stated MRP of Rs. 150 - a multiple of 1.33, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Cheaper NIVEA listing
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

25% off, Rs. 188 - the same badge as card 20

NIVEA Luminous630 Even Glow Face Wash

Identical name, identical badge, Rs. 75 dearer.

Why it earned its spot Closes the page on the point it opened with.

Rs. 188Rs. 25025% off

Full specs & the long story

Rs. 188 against a stated Rs. 250. Same product string as the card above, same 1.33 multiple, same 25 per cent badge, Rs. 75 more money. If you were choosing between these two on an AJIO results page, every published signal - the name, the percentage, the absence of any rating - would be identical, and the only variable would be the price. That is the whole argument of this page in two cards.

Selling price: Rs. 188
Category, as AJIO lists it: face wash
Stated MRP and badge: Rs. 250, 25% off displayed — an MRP 1.33 times the selling price
Brand: NIVEA, as listed on AJIO
Key detail: Rs. 188 against a stated MRP of Rs. 250 - a multiple of 1.33, with no rating published
Evidence: no rating average and no rating count published — as on all 284 listings in this read
Pack size: not published in AJIO's listing title, and not inferred here
Buying logic: Identical to card 20 except for Rs. 75
Read on: ajio.com search results, 24 September 2026, logged out, India

Buy on AJIO

“Rs. 57 and Rs. 754, under the identical product name, on the same results page.” Zoutons Editorial Team

Four rules for buying beauty on AJIO

First: open the product page before you compare two listings with the same name. The results page does not carry pack sizes, and on this shelf the same words can mean Rs. 57 or Rs. 754. Second: ignore the badge when choosing between same-named listings - within every family we seated, the dearest listing wears the biggest percentage, because each listing declares its own MRP, so the badge is closer to a size indicator than a saving. Third: remember there is no rating anywhere on this shelf. Nykaa publishes a count on every haircare listing and Myntra publishes one on about six in ten of its beauty listings; AJIO published none on 284, so the usual fallback of checking the sample size is simply not available here. Fourth: compare the declared MRP, not the percentage, across sites - Dove's Intense Repair conditioner declares the same Rs. 555 on AJIO and on Nykaa, and sells for Rs. 333 here against Rs. 350 there.

How our picks compare

Product	Sale price	MRP	Discount
Dove shampoo, Rs. 754	Rs. 754	Rs. 1.82x MRP	45%%
Dove shampoo, Rs. 326	Rs. 326	Rs. 1.33x MRP	25%%
Dove shampoo, Rs. 57	Rs. 57	Rs. 1.05x MRP	5%%
L'Oreal Moisture, Rs. 917	Rs. 917	Rs. 1.61x MRP	38%%
L'Oreal Moisture, Rs. 389	Rs. 389	Rs. 1.33x MRP	25%%
L'Oreal Pure, Rs. 855	Rs. 855	Rs. 1.54x MRP	35%%
L'Oreal Pure, Rs. 189	Rs. 189	Rs. 1.22x MRP	18%%
L'Oreal conditioner, Rs. 419	Rs. 419	Rs. 1.43x MRP	30%%
L'Oreal conditioner, Rs. 224	Rs. 224	Rs. 1.33x MRP	25%%
Dove conditioner, Rs. 333	Rs. 333	Rs. 1.67x MRP	40%%
Dove conditioner, Rs. 114	Rs. 114	Rs. 1.05x MRP	5%%
Mamaearth, Rs. 519	Rs. 519	Rs. 1.54x MRP	35%%
Mamaearth, Rs. 335	Rs. 335	Rs. 1.04x MRP	4%%
Derma Co, Rs. 148	Rs. 148	Rs. 1.01x MRP	1%%
Derma Co, Rs. 296	Rs. 296	Rs. 1.01x MRP	1%%
LUX refill, Rs. 343	Rs. 343	Rs. 1.16x MRP	14%%
LUX refill, Rs. 134	Rs. 134	Rs. 1.11x MRP	10%%
Moxie, Rs. 575	Rs. 575	Rs. 1.09x MRP	8%%
Moxie, Rs. 280	Rs. 280	Rs. 1.05x MRP	5%%
NIVEA, Rs. 113	Rs. 113	Rs. 1.33x MRP	25%%
NIVEA, Rs. 188	Rs. 188	Rs. 1.33x MRP	25%%

What we skipped — and why

What we skipped, and why: AJIO's own results for face wash, shampoo, conditioner and body wash returned 284 distinct listings with both a price and a stated MRP, and we seated 21 - deliberately chosen as ten families of same-named listings, because that is what this page is about. Twenty-three names in the full read appear more than once; we left out thirteen of them, including four Love Beauty & Planet pairs and two more TRESemmé shampoo pairs that repeat the identical pattern. We also left out the 261 listings that appear only once, which include the whole of the Plum, Pilgrim, NIVEA body-care and Simple ranges - not because they are uninteresting but because a single-listing card cannot show a price spread. We did not attempt any per-millilitre or per-gram arithmetic anywhere on this page: AJIO's listing titles carry no volumes, and inferring a size from a price would be exactly the guess this page is warning against. Finally, no card here carries a rating pill, because no listing in the read published a rating to put in one.

What we look for

Prices read from AJIO's own search results

Every selling price, stated MRP and discount badge on this page was read on 24 September 2026 from ajio.com's own search results for face wash, shampoo, conditioner and body wash, logged out, in India. 284 distinct listings returned a price and a stated MRP; 21 are seated. Nothing was bought.

Same-name listings seated side by side, never merged

Twenty-three product names in the full read appear two or three times at different prices. We seat both or all three of a family as separate cards, in price order, because on AJIO's own results page that is exactly how you meet them: identical words, different numbers. Merging them into one card would hide the only thing this page is about.

No pack size is stated, because AJIO does not publish one

These listing titles carry no volume, weight or pack count, and we have not inferred any. That means no per-millilitre arithmetic appears on this page: where a Rs. 296 listing is exactly double a Rs. 148 one, we say the prices double and stop there rather than guessing at sizes. Product pages on AJIO may carry a size; the results page we read does not.

The absence of ratings reported as a finding

Not one of the 284 listings in this read publishes a rating average or a rating count. That is AJIO's own display, not a gap in our reading, and it is why no card on this page carries a rating pill. Reading Nykaa's haircare shelf the same afternoon, all 92 listings published a count.

Nothing opened, used or measured

'Hair fall rescue', 'intense repair', '72H', 'anti-hair fall', 'even glow', 'salicylic acid' and every other description on these cards is the listing's own text, reproduced as printed and not verified. Nothing here was opened, used, washed with, weighed or measured, and no claim about formulation, results, safety or skin suitability is made or implied.

FAQs

Why does the same shampoo have different prices on AJIO?

Because AJIO's beauty listing titles do not carry a pack size, so several sizes of one product appear under one identical product string. In our 24 September 2026 read, 'DOVE Hair Fall Rescue Shampoo' was listed at Rs. 754, Rs. 326 and Rs. 57 - a spread of 13.2 times - and 'L'Oreal Paris Hyaluron Pure 72H Purifying Shampoo' at Rs. 855 and Rs. 189. Twenty-three product names in the full read of 284 listings appeared more than once at different prices. Open the product page to see which size you are actually buying.

Does AJIO show ratings on beauty products?

Not on anything we read. None of the 284 shampoo, conditioner, face wash and body wash listings we pulled on 24 September 2026 published a rating average or a rating count. That is AJIO's own display rather than a gap in our data - the same scrape returns ratings on other sites. For comparison, all 92 Nykaa haircare listings we read the same afternoon published a count, and those ran from 4 ratings to 544,080.

Is a bigger AJIO discount badge a better deal?

Not between listings of the same product. In every same-name family we seated, the dearest listing carried the biggest badge: Dove's shampoo shows 45% at Rs. 754, 25% at Rs. 326 and 5% at Rs. 57. Each listing declares its own MRP, scaled to its own price, so the percentage is closer to a pack-size signal than a saving. The clearest case is a NIVEA face wash listed at Rs. 113 and Rs. 188 - both badged exactly 25%.

What is the cheapest shampoo on AJIO?

In this read the cheapest listing of any kind is DOVE Hair Fall Rescue Shampoo at Rs. 57, badged 5% off a stated Rs. 60 - though the title does not say what size that buys. The cheapest conditioner is the same brand's Intense Repair at Rs. 114, the cheapest face wash is The Derma Co's salicylic acid gel at Rs. 148, and the cheapest body wash a LUX refill pack at Rs. 134.

Is AJIO cheaper than Nykaa for the same beauty products?

Sometimes, and not consistently. Comparing listings that carry the same brand and the same stated MRP across both sites on 24 September 2026: Dove's Intense Repair conditioner declares Rs. 555 on both, and sells at Rs. 333 on AJIO against Rs. 350 on Nykaa; a WishCare anti-hairfall shampoo declares Rs. 499 on both and sells at Rs. 399 on both; and Moxie Beauty's conditioner is Rs. 575 on AJIO against Rs. 589 on Nykaa. The gaps are small. The difference that is not small is that the Nykaa listings publish rating counts and the AJIO ones publish none.

More AJIO coverage on Zoutons

How Zoutons picks deals Zoutons may earn a commission when you buy through links on this page. Every selling price, MRP and discount badge here was read on 24 September 2026 from ajio.com's own search results for face wash, shampoo, conditioner and body wash, logged out, in India, with nothing purchased, from the data those pages themselves publish. 284 distinct listings returned both a selling price and a stated MRP; 21 are seated on this page, and the paragraph above states what we excluded and why. An MRP is the figure the listing displays and we have not verified that any product sold at it, so every percentage on this page is arithmetic over two numbers the seller chose rather than a measured saving; stating an MRP above the selling price is legal and commonplace across Indian retail and no wrongdoing by AJIO or by Dove, L'Oreal Paris, Mamaearth, The Derma Co, LUX, Moxie Beauty, NIVEA or any other brand named is alleged or implied. Where two or three listings share an identical product name at different prices we report exactly that and no more: we do not know, and do not assert, that they are different pack sizes of one product, because AJIO's listing titles in this read carry no volume, weight or pack count. For the same reason no per-millilitre, per-gram or per-use figure appears anywhere on this page. No listing in this read published a rating average or a rating count, which is why no card carries a rating pill; that is AJIO's own display and not an omission of ours. Cross-site comparisons with Nykaa in the FAQs and verdict use prices read from nykaa.com on the same date, 24 September 2026, and compare listings sharing a brand and an identical stated MRP rather than a verified identical pack. Product photographs are the listings' own images as published on ajio.com, including any claims printed inside them, which are the brands' claims and not ours. 'Hair fall rescue', 'intense repair', '72H', 'anti-hair fall', 'even glow', 'salicylic acid', 'ultra hydrating' and every other description on these cards is the listing's own text, reproduced as printed and not verified. Nothing on this page was opened, used, washed with, weighed or measured, and no claim about formulation, ingredient content, results, allergy risk, safety or suitability for any skin or hair type is made or implied. Prices change without notice and can differ at checkout after coupons, bank offers or delivery charges; the price shown at your checkout prevails over anything here.