A hundred and eighty-two listings read on day three of the All Star Sale, with no ratings anywhere to check them against. Divide the list price by the price and the deepest discounts on the shelf turn into multiplication.
AJIO's All Star Sale is live, and fashion jewellery is where its badges run deepest. We read 182 listings on 9 October: Rs. 117 to Rs. 3,510, median Rs. 333, and not one publishing a rating. That leaves the badge, so we divided every stated MRP by its selling price. Twenty-one came out at exactly ten — Rs. 239 against Rs. 2,390, Rs. 209 against Rs. 2,089 — and all 21 are badged 90%. A third of the shelf shares two list prices between them. Here is what the numbers look like once you stop reading the percentage.
Every price below was pulled from AJIO on October 9, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.
The NMII block: four listings between Rs. 330 and Rs. 363, all claiming the same Rs. 3,299, containing 144, 48, 38 and 24 bangles — Rs. 2.52 to Rs. 15.12 each behind a badge that barely moves.
An NMII set of 144 slim slip-on bangles at Rs. 363 against a stated Rs. 3,299.
Why it earned its spot Rs. 2.52 a bangle, the cheapest unit rate on the shelf.
An NMII pack of 48 embellished bangles at Rs. 330.
Why it earned its spot A third as many bangles for Rs. 33 less, off the identical list price.
An NMII set of 38 stone-studded bangles at Rs. 330.
Why it earned its spot Same price as the 48-pack, ten fewer bangles.
An NMII set of 24 slip-on broad bangles at Rs. 330.
Why it earned its spot The same Rs. 330, six times the unit price of the 144-set.
Six listings from Rs. 121 to Rs. 399 whose stated list prices land on exact multiples of ten — and every one of the 21 tiles that does this is badged 90%.
An Oomph set of 10 thread and kundan-studded bangles at Rs. 399.
Why it earned its spot Rs. 399 against Rs. 3,993. Multiply by ten, badge 90%.
An Oomph stone-studded stud earring at Rs. 239 against a stated Rs. 2,390.
Why it earned its spot Exactly ten times, to the rupee, on a single pair of studs.
An Oomph gold-beads layered anklet at Rs. 209.
Why it earned its spot Ten times again, and the identical price as the Fabula below.
A Fabula gold-plated bi-layered anklet at Rs. 209 against a stated Rs. 2,089.
Why it earned its spot Identical numbers to the Oomph above, down to the product code.
A Fabula gold-plated beaded anklet at Rs. 219.
Why it earned its spot The fourth ten-fold MRP in a row, ten rupees up.
A Joy of Jewels silver-plated beaded anklet at Rs. 121 against a stated Rs. 1,099.
Why it earned its spot Rs. 121, a 9.1x stated MRP, and nothing at all to rate it by.
The Zeraki Jewels ladder: four listings from Rs. 260 to Rs. 549, all claiming Rs. 999, with badges that fall from 74% to 45% purely because the price rises.
A Zeraki Jewels set of 4 gold-plated bangles at Rs. 260 against a stated Rs. 999.
Why it earned its spot Rs. 65 a bangle, off a list price shared with twelve unrelated listings.
A Zeraki Jewels set of 2 gold-plated bangles at Rs. 350.
Why it earned its spot Half the bangles of the Rs. 260 set, at Rs. 90 more.
A second Zeraki Jewels set of 2 gold-plated bangles at Rs. 450.
Why it earned its spot The badge drops ten points because the price rose, not because the deal worsened.
A third Zeraki Jewels set of 2 gold-plated bangles at Rs. 549.
Why it earned its spot The top of the Rs. 999 ladder: most money, smallest percentage.
Eight listings from Rs. 119 to Rs. 2,559 — Rubans, Giva, Touch925 and AJIO's own YOUSTA label, where stated MRPs land on 1.25x to 5.3x and the badges get shallower as the price gets higher.
A Rubans set of 4 stone-studded slip-on bangles at Rs. 266.
Why it earned its spot The most-listed brand here, at the cheap end of its own range.
A Rubans pack of 9 stone-studded earrings at Rs. 275 against a stated Rs. 1,125.
Why it earned its spot Rs. 30.56 a pair, the cheapest earring rate in the read.
A Rubans pack of 2 stone-studded bangles at Rs. 1,200 against a stated Rs. 4,000.
Why it earned its spot The same label as the Rs. 66.50-a-bangle set, nine times the unit rate.
A Giva sterling silver single anklet at Rs. 479 against a stated Rs. 1,748.
Why it earned its spot A hallmarked-metal brand, a 3.6x stated MRP, and no round numbers.
A Giva sterling silver sparkling single anklet at Rs. 2,559.
Why it earned its spot Five times the price of the brand's other anklet, twelve badge points shallower.
A Touch925 sterling silver twisted anklet at Rs. 2,506 against a stated Rs. 5,695.
Why it earned its spot The shallowest badge on the page bar one, at twenty-one times the cheapest price.
A YOUSTA set of 3 beaded anklets at Rs. 119 against a stated Rs. 149.
Why it earned its spot Rs. 39.67 an anklet, and a stated MRP 1.25 times the price.
A YOUSTA silver-plated stone-studded drop earring at Rs. 119 against a stated Rs. 199.
Why it earned its spot The same Rs. 119 as fifteen of its stablemates, with the badge doubled.
Four checks. First, divide the MRP by the price before you trust the badge. Twenty-one of these 182 listings come out at exactly ten and every one of them shows 90% off; a list price derived from a selling price cannot tell you whether the selling price ever fell. Second, divide the price by the piece count. Four NMII listings at Rs. 330 to Rs. 363 contain 144, 48, 38 and 24 bangles, which is Rs. 2.52 to Rs. 15.12 each behind one shared Rs. 3,299 list price, and a nine-pair Rubans earring card at Rs. 275 works out cheaper per pair than any single pair here. Third, watch for a shared list price. Rs. 999 is the stated MRP on 13 listings from six unrelated brands selling between Rs. 220 and Rs. 819, which is why their badges run from 78% down to 18% — the percentage is measuring the price, not the saving. Fourth, remember there is nothing to check it against. None of the 182 rows published a star average or a review count, so there is no second opinion on this shelf at all. This is a price page: we did not buy, open, handle, wear, weigh or assay anything, and no metal, plating, stone or purity claim reproduced here has been tested. Plated fashion jewellery can irritate sensitive skin; the listings' own material descriptions are all this page has.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| NMII 144 Rs. 363 | Rs. 363 | Rs. 3,299 | 89% |
| NMII 48 Rs. 330 | Rs. 330 | Rs. 3,299 | 90% |
| NMII 38 Rs. 330 | Rs. 330 | Rs. 3,299 | 90% |
| NMII 24 Rs. 330 | Rs. 330 | Rs. 3,299 | 90% |
| Oomph 10 Rs. 399 | Rs. 399 | Rs. 3,993 | 90% |
| Oomph studs Rs. 239 | Rs. 239 | Rs. 2,390 | 90% |
| Oomph anklet Rs. 209 | Rs. 209 | Rs. 2,089 | 90% |
| Fabula anklet Rs. 209 | Rs. 209 | Rs. 2,089 | 90% |
| Fabula beaded Rs. 219 | Rs. 219 | Rs. 2,188 | 90% |
| Joy of Jewels Rs. 121 | Rs. 121 | Rs. 1,099 | 89% |
| Zeraki 4 Rs. 260 | Rs. 260 | Rs. 999 | 74% |
| Zeraki 2 Rs. 350 | Rs. 350 | Rs. 999 | 65% |
| Zeraki 2 Rs. 450 | Rs. 450 | Rs. 999 | 55% |
| Zeraki 2 Rs. 549 | Rs. 549 | Rs. 999 | 45% |
| Rubans 4 Rs. 266 | Rs. 266 | Rs. 1,400 | 81% |
| Rubans 9 Rs. 275 | Rs. 275 | Rs. 1,125 | 76% |
| Rubans 2 Rs. 1,200 | Rs. 1,200 | Rs. 4,000 | 70% |
| Giva anklet Rs. 479 | Rs. 479 | Rs. 1,748 | 73% |
| Giva silver Rs. 2,559 | Rs. 2,559 | Rs. 6,499 | 61% |
| Touch925 Rs. 2,506 | Rs. 2,506 | Rs. 5,695 | 56% |
| YOUSTA 3 Rs. 119 | Rs. 119 | Rs. 149 | 20% |
| YOUSTA studs Rs. 119 | Rs. 119 | Rs. 199 | 40% |
Each selling price, stated MRP and discount badge here came from what ajio.com's own search returned for 'bangles', 'earrings' and 'anklet', two pages each, on 9 October 2026, logged out, in India, with nothing purchased. 182 unique listings came back and 22 are seated. Nothing is taken from another marketplace and nothing is inferred from a badge alone.
For each of the 182 listings we divided the stated MRP by the selling price. 21 land within a rupee or two of exactly 10.0, and all 21 of those are badged 90%. Oomph accounts for nine, NMII three and Fabula three, with five other labels making up the rest. That is a count over the whole read rather than over the rows that make the point, and the three worked examples on this page can be checked with a calculator.
Rs. 999 is the stated MRP on 13 of the 182 listings, from Zeraki Jewels, Glowzi, High Trendz, Yellow Chimes, Biba and NVR, selling at Rs. 220 to Rs. 819; Rs. 3,299 is the stated MRP on six NMII listings whose sets contain between 24 and 144 bangles. Pricing a range against one list price is an ordinary and lawful commercial decision; the finding here is only that the badge on those tiles describes the price rather than the item.
Where a listing says 'Set of 38' or 'Pack of 9' we divide the price by that number, which is the seller's own printed figure and one we did not count or verify. A smaller set is not automatically worse value, since broad bangles, studded pieces and sterling silver differ from slim plated ones — the division is given so a reader can compare like with like where the pieces are alike, not to rank jewellery by weight of metal.
Not one of the 182 listings returned published a star average or a review count. No card on this page carries a rating pill, because there is no rating to carry. We say so rather than substituting a score of our own, and it is why this page spends its length on what the badge measures — it is the only other number on the tile. Nothing here was bought, handled, worn, weighed or assayed.
In this read of 182 jewellery listings on 9 October 2026, prices ran from Rs. 117 to Rs. 3,510 with a median of Rs. 333. Multi-bangle sets are the cheap end: an NMII set of 144 slim bangles at Rs. 363, which is Rs. 2.52 a bangle, and sets of 24 to 48 at Rs. 330. Single plated bangles from labels like Rubans run Rs. 266 to Rs. 1,440, and sterling silver from Giva and Touch925 reaches Rs. 2,559. Those figures describe these listings on that date rather than AJIO's full catalogue; the All Star Sale was running at the time of reading and search results change continuously.
A badge is arithmetic over the selling price and a stated MRP the seller chose, and we have not verified that any item here ever sold at its MRP. On this shelf the arithmetic is unusually visible: 21 of the 182 listings state an MRP within a rupee or two of exactly ten times their selling price — Rs. 239 against Rs. 2,390, Rs. 209 against Rs. 2,089, Rs. 399 against Rs. 3,993 — and every single one of those 21 is badged 90%. Setting a maximum retail price and choosing a discount to display are ordinary and lawful commercial decisions and no wrongdoing is alleged of anyone. The practical consequence is that 90% here does not rank one listing above another. Compare the left-hand number, and divide it by the piece count.
Because a list price is often set per brand or per range rather than per item. Rs. 999 is the stated MRP on 13 of the 182 listings in this read, from six unrelated brands, selling at Rs. 220 to Rs. 819 — so those 13 tiles carry badges from 78% down to 18% off one shared claimed base. Rs. 3,299 is the stated MRP on six NMII listings whose sets contain anywhere from 24 to 144 bangles. Pricing a whole range against one list price is ordinary and lawful. It simply means the badge is describing the selling price's distance from a fixed number, not a saving on that item.
On this shelf, by the piece. The four NMII sets seated here cost Rs. 330 to Rs. 363 and contain 144, 48, 38 and 24 bangles, which is Rs. 2.52, Rs. 6.88, Rs. 8.68 and Rs. 13.75 each — a six-fold spread for roughly the same outlay, and the tile tells you none of it. The same logic runs through the earrings: a Rubans pack of nine at Rs. 275 is Rs. 30.56 a pair against Rs. 239 to Rs. 499 for a single pair nearby. Broad and studded bangles are larger pieces than slim plated ones, so a smaller count is not necessarily worse value — but the division is the only way to see what you are choosing between. We have not handled or compared any of these items for quality.
We can only report that they did not. Not one of the 182 listings returned on 9 October published a star average or a review count — not a thin pool, not a zero, simply no rating field at all. Whether a marketplace displays reviews is its own editorial decision and an entirely ordinary one; nothing here suggests otherwise. The practical consequence on a jewellery shelf is sharp: plating thickness, stone setting and skin reaction are exactly the things buyers warn each other about, and there is no such warning here. The discount badge is the only other comparative number on the tile, which is why this page spends its length examining it.





















