AJIO Sale October 2026: Brand Discounts From 25% to 91% Off, 24 Picks
Shein medians 25%. KOTTY medians 80%. Same event, same fortnight, same checkout — and fifty-five points between them.
AJIO's All Star Sale is running to 18 October 2026, and on 13 October we read 467 listings from AJIO's own search response across six shelves to see what the event actually does to prices. The advertised discount runs 1% to 91%, median 69% — but sorted by brand it stops looking like one sale at all. Shein's listings median 25% and never pass 30%. KOTTY's median 80%. The deepest badges sit on the largest strike-through multiples, up to 11.36x. Sixty-nine listings carry a badge of exactly 70%. And not one of the 467 publishes a customer rating.
Every price below was pulled from AJIO on October 13, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.
Jump to a pick
- The deepest claim in the read: Rs. 440 against a stated Rs. 4,999 — POSHAX jacket Rs. 440, states Rs. 4,999, 11.36x
- Rs. 495, and a stated list price of Rs. 4,500 — Nyrika kurta set Rs. 495, states Rs. 4,500, 9.09x
- Rs. 652, states Rs. 4,345, badged 85% — SVARAA kurta set Rs. 652, states Rs. 4,345, 6.66x
- Rs. 319, the cheapest kurta set seated here — TEXSTILE kurta set Rs. 319, states Rs. 1,996, 6.26x
- The same brand again at Rs. 512 and 6.24x — SVARAA kurta set Rs. 512, states Rs. 3,197, 6.24x
- Rs. 340 sweatshirt, stated Rs. 1,999 — KOTTY sweatshirt Rs. 340, states Rs. 1,999, 5.88x
- A Rs. 7,299 stated MRP on a Rs. 1,299 bag — CAPRESE handbag Rs. 1,299, states Rs. 7,299, 5.62x
- Rs. 569 heels, stated Rs. 2,995 — FROH FEET heels Rs. 569, states Rs. 2,995, 5.26x
- Exactly 80%, and so is the next one — DNMX sweatshirt Rs. 160, badged exactly 80%
- Rs. 180, and the identical 80% and 4.99x — DNMX sweatshirt Rs. 180, badged exactly 80%
- Rs. 120 — the cheapest thing on this page — RIO sweatshirt Rs. 120, the floor of this read
- 76%, and a brand that stays in a narrow band — Indian Garage Co jacket Rs. 600, badged 76%
- The first name you recognise, at 72% — LEVI'S 505 jeans Rs. 980, badged 72%
- Exactly 70%, the single most common number in the read — AVAASA kurta set Rs. 300, badged exactly 70%
- A second AVAASA set at the identical Rs. 300 and Rs. 999 — AVAASA kurta set Rs. 300, badged exactly 70%
- A quilted jacket at the same 70% — John Players jacket Rs. 1,350, badged exactly 70%
- LEVI'S again, one notch down at exactly 70% — LEVI'S 505 jeans Rs. 990, badged exactly 70%
- Rs. 2,100 — the dearest garment on this page — U.S. Polo Assn. jacket Rs. 2,100, badged 65%
- The same 65% on a Rs. 1,015 jacket — Fort Collins jacket Rs. 1,015, badged 65%
- GAP at 2.63x — under a quarter of the multiple that opened this page — GAP sweatshirt Rs. 950, states 2.63x, badged 62%
- Rs. 2,200, badged 60%, and a brand that never goes past it — STEVE MADDEN handbag Rs. 2,200, badged 60%
- 40% — the floor of this brand's range — Mochi heels Rs. 1,374, badged 40%, its brand floor
- Shein at 1.43x, and a brand that never passes 30% — Shein jeans Rs. 559, states 1.43x, badged 30%
- Rs. 374 — cheaper than most of the 80% cards, badged 25% — Shein heels Rs. 374, states 1.33x, badged 25%
24 Picks, Rs. 120 To Rs. 2,100, Badged 91% Down To 25%
The 11x Shelf: Where The Strike-Through Is Five To Eleven Times The Price
Eight garments from labels most shoppers could not name, stating MRPs of 5.26x to 11.36x their selling price.
POSHAX Men Regular Fit Zip-Front Track Jacket
Rs. 440, stated Rs. 4,999, badged 91%, 11.36x, no rating published
Why it earned its spot it carries the deepest badge and the largest stated-MRP multiple anywhere in this read of 467 listings, and it sets up everything else on the page.
Nyrika Women Printed 2-Piece Straight Kurta Set
Rs. 495, stated Rs. 4,500, badged 89%, 9.09x, no rating published
Why it earned its spot a 9.09x stated multiple on a two-piece set makes it the clearest ethnic-wear example of the pattern this page is about.
SVARAA Women Embroidered 2-Piece Straight Kurta Set
Rs. 652, stated Rs. 4,345, badged 85%, 6.66x, no rating published
Why it earned its spot SVARAA is the largest of the deep-discount labels here with fourteen listings, and this is its top of range.
TEXSTILE Women Floral Straight Kurta Set
Rs. 319, stated Rs. 1,996, badged 84%, 6.26x, no rating published
Why it earned its spot it is the lowest-priced ethnic set on the page and still carries a 6.26x stated multiple.
SVARAA Women Embroidered 2-Piece Straight Kurta Set
Rs. 512, stated Rs. 3,197, badged 84%, 6.24x, no rating published
Why it earned its spot two SVARAA sets at Rs. 652 and Rs. 512 state Rs. 4,345 and Rs. 3,197 and land within 0.42 of the same multiple.
KOTTY Women Regular Fit Graphic Sweatshirt
Rs. 340, stated Rs. 1,999, badged 83%, 5.88x, no rating published
Why it earned its spot it shows the same KOTTY multiple holding on a completely different garment type.
CAPRESE Women Satchel Shoulder Bag
Rs. 1,299, stated Rs. 7,299, badged 82%, 5.62x, no rating published
Why it earned its spot handbags are the shallowest-discounting shelf in the read apart from jeans, which makes this 82% worth seeing against its own aisle.
FROH FEET Women Sling-Back Pump Kitten Heeled Sandals
Rs. 569, stated Rs. 2,995, badged 81%, 5.26x, no rating published
Why it earned its spot it closes the deep-multiple chapter on footwear, the shelf with the second-widest brand spread in the read.
The House Numbers, Where Badges Stop Varying Per Garment
Exactly 80%, twice, on two different DNMX sweatshirts at two different prices — and the same 4.99x to two decimal places.
DNMX Men Worldwide Print Regular Fit Crew-Neck Sweatshirt
Rs. 160, stated Rs. 799, badged 80%, 4.99x, no rating published
Why it earned its spot it is the first of the round-number cards, where the badge stops varying per garment.
DNMX Men Typographic Print Regular Fit Sweatshirt
Rs. 180, stated Rs. 899, badged 80%, 4.99x, no rating published
Why it earned its spot two different DNMX sweatshirts at two different prices produce the same badge and the same multiple to two decimal places.
RIO Women Teddy Time Print Regular Fit Sweatshirt
Rs. 120, stated Rs. 599, badged 80%, 4.99x, no rating published
Why it earned its spot it is the price floor of the 24 seated here, and it lands on the same round 80% as the two cards above it.
The Indian Garage Co Zip-Front Regular Fit Windbreaker
Rs. 600, stated Rs. 2,499, badged 76%, 4.17x, no rating published
Why it earned its spot The Indian Garage Co's ten listings sit in a 59% to 76% band, which makes it the clearest mid-table brand in the read.
LEVI'S Men 505 Straight Fit Mid-Rise Jeans
Rs. 980, stated Rs. 3,499, badged 72%, 3.57x, no rating published
Why it earned its spot LEVI'S is the largest recognised brand in the read with nineteen listings, and this is the top of its range.
Exactly 70%: The Single Most Common Badge In 467 Listings
Sixty-nine listings carry this exact number, including two kurta sets that share a price, a stated MRP and a badge.
AVAASA MIX N' MATCH Women Round-Neck Straight Kurta Set
Rs. 300, stated Rs. 999, badged 70%, 3.33x, no rating published
Why it earned its spot 69 of the 467 listings we read carry exactly this badge, and this is one of them.
AVAASA MIX N' MATCH Women Ikat Print Straight Kurta with Pants
Rs. 300, stated Rs. 999, badged 70%, 3.33x, no rating published
Why it earned its spot two different kurta sets from one brand share a selling price, a stated MRP and a badge exactly.
JOHN PLAYERS JEANS Men Quilted Regular Fit Jacket
Rs. 1,350, stated Rs. 4,499, badged 70%, 3.33x, no rating published
Why it earned its spot it puts the house number on a four-figure garment, which is where it is easiest to misread as a deal.
LEVI'S Men Mid-Wash 505 Straight Jeans
Rs. 990, stated Rs. 3,299, badged 70%, 3.33x, no rating published
Why it earned its spot two LEVI'S 505s ten rupees apart sit at 72% and 70% on different stated MRPs.
The Shallow End, Where The Names You Know Live
U.S. Polo Assn., GAP, STEVE MADDEN, Mochi and Shein — 1.33x to 2.86x, and the cheapest shoe on the page carries the smallest badge.
U.S. Polo Assn. Men Brand Print Regular Fit Hooded Bomber Jacket with Contrast Piping
Rs. 2,100, stated Rs. 5,999, badged 65%, 2.86x, no rating published
Why it earned its spot it is the price ceiling of the 24 seated here and it carries a below-median badge.
Fort Collins Men Regular Fit Jacket
Rs. 1,015, stated Rs. 2,899, badged 65%, 2.86x, no rating published
Why it earned its spot Fort Collins is one of the tightest-banded brands in the read, 40% to 65% across ten listings.
GAP Men Brand Print Regular Fit Crew-Neck Sweatshirt
Rs. 950, stated Rs. 2,499, badged 62%, 2.63x, no rating published
Why it earned its spot it is the clearest recognised-name comparison to the deep-multiple cards at the top of the page.
STEVE MADDEN Women Broame Adjustable Strap Shoulder Bag
Rs. 2,200, stated Rs. 5,499, badged 60%, 2.50x, no rating published
Why it earned its spot STEVE MADDEN's seven listings have a ceiling of exactly 60% and this card sits on it.
Mochi Women Open-Toe Heeled Sandals with Chain Detail
Rs. 1,374, stated Rs. 2,290, badged 40%, 1.67x, no rating published
Why it earned its spot Mochi is the clearest mid-shallow footwear label here and the contrast with FROH FEET earlier on the page is direct.
Shein Shein Men Elasticated Drawstring Waist Mid Wash Tapered Fit Jeans
Rs. 559, stated Rs. 799, badged 30%, 1.43x, no rating published
Why it earned its spot Shein has the lowest brand median in the entire 467-listing read and never exceeds 30%.
Shein Shein Women Open Toe Twisted Multi Strap Block Heel Sandals
Rs. 374, stated Rs. 499, badged 25%, 1.33x, no rating published
Why it earned its spot it is the single cleanest refutation of the idea that a bigger badge means a lower price.
Four checks before you buy on an AJIO badge
First, compare rupee prices across brands, not percentages. The clearest demonstration on this page is two pairs of heels: Rs. 569 badged 81%, and Rs. 374 badged 25%. The smaller badge is on the cheaper shoe. Second, read the stated MRP as a multiple. Divide the strike-through by the selling price. In this read that multiple runs from 1.33x on Shein to 11.36x on a POSHAX jacket, and it tracks brand recognition far more closely than it tracks the garment. Third, treat a round badge with suspicion as a per-item markdown. Sixty-nine listings sit at exactly 70%; two DNMX sweatshirts at different prices both produce exactly 80% and exactly 4.99x; two AVAASA kurta sets share a price, a stated MRP and a badge. Those are catalogue settings. Fourth, accept that there is no customer evidence here at all. Zero of 467 listings publish a rating or a review count, so nothing on these shelves tells you whether a garment is any good — which is exactly why the percentage should not be doing the deciding. This is a price page: nothing was bought, worn, washed or measured, and no garment here is assessed for fabric, fit, sizing or durability.
How our picks compare
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| POSHAX jacket Rs. 440, states Rs. 4,999, 11.36x | Rs. 440 | Rs. 4,999 | 91% |
| Nyrika kurta set Rs. 495, states Rs. 4,500, 9.09x | Rs. 495 | Rs. 4,500 | 89% |
| SVARAA kurta set Rs. 652, states Rs. 4,345, 6.66x | Rs. 652 | Rs. 4,345 | 85% |
| TEXSTILE kurta set Rs. 319, states Rs. 1,996, 6.26x | Rs. 319 | Rs. 1,996 | 84% |
| SVARAA kurta set Rs. 512, states Rs. 3,197, 6.24x | Rs. 512 | Rs. 3,197 | 84% |
| KOTTY sweatshirt Rs. 340, states Rs. 1,999, 5.88x | Rs. 340 | Rs. 1,999 | 83% |
| CAPRESE handbag Rs. 1,299, states Rs. 7,299, 5.62x | Rs. 1,299 | Rs. 7,299 | 82% |
| FROH FEET heels Rs. 569, states Rs. 2,995, 5.26x | Rs. 569 | Rs. 2,995 | 81% |
| DNMX sweatshirt Rs. 160, badged exactly 80% | Rs. 160 | Rs. 799 | 80% |
| DNMX sweatshirt Rs. 180, badged exactly 80% | Rs. 180 | Rs. 899 | 80% |
| RIO sweatshirt Rs. 120, the floor of this read | Rs. 120 | Rs. 599 | 80% |
| Indian Garage Co jacket Rs. 600, badged 76% | Rs. 600 | Rs. 2,499 | 76% |
| LEVI'S 505 jeans Rs. 980, badged 72% | Rs. 980 | Rs. 3,499 | 72% |
| AVAASA kurta set Rs. 300, badged exactly 70% | Rs. 300 | Rs. 999 | 70% |
| AVAASA kurta set Rs. 300, badged exactly 70% | Rs. 300 | Rs. 999 | 70% |
| John Players jacket Rs. 1,350, badged exactly 70% | Rs. 1,350 | Rs. 4,499 | 70% |
| LEVI'S 505 jeans Rs. 990, badged exactly 70% | Rs. 990 | Rs. 3,299 | 70% |
| U.S. Polo Assn. jacket Rs. 2,100, badged 65% | Rs. 2,100 | Rs. 5,999 | 65% |
| Fort Collins jacket Rs. 1,015, badged 65% | Rs. 1,015 | Rs. 2,899 | 65% |
| GAP sweatshirt Rs. 950, states 2.63x, badged 62% | Rs. 950 | Rs. 2,499 | 62% |
| STEVE MADDEN handbag Rs. 2,200, badged 60% | Rs. 2,200 | Rs. 5,499 | 60% |
| Mochi heels Rs. 1,374, badged 40%, its brand floor | Rs. 1,374 | Rs. 2,290 | 40% |
| Shein jeans Rs. 559, states 1.43x, badged 30% | Rs. 559 | Rs. 799 | 30% |
| Shein heels Rs. 374, states 1.33x, badged 25% | Rs. 374 | Rs. 499 | 25% |
What we skipped — and why
What we look for
Every figure read from AJIO's own search response
Each selling price, stated MRP and discount badge here came from the search response ajio.com itself serves, read on 13 October 2026, logged out, in India, with nothing purchased. Six queries across two pages each returned 467 unique listings; 24 are seated on this page. Every count, median, range and brand figure quoted is computed mechanically over all 467 rows, not over the 24 we chose to show.
Picks were chosen to span the discount range, not to flatter it
The 24 garments here were selected to run top to bottom of the badge distribution — 91% down to 25% — and to put at least one listing from each of the deepest and shallowest brands on the page. A page that showed only the 80%-plus cards would have been easy to assemble from this data and would have misrepresented what the shelf contains.
No rating pills, because AJIO publishes no ratings here
Zero of the 467 listings in this read carry a star average or a review count. That is AJIO's own API behaviour on these shelves rather than a gap in our reading. No card on this page shows a rating pill, and we have not substituted an editorial score of our own in place of customer evidence that does not exist.
Brand medians are quoted only where there are at least five listings
Every brand median on this page — Shein's 25%, LEVI'S 60%, KOTTY's 80% — is computed over five or more listings from that brand in this read. Single-listing brands are not characterised. The medians describe what we could see on 13 October 2026 and not a brand's full catalogue.
Nothing here was bought, worn or measured
Fabric, fit, finish, sizing and durability are not assessed anywhere on this page. Garment descriptions are AJIO's own listing text, reproduced as printed. A cheaper garment here is a statement about money only, and a deeper badge is a statement about a strike-through number only.
FAQs
Is the AJIO All Star Sale live right now?
Yes — AJIO's own sale page published a 7 to 18 October 2026 window, verified first-party on 12 October 2026. The shelf read for this page on 13 October 2026 returned 467 listings with a median advertised discount of 69%, which is consistent with an event being live. What this page adds is that the event is not what determines your discount: the brand is. Sale windows and prices change without notice, so check AJIO's current sale page before you buy.
What is the biggest discount on AJIO right now?
In this read of 467 listings the deepest advertised badge was 91% and the deepest seated on this page is 91%, on a POSHAX jacket at Rs. 440 against a stated Rs. 4,999. But the badge measures the strike-through number, not the money. That jacket's stated MRP is 11.36x its selling price. A Shein pair of sandals on the same page is badged 25% and costs Rs. 374 — Rs. 195 less than a pair of heels badged 81%. The full badge range in this read is 1% to 91%, median 69%.
Why do some AJIO brands never discount more than 30%?
Because the badge is calculated from each listing's own stated MRP, and brands differ enormously in how far above the selling price they set it. Shein's ten listings in this read run 15% to 30%, median 25%. KOTTY, TEXSTILE, MYRIE, CATWALK and FROH FEET all sit at a median of 80%. The recognised names state the smallest multiples: Shein 1.33x, GAP 2.63x, LEVI'S a maximum of 3.57x. Lesser-known labels here state 5.26x to 11.36x. This is a description of published numbers and not an allegation about any brand's pricing.
Why do so many AJIO products show exactly 70% off?
It is the most common single value in the read by a wide margin: 69 of 467 listings carry a badge of exactly 70%. Several brands show no variation at all — Teamspirit's five listings are all exactly 70%, SHEZONE's five are all exactly 70%, and RIO's eleven are either 70% or 80% with nothing in between. AVAASA MIX N' MATCH has twenty listings with a floor of 49%. Badges that land on round numbers across a whole catalogue look like price-band settings rather than markdowns decided garment by garment.
Does AJIO show customer ratings and reviews on these products?
Not on anything we read. Zero of the 467 listings returned a star average or a review count across kurta sets, jackets, sweatshirts, jeans, heels and handbags. That is what AJIO's own search response contains for these shelves. The practical consequence is that the discount badge is the most prominent number on the page and there is no customer evidence sitting next to it — which is the single best reason to compare rupee prices across brands rather than reading the percentages. We draw no conclusion from the absence itself about any product or about AJIO.
More AJIO coverage on Zoutons
Trending
Flipkart Big Billion Days 2026 Is Live: General Access Open October 9 
Myntra Sale Calendar 2026: Big Fashion Festival Live Now, Winter EORS Dates 
Amazon Upcoming Sale Calendar 2026: Next Sale Dates India, GIF & More 
Nykaa Sale Calendar 2026: Diwali Dhamaka & Pink Friday Dates, Next Sale 
Udemy Upcoming Sale 2026: Next Sale Dates, Black Friday & Coupons 
Amazon Great Indian Festival Kitchen Offers October 2026: Air Fryers, Mixers More From Ajio
Booking com 
Hostinger 
Dell 
Udemy 
Agoda 
Nykaa 
Myntra 
Ajio