AJIO Kurta Set Price October 2026: 3-Piece Sets From Rs. 219

Q: Why does AJIO not show ratings?

We cannot tell you why - only that it does not. Not one of the 158 listings in this read published a star average or a rating count , and that is AJIO's own choice about what to display rather than a gap in our reading. It is unusual: Myntra, Flipkart and Amazon all publish both. The practical consequence is that on this shelf there is no customer evidence to weigh against a price, so the per-piece figures above are the most solid comparison available.

Q: Is there an AJIO sale running right now?

As of 3 October 2026, no named AJIO event was live . We checked ajio.com that morning - the homepage resolves to its sale section - and found no All Stars Sale branding and no dated festive campaign, only the permanent sale rails and a 'Color Edit' campaign at minimum 50% off. Diwali falls on 8 November 2026 , and Flipkart has officially dated Big Billion Days to 8-9 October, so the festive window is ahead rather than behind. Given how formulaic the badges on this shelf are, the per-piece prices above are a better baseline than any sale percentage.

Zoutons Picks — AJIO, October 2026

A hundred and fifty-eight listings read on 3 October. The badges agree to two decimal places across four brands, which is not how list prices behave.

By Zoutons Editorial Team · October 3, 2026

Prices & codes last verified October 3, 2026

The short of it AJIO kurta set listings read on 3 October 2026. The cheapest set is Rs. 219; five listings state exactly 4.76x their price; AJIO's own label states 1.96x; and a stated 3-piece set starts at about Rs. 178 a piece.

Divide a stated MRP by the selling price and you usually get noise - every seller picks a different number. On this shelf you get the same number repeatedly. Five of the listings seated below, from four different brands and spanning a 3.1x price range, state a maximum retail price of exactly 4.76 times what they charge - Rs. 419 against Rs. 1,996 at one end, Rs. 1,284 against Rs. 6,116 at the other, both displaying 79% off. Three more land on 5.26x. AJIO's own house label states 1.96x. And with no ratings published anywhere on this shelf, the arithmetic is all there is to go on.

Every price below was pulled from AJIO on October 3, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.

Shop kurta sets on AJIO See live AJIO offers

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Rs. 419 against a stated Rs. 1,996 — 4.76x, a multiple four others share — Rs. 419, 4.76x MRP
Rs. 1,284 against a stated Rs. 6,116 — 4.76x, a fourth brand — Rs. 1,284, 4.76x MRP
Rs. 662 at 1.96x — AJIO's own label prints a different number — Rs. 662, house brand 1.96x
Rs. 219 — the cheapest set here, on a stated 9.11x MRP — Rs. 219, cheapest
Rs. 460 against a stated Rs. 2,298 — exactly 5.00x — Rs. 460, 5.00x MRP
Rs. 506 with a dupatta stated — 4.54x — Rs. 506 with dupatta
Rs. 535 for a stated 3-piece set — about Rs. 178 a piece — Rs. 535, 3-piece
Rs. 570 against a stated Rs. 2,998 — 5.26x, shared with two others — Rs. 570, 5.26x MRP
Rs. 624 for a stated 3-piece set — about Rs. 208 a piece — Rs. 624, 3-piece
Rs. 683 against a stated Rs. 3,596 — 5.27x — Rs. 683, 5.27x MRP
Rs. 709 for a stated 2-piece set — 4.51x — Rs. 709, 2-piece
Rs. 760 against a stated Rs. 3,999 — 5.26x again — Rs. 760, 5.26x MRP
Rs. 870 at 3.45x — the shallowest third-party multiple here — Rs. 870, 3.45x MRP
Rs. 969 A-line — 4.48x, and no piece count stated — Rs. 969 A-line
Rs. 1,036 with a dupatta stated — 3.57x — Rs. 1,036 with dupatta
Rs. 1,081 for a stated 3-piece set — about Rs. 360 a piece — Rs. 1,081, 3-piece
Rs. 1,113 against a stated Rs. 5,300 — 4.76x, like the Rs. 419 set — Rs. 1,113, 4.76x MRP
Rs. 1,166 against a stated Rs. 5,550 — 4.76x — Rs. 1,166, 4.76x MRP
Rs. 1,218 against a stated Rs. 5,800 — 4.76x, with a dupatta stated — Rs. 1,218, 4.76x MRP
Rs. 1,442 Angrakha — 4.54x, second-dearest here — Rs. 1,442 Angrakha
Rs. 1,584 — the dearest set here, at 2.78x — Rs. 1,584, dearest

21 Kurta Sets, Rs. 219 to Rs. 1,584

Chapter One

First, The Badge That Is The Same On A Rs. 419 Set And A Rs. 1,284 One

Five seated listings from four different brands state a maximum retail price of exactly 4.76 times their selling price, across a 3.1x price range. Three more cluster at 5.26-5.27x and one lands on exactly 5.00x. AJIO's own house label states 1.96x.

Rs. 419 against a stated Rs. 1,996 — 4.76x, a multiple four others share

TEXSTILE Women Printed 2-Piece Straight Kurta Set

A printed 2-piece straight kurta set at Rs. 419.

Why it earned its spot The cheapest of five seated listings stating an identical 4.76x multiple.

Rs. 419Rs. 1,99679% off

Full specs & the long story

Rs. 1,996 divided by Rs. 419 is 4.76. So is Rs. 5,300 divided by Rs. 1,113, and Rs. 5,550 divided by Rs. 1,166, and Rs. 5,800 divided by Rs. 1,218, and Rs. 6,116 divided by Rs. 1,284. Five seated listings from four different brands, selling prices spanning 3.1x, and the same stated multiple to two decimal places.

A list price that tracks the selling price that precisely is not an independent figure - it is a formula applied to the price to produce a 79% badge. Across the full 158-listing read, 78% and 79% are the two most common badge values on the shelf. This card is seated as the cheapest member of the cluster; on its own merits Rs. 419 for a stated 2-piece set is the second-lowest price on this page.

Selling price: Rs. 419
What the listing calls it: a printed 2-piece straight kurta set
Stated pieces: 2 stated pieces, about Rs. 209.50 a piece
Stated MRP and badge: Rs. 1,996, 79% off displayed
Stated MRP as a multiple of the price: 4.76x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: The 4.76x cluster
Read on: ajio.com search response, 3 October 2026, logged out, India

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Rs. 1,284 against a stated Rs. 6,116 — 4.76x, a fourth brand

VASTRYN Women Embroidered 3-Piece Straight Kurta Set

An embroidered 3-piece straight kurta set at Rs. 1,284.

Why it earned its spot The fifth 4.76x listing, and the one that rules out a single-seller explanation.

Rs. 1,284Rs. 6,11679% off

Full specs & the long story

The fifth and final 4.76x listing seated here, and it comes from a fourth distinct brand. That matters: if all five belonged to one seller, a house pricing rule would explain it. They do not, so the pattern sits at the shelf level rather than the seller level.

Across the full read the badge distribution is heavily concentrated - 78% and 79% are the two most common values among all 158 listings - which is what a near-constant multiple applied to varying prices produces. At about Rs. 428 per stated piece this is the dearest 3-piece set on the page bar one.

Selling price: Rs. 1,284
What the listing calls it: an embroidered 3-piece straight kurta set
Stated pieces: 3 stated pieces, about Rs. 428 a piece
Stated MRP and badge: Rs. 6,116, 79% off displayed
Stated MRP as a multiple of the price: 4.76x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: The 4.76x cluster
Read on: ajio.com search response, 3 October 2026, logged out, India

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Rs. 662 at 1.96x — AJIO's own label prints a different number

AVAASA SET Women Floral Print Straight Kurta & Palazzos Set

A floral print straight kurta and palazzos set from AJIO's own label, at Rs. 662.

Why it earned its spot The house brand states the only credible list price on the page.

Rs. 662Rs. 1,29949% off

Full specs & the long story

AVAASA is Reliance Retail's in-house label, and its stated MRP is Rs. 1,299 against a selling price of Rs. 662 - a 1.96x multiple and a 49% badge. Every unrecognised brand seated near it on price states 4.5x to 5.3x and a 78-81% badge.

That split runs through the whole read. The retailer's own label, whose pricing Reliance sets directly, prints a list price roughly twice the selling price; the third-party labels print list prices four and five times theirs. Both are ordinary commercial choices and nothing here alleges otherwise - but they cannot both describe the same market, and the badge is the thing that differs, not the kurta. At Rs. 662 this is mid-priced on a page running Rs. 219 to Rs. 1,584.

Selling price: Rs. 662
What the listing calls it: a floral print straight kurta and palazzos set, AJIO's own label
Stated pieces: 2 stated pieces, about Rs. 331 a piece
Stated MRP and badge: Rs. 1,299, 49% off displayed
Stated MRP as a multiple of the price: 1.96x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: House brand, credible MRP
Read on: ajio.com search response, 3 October 2026, logged out, India

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Chapter Two

Under Rs. 700, Where The Deepest Badges Live

The cheapest set on the shelf states the deepest multiple on the page, because a near-fixed stated MRP divided by a low price produces a big number. This is also where the cheapest stated three-piece sets sit, at about Rs. 178 a piece.

Rs. 219 — the cheapest set here, on a stated 9.11x MRP

Popmantra Women Micro Print Kurta Set

A micro print kurta set at Rs. 219.

Why it earned its spot The floor of the shelf, with the deepest stated multiple on the page.

Rs. 219Rs. 1,99589% off

Full specs & the long story

Rs. 219 is the lowest price among the 158 listings read, and its stated MRP of Rs. 1,995 is 9.11 times that - the deepest multiple on this page, producing an 89% badge.

The two facts are related in a way worth naming: on this shelf the deepest badges sit on the cheapest items, because a near-fixed stated MRP divided by a very low price produces a very large number. Rs. 219 is a genuinely low price for a kurta set and that is the useful fact; the 89% is arithmetic. Like every listing in this read it publishes no rating and no rating count, so there is nothing to check it against.

Selling price: Rs. 219
What the listing calls it: a micro print kurta set
Stated pieces: no piece count stated
Stated MRP and badge: Rs. 1,995, 89% off displayed
Stated MRP as a multiple of the price: 9.11x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: Cheapest, deepest badge
Read on: ajio.com search response, 3 October 2026, logged out, India

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Rs. 460 against a stated Rs. 2,298 — exactly 5.00x

Kiana House Of Fashion Women Leaf Print Straight Kurta Set

A leaf print straight kurta set at Rs. 460.

Why it earned its spot A stated MRP that is exactly five times the price, to the rupee.

Rs. 460Rs. 2,29880% off

Full specs & the long story

Rs. 2,298 divided by Rs. 460 is 5.00. Round multiples recur all over this shelf - 4.76x on five listings, 5.26x and 5.27x on three more, and this one at exactly five - which is the clearest possible sign that the MRP field is being generated from the price rather than recorded independently.

At Rs. 460 it is the third-cheapest listing in the read. Nothing about the 80% badge tells you anything the Rs. 460 does not, and this page treats none of these multiples as discounts. 'Leaf print' and 'straight' are the listing's own words; no rating is published, as with every listing on this shelf.

Selling price: Rs. 460
What the listing calls it: a leaf print straight kurta set
Stated pieces: no piece count stated
Stated MRP and badge: Rs. 2,298, 80% off displayed
Stated MRP as a multiple of the price: 5.00x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: An exactly 5.00x MRP
Read on: ajio.com search response, 3 October 2026, logged out, India

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Rs. 506 with a dupatta stated — 4.54x

Nyrika Women Embellished Straight Kurta Set with Dupatta

An embellished straight kurta set with dupatta at Rs. 506.

Why it earned its spot The cheapest set here that states a dupatta, which decides what you receive.

Rs. 506Rs. 2,29978% off

Full specs & the long story

This is the cheapest listing in the read that explicitly states a dupatta, at Rs. 506. On this shelf piece count is the single most important thing a title tells you and it is stated inconsistently - some listings say '3-Piece', some say 'with Dupatta', some say nothing at all - so two listings at the same price can be different objects.

Its 4.54x stated multiple sits right in the dense band this shelf occupies. Of the 21 seated listings, nine state a 3-piece set, three state a dupatta without a piece count, and the rest state two pieces or nothing, which is why every card here prints what the listing claims rather than assuming. We did not open a package or confirm what arrives.

Selling price: Rs. 506
What the listing calls it: an embellished straight kurta set with dupatta
Stated pieces: 2 stated pieces, about Rs. 253 a piece
Stated MRP and badge: Rs. 2,299, 78% off displayed
Stated MRP as a multiple of the price: 4.54x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: Dupatta stated
Read on: ajio.com search response, 3 October 2026, logged out, India

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Rs. 535 for a stated 3-piece set — about Rs. 178 a piece

Nyrika Women Embroidered 3-Piece Straight Kurta Set

An embroidered 3-piece straight kurta set at Rs. 535.

Why it earned its spot The cheapest stated 3-piece set on the page, per piece and outright.

Rs. 535Rs. 2,43378% off

Full specs & the long story

Rs. 535 for three stated pieces works out at about Rs. 178 a piece, the lowest per-piece figure among the nine seated listings that state a 3-piece set. At the other end, the Rs. 1,584 set works out at about Rs. 528 a piece - a 3x spread for the same stated piece count.

Per-piece is the only like-for-like measure this shelf offers, because AJIO publishes no ratings at all and the badges are formulaic. Its 4.55x stated multiple is within a hair of the 4.76x cluster and tells you nothing. Piece counts are the listings' own and we did not verify what any package contains.

Selling price: Rs. 535
What the listing calls it: an embroidered 3-piece straight kurta set
Stated pieces: 3 stated pieces, about Rs. 178.33 a piece
Stated MRP and badge: Rs. 2,433, 78% off displayed
Stated MRP as a multiple of the price: 4.55x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: Cheapest 3-piece
Read on: ajio.com search response, 3 October 2026, logged out, India

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Rs. 570 against a stated Rs. 2,998 — 5.26x, shared with two others

Acai Women Woven Straight Kurta Suit Set

A woven straight kurta suit set at Rs. 570.

Why it earned its spot The cheapest of three listings clustered at an identical 5.26-5.27x.

Rs. 570Rs. 2,99881% off

Full specs & the long story

A second cluster sits just above the 4.76x one: this listing at 5.26x, a Rs. 683 set at 5.27x and a Rs. 760 set at 5.26x. Three listings, three different selling prices, two brands, and stated multiples agreeing to two decimal places - with an 81% badge on each.

Two tight clusters at 4.76x and 5.26x, plus an exact 5.00x, account for nine of the 21 seated listings. That is not what a shelf of independently-set list prices looks like. At Rs. 570 this is the sixth-cheapest listing here and the price itself is perfectly ordinary. 'Woven' is the listing's own term.

Selling price: Rs. 570
What the listing calls it: a woven straight kurta suit set
Stated pieces: no piece count stated
Stated MRP and badge: Rs. 2,998, 81% off displayed
Stated MRP as a multiple of the price: 5.26x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: The 5.26x cluster
Read on: ajio.com search response, 3 October 2026, logged out, India

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Rs. 624 for a stated 3-piece set — about Rs. 208 a piece

MYRIE Women Floral Print 3-Piece Straight Kurta Set

A floral print 3-piece straight kurta set at Rs. 624.

Why it earned its spot Second-cheapest per stated piece, at a 4.16x multiple.

Rs. 624Rs. 2,59876% off

Full specs & the long story

Rs. 624 across three stated pieces is about Rs. 208 each, second only to the Rs. 535 set in this read. Against the Rs. 1,113 and Rs. 1,166 sets further down - also stated 3-piece, at about Rs. 371 and Rs. 389 a piece - this is roughly half the money for the same stated contents.

Its 4.16x stated multiple is the lowest of any third-party listing seated so far, which on this shelf makes it marginally the least formulaic - though still more than double the house brand's 1.96x. Floral print and 3-piece are the listing's own claims. No rating is published, here or anywhere on this shelf.

Selling price: Rs. 624
What the listing calls it: a floral print 3-piece straight kurta set
Stated pieces: 3 stated pieces, about Rs. 208 a piece
Stated MRP and badge: Rs. 2,598, 76% off displayed
Stated MRP as a multiple of the price: 4.16x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: Cheap per piece
Read on: ajio.com search response, 3 October 2026, logged out, India

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Chapter Three

Rs. 700 To Rs. 1,100: Same Badge, Twice The Money

The per-piece price roughly doubles across this band while the badge stays pinned near 79%. Two listings here state the shallowest third-party multiples in the read, and one states two pieces at a price where others state three.

Rs. 683 against a stated Rs. 3,596 — 5.27x

Nyrika Women Embroidered Straight Kurta Suit Set

An embroidered straight kurta suit set at Rs. 683.

Why it earned its spot The deepest stated multiple outside the cheapest listing, and the middle of the cluster.

Rs. 683Rs. 3,59681% off

Full specs & the long story

5.27x is the second-deepest stated multiple among the 21 seated listings, behind only the 9.11x on the Rs. 219 floor. It is also the middle member of the 5.26-5.27x cluster, alongside the Rs. 570 and Rs. 760 listings.

Two of those three are the same brand and one is not, which rules out the simplest explanation - that one seller applies one formula. The multiple travels across brands, which points at the shelf rather than the seller. At Rs. 683 the listing is mid-priced and states no piece count at all, so what arrives is not something this page can tell you.

Selling price: Rs. 683
What the listing calls it: an embroidered straight kurta suit set
Stated pieces: no piece count stated
Stated MRP and badge: Rs. 3,596, 81% off displayed
Stated MRP as a multiple of the price: 5.27x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: The 5.26x cluster
Read on: ajio.com search response, 3 October 2026, logged out, India

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Rs. 709 for a stated 2-piece set — 4.51x

SVARAA Women Embroidered 2-Piece Straight Kurta Set

An embroidered 2-piece straight kurta set at Rs. 709.

Why it earned its spot Two stated pieces at a price where other listings state three.

Rs. 709Rs. 3,19778% off

Full specs & the long story

Rs. 709 buys two stated pieces here, while Rs. 624 and Rs. 535 buy three each. That is the clearest single reason to read the piece count before the price on this shelf: this listing costs more and states less.

It is the first of six seated listings from this brand, which appears forty times across the full read - the most of any label. Its stated multiples across this page run 3.45x to 4.76x, a narrower band than the shelf as a whole but still nothing like the house brand's 1.96x. 'Embroidered' and '2-Piece' are the listing's own words.

Selling price: Rs. 709
What the listing calls it: an embroidered 2-piece straight kurta set
Stated pieces: 2 stated pieces, about Rs. 354.50 a piece
Stated MRP and badge: Rs. 3,197, 78% off displayed
Stated MRP as a multiple of the price: 4.51x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: Two pieces, three-piece money
Read on: ajio.com search response, 3 October 2026, logged out, India

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Rs. 760 against a stated Rs. 3,999 — 5.26x again

Nyrika Women Embroidered 3-Piece Straight Kurta Set

An embroidered 3-piece straight kurta set at Rs. 760.

Why it earned its spot The third member of the 5.26x cluster, and a different brand from the first.

Rs. 760Rs. 3,99981% off

Full specs & the long story

Rs. 3,999 divided by Rs. 760 is 5.26 - the same figure the Rs. 570 woven set states, from a different brand. With the Rs. 683 listing at 5.27x, that is three listings agreeing to two decimal places across two labels and a Rs. 190 price spread.

At about Rs. 253 per stated piece it sits in the middle of the 3-piece group, which runs Rs. 178 to Rs. 528 a piece. The 81% badge is the deepest shown by any listing between Rs. 500 and Rs. 1,000 on this page, and it is worth exactly as much as the 79% ones: nothing. No rating is published.

Selling price: Rs. 760
What the listing calls it: an embroidered 3-piece straight kurta set
Stated pieces: 3 stated pieces, about Rs. 253.33 a piece
Stated MRP and badge: Rs. 3,999, 81% off displayed
Stated MRP as a multiple of the price: 5.26x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: The 5.26x cluster
Read on: ajio.com search response, 3 October 2026, logged out, India

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Rs. 870 at 3.45x — the shallowest third-party multiple here

SVARAA Women Embroidered 3-Piece Straight Kurta Set

An embroidered 3-piece straight kurta set at Rs. 870.

Why it earned its spot The most credible stated MRP on the page outside the house brand.

Rs. 870Rs. 2,99971% off

Full specs & the long story

3.45x is the lowest stated multiple of any third-party listing in this read - still well above AVAASA's 1.96x, but outside both clusters and below the 4.76x and 5.26x groups that dominate this shelf.

It comes from the same brand as the Rs. 1,113, Rs. 1,166 and Rs. 1,081 listings further down, which state 4.76x, 4.76x and 4.35x. One label, four seated listings, stated multiples from 3.45x to 4.76x - so even within a single brand the figure moves, which is what you would expect if it were being generated rather than recorded. At about Rs. 290 a stated piece it is mid-table on the only measure this shelf supports.

Selling price: Rs. 870
What the listing calls it: an embroidered 3-piece straight kurta set
Stated pieces: 3 stated pieces, about Rs. 290 a piece
Stated MRP and badge: Rs. 2,999, 71% off displayed
Stated MRP as a multiple of the price: 3.45x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: Shallowest third-party MRP
Read on: ajio.com search response, 3 October 2026, logged out, India

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Rs. 969 A-line — 4.48x, and no piece count stated

SVARAA Women Paisley A-line Kurta Set

A paisley A-line kurta set at Rs. 969.

Why it earned its spot A different cut, at a price where piece counts stop being stated.

Rs. 969Rs. 4,34578% off

Full specs & the long story

This is one of two seated listings with a cut stated other than 'straight' - A-line here, Angrakha at Rs. 1,442 - which on a shelf this uniform is most of what distinguishes one listing from another, since no ratings exist and the badges are formulaic.

It states no piece count, so the per-piece comparison this page runs on cannot include it. At Rs. 969 it costs more than three stated 3-piece sets seated above it, and whether that buys more cloth or less is not something the listing says. Its 4.48x stated multiple is unremarkable for this shelf. 'Paisley' and 'A-line' are the listing's own terms.

Selling price: Rs. 969
What the listing calls it: a paisley A-line kurta set
Stated pieces: no piece count stated
Stated MRP and badge: Rs. 4,345, 78% off displayed
Stated MRP as a multiple of the price: 4.48x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: A-line cut
Read on: ajio.com search response, 3 October 2026, logged out, India

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Rs. 1,036 with a dupatta stated — 3.57x

Nyrika Women Embroidered Kurta Set with Dupatta

An embroidered kurta set with dupatta at Rs. 1,036.

Why it earned its spot The second-shallowest third-party multiple, on a set that states its dupatta.

Rs. 1,036Rs. 3,69972% off

Full specs & the long story

A 3.57x stated multiple is the second-lowest among the third-party listings here, behind the Rs. 870 set's 3.45x - both from the two brands that between them account for most of this read.

It states a dupatta but no piece count, which on this shelf usually implies three pieces without committing to it. At Rs. 1,036 it costs twice the Rs. 506 set that also states a dupatta, with nothing published - no rating, no fabric weight, no measurement - to explain the gap. That is the structural problem with this shelf and the reason this page stops at describing what is printed.

Selling price: Rs. 1,036
What the listing calls it: an embroidered kurta set with dupatta
Stated pieces: 2 stated pieces, about Rs. 518 a piece
Stated MRP and badge: Rs. 3,699, 72% off displayed
Stated MRP as a multiple of the price: 3.57x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: Dupatta stated
Read on: ajio.com search response, 3 October 2026, logged out, India

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Rs. 1,081 for a stated 3-piece set — about Rs. 360 a piece

SVARAA Women Embroidered 3-Piece Straight Kurta Set

An embroidered 3-piece straight kurta set at Rs. 1,081.

Why it earned its spot Twice the per-piece price of the cheapest 3-piece set here.

Rs. 1,081Rs. 4,69977% off

Full specs & the long story

Rs. 1,081 across three stated pieces is about Rs. 360 each - roughly double the Rs. 178 a piece the cheapest 3-piece set on this page works out at. Same stated piece count, twice the money, and nothing published that would distinguish them.

Its 4.35x stated multiple sits just below the 4.76x cluster that four of the next five listings share. This is the point on the shelf where the per-piece figure starts climbing fast while the badge stays pinned near 79% - which is precisely why the badge is useless here and the division is not. Piece counts are the listing's own.

Selling price: Rs. 1,081
What the listing calls it: an embroidered 3-piece straight kurta set
Stated pieces: 3 stated pieces, about Rs. 360.33 a piece
Stated MRP and badge: Rs. 4,699, 77% off displayed
Stated MRP as a multiple of the price: 4.35x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: Dearer per piece
Read on: ajio.com search response, 3 October 2026, logged out, India

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Chapter Four

Above Rs. 1,100, Where The Multiple Finally Falls

The dearest sets on this shelf state the shallowest multiples - the exact inverse of the cheap end - and three of the five 4.76x listings sit here. At the top, Rs. 1,584 buys about Rs. 528 a stated piece against Rs. 178 at the bottom.

Rs. 1,113 against a stated Rs. 5,300 — 4.76x, like the Rs. 419 set

SVARAA Women Embroidered 3-Piece Straight Kurta Set

An embroidered 3-piece straight kurta set at Rs. 1,113.

Why it earned its spot States the identical multiple as a set costing a third as much.

Rs. 1,113Rs. 5,30079% off

Full specs & the long story

Rs. 5,300 divided by Rs. 1,113 is 4.76 - the same figure as the Rs. 419 set at the top of this page, which costs 37% as much. Two listings, two brands, a 2.7x price gap, and an identical stated multiple to two decimals.

If the MRP field recorded a real list price, two unrelated garments at very different prices agreeing to that precision would be a coincidence worth noting. Four more listings on this page land on the same 4.76x. At about Rs. 371 per stated piece this sits in the dearer half of the 3-piece group. No rating is published, as nowhere on this shelf is.

Selling price: Rs. 1,113
What the listing calls it: an embroidered 3-piece straight kurta set
Stated pieces: 3 stated pieces, about Rs. 371 a piece
Stated MRP and badge: Rs. 5,300, 79% off displayed
Stated MRP as a multiple of the price: 4.76x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: The 4.76x cluster
Read on: ajio.com search response, 3 October 2026, logged out, India

Buy on AJIO

Rs. 1,166 against a stated Rs. 5,550 — 4.76x

SVARAA Women Embroidered 3-Piece Straight Kurta Set

An embroidered 3-piece straight kurta set at Rs. 1,166.

Why it earned its spot The third of five listings on the same stated multiple.

Rs. 1,166Rs. 5,55079% off

Full specs & the long story

The third 4.76x listing on this page, at Rs. 1,166 against a stated Rs. 5,550. It is the same brand as the Rs. 1,113 set immediately above it, which states Rs. 5,300 - so the stated MRP moved by exactly the same proportion as the price did.

That is the mechanism in plain sight. Where two listings from one brand differ in price by 4.8%, their stated MRPs differ by 4.7% - the ratio is held and the list price follows the selling price rather than the other way round. At about Rs. 389 per stated piece it is the second-dearest 3-piece set seated here.

Selling price: Rs. 1,166
What the listing calls it: an embroidered 3-piece straight kurta set
Stated pieces: 3 stated pieces, about Rs. 388.67 a piece
Stated MRP and badge: Rs. 5,550, 79% off displayed
Stated MRP as a multiple of the price: 4.76x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: The 4.76x cluster
Read on: ajio.com search response, 3 October 2026, logged out, India

Buy on AJIO

Rs. 1,218 against a stated Rs. 5,800 — 4.76x, with a dupatta stated

Nyrika Women Embroidered Straight Kurta Set with Dupatta

An embroidered straight kurta set with dupatta at Rs. 1,218.

Why it earned its spot The fourth 4.76x listing, from the brand that appears most often in this read.

Rs. 1,218Rs. 5,80079% off

Full specs & the long story

The fourth listing on this page stating 4.76x, at Rs. 1,218 against Rs. 5,800. This brand appears twenty-five times across the full 158-listing read, second only to the forty from the label at Rs. 709.

It states a dupatta but no piece count. At Rs. 1,218 it is the fourth-dearest listing seated here, and the 79% badge it displays is identical to the one on a Rs. 419 set - which is the single most useful thing to know before shopping this shelf by discount. Nothing here alleges anything improper; setting an MRP is the seller's choice and the figures are simply reported.

Selling price: Rs. 1,218
What the listing calls it: an embroidered straight kurta set with dupatta
Stated pieces: 2 stated pieces, about Rs. 609 a piece
Stated MRP and badge: Rs. 5,800, 79% off displayed
Stated MRP as a multiple of the price: 4.76x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: The 4.76x cluster
Read on: ajio.com search response, 3 October 2026, logged out, India

Buy on AJIO

Rs. 1,442 Angrakha — 4.54x, second-dearest here

Revangi Women Ethnic Motif Print Angrakha Kurta Suit Set

An ethnic motif print Angrakha kurta suit set at Rs. 1,442.

Why it earned its spot A distinct cut near the top of the shelf, with no piece count stated.

Rs. 1,442Rs. 6,55378% off

Full specs & the long story

Angrakha is a wrap-front cut and the only one in this read, which on a shelf of near-identical straight kurta sets is the main thing separating this listing from the rest. At Rs. 1,442 it is the second-dearest item on the page.

It states no piece count, so it sits outside the per-piece comparison. Its 4.54x stated multiple is yet another figure inside the dense 4.5-4.8x band that most of this shelf occupies. As with all 158 listings in this read, no rating and no rating count is published, so there is no customer evidence to weigh against the price.

Selling price: Rs. 1,442
What the listing calls it: an ethnic motif print Angrakha kurta suit set
Stated pieces: no piece count stated
Stated MRP and badge: Rs. 6,553, 78% off displayed
Stated MRP as a multiple of the price: 4.54x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: Angrakha cut
Read on: ajio.com search response, 3 October 2026, logged out, India

Buy on AJIO

Rs. 1,584 — the dearest set here, at 2.78x

Nyrika Women Embellished 3-Piece Straight Kurta Set

An embellished 3-piece straight kurta set at Rs. 1,584.

Why it earned its spot The top of the shelf, and the shallowest multiple outside the house brand.

Rs. 1,584Rs. 4,39964% off

Full specs & the long story

Rs. 1,584 is the highest price in this read - 7.2 times the Rs. 219 at the floor - and it states the shallowest multiple of any third-party listing here at 2.78x. The pattern holds to the last card: the cheapest listing on this page states 9.11x and the dearest states 2.78x.

At about Rs. 528 per stated piece it is the most expensive 3-piece set on the page, three times the Rs. 178 a piece at the cheap end. Whether that buys better cloth is not something this shelf publishes any evidence about - no ratings, no fabric weights, no measurements. We did not buy, open or wear anything; 'embellished' and '3-Piece' are the listing's own words.

Selling price: Rs. 1,584
What the listing calls it: an embellished 3-piece straight kurta set
Stated pieces: 3 stated pieces, about Rs. 528 a piece
Stated MRP and badge: Rs. 4,399, 64% off displayed
Stated MRP as a multiple of the price: 2.78x
Evidence published on the listing: AJIO publishes no rating or rating count
Fabric, cut and piece-count claims: the listing's own, not verified by us
Buying logic: Dearest, shallow multiple
Read on: ajio.com search response, 3 October 2026, logged out, India

Buy on AJIO

“Rs. 419 against a stated Rs. 1,996. Rs. 1,284 against a stated Rs. 6,116. Four brands, a 3.1x price gap, and the identical 4.76x multiple.” Zoutons Editorial Team

Four rules for buying a kurta set on this shelf

First: do not shop this shelf by discount. The badge is near-constant by construction - 78% and 79% are the two most common values across all 158 listings, and five seated listings from four brands state the identical 4.76x multiple - so sorting by discount sorts by almost nothing. Second: read the piece count before the price. It is stated inconsistently, and in this read a Rs. 709 listing states two pieces while a Rs. 624 one states three. Where the count is given, divide by it: identical stated 3-piece sets here run from about Rs. 178 to about Rs. 528 a piece. Third: note that the deepest badges sit on the cheapest items, not the best deals - the Rs. 219 set states 9.11x and the Rs. 1,584 set states 2.78x, which is arithmetic, not generosity. Fourth: accept that there is no customer evidence here. AJIO publishes no star averages and no rating counts on any of the 158 listings we read, so unlike every other marketplace there is nothing to weigh a price against. Fabric and cut words are the listings' own and we verified none of them.

How our picks compare

Product	Sale price	MRP	Discount
Rs. 419, 4.76x MRP	Rs. 419	Rs. 1,996	79%
Rs. 1,284, 4.76x MRP	Rs. 1,284	Rs. 6,116	79%
Rs. 662, house brand 1.96x	Rs. 662	Rs. 1,299	49%
Rs. 219, cheapest	Rs. 219	Rs. 1,995	89%
Rs. 460, 5.00x MRP	Rs. 460	Rs. 2,298	80%
Rs. 506 with dupatta	Rs. 506	Rs. 2,299	78%
Rs. 535, 3-piece	Rs. 535	Rs. 2,433	78%
Rs. 570, 5.26x MRP	Rs. 570	Rs. 2,998	81%
Rs. 624, 3-piece	Rs. 624	Rs. 2,598	76%
Rs. 683, 5.27x MRP	Rs. 683	Rs. 3,596	81%
Rs. 709, 2-piece	Rs. 709	Rs. 3,197	78%
Rs. 760, 5.26x MRP	Rs. 760	Rs. 3,999	81%
Rs. 870, 3.45x MRP	Rs. 870	Rs. 2,999	71%
Rs. 969 A-line	Rs. 969	Rs. 4,345	78%
Rs. 1,036 with dupatta	Rs. 1,036	Rs. 3,699	72%
Rs. 1,081, 3-piece	Rs. 1,081	Rs. 4,699	77%
Rs. 1,113, 4.76x MRP	Rs. 1,113	Rs. 5,300	79%
Rs. 1,166, 4.76x MRP	Rs. 1,166	Rs. 5,550	79%
Rs. 1,218, 4.76x MRP	Rs. 1,218	Rs. 5,800	79%
Rs. 1,442 Angrakha	Rs. 1,442	Rs. 6,553	78%
Rs. 1,584, dearest	Rs. 1,584	Rs. 4,399	64%

What we skipped — and why

What we skipped, and why: the two queries returned 158 listings and 21 are seated. One further listing was selected and then dropped because its listing image failed our minimum file-size check, which is why this page seats 21 rather than 22. The largest deliberate cut is the band of near-identical embroidered straight sets between Rs. 700 and Rs. 1,200 from the two brands that between them account for 65 of the 158 listings - their price, stated multiple and stated piece count all sit inside ranges cards 09 through 19 already cover. All five 4.76x listings and all three 5.26x listings are seated deliberately, because the clusters are the finding, and the house-brand listing is seated as the contrast case. No card was chosen for the size of its badge, which on this shelf would have been meaningless.

What we look for

Every price read from AJIO's own search API

Each selling price, stated MRP and discount badge on this page was read on 3 October 2026 from ajio.com's own search response for 'kurta set women' and 'ethnic kurta set', logged out, in India, with nothing purchased. 158 listings were returned, of which 21 are seated.

Stated MRP is published as a multiple on every card

For every listing we divide the stated maximum retail price by the selling price and print the result. The figures cluster unusually tightly: five seated listings from four different brands state exactly 4.76x across a 3.1x price range, three more state 5.26-5.27x, and one states exactly 5.00x. Across the full 158-listing read, 78% and 79% are the two most common badge values. A stated MRP that tracks the selling price this precisely is a formula applied to a price, not an independently recorded list price, and no badge on this page is treated as a discount.

AJIO publishes no ratings, and this page does not fill the gap

Not one of the 158 listings in this read carries a star average or a rating count. That is AJIO's own choice of what to publish and not a scraper defect - every other marketplace we read publishes both. It means there is no customer evidence on this shelf to weigh against a price, which is why this page leans entirely on arithmetic the listings themselves supply and makes no quality claims at all.

Sets are compared per stated piece where the count is given

Piece counts are stated inconsistently here - nine seated listings say '3-Piece', three say 'with Dupatta' without a count, and the rest say two pieces or nothing - so two listings at the same price can be different objects. Where a count is stated we divide by it and print the per-piece figure, which runs from about Rs. 178 to about Rs. 528 for the same stated three pieces. Listings with no stated count are given no per-piece figure.

No claim is made about fabric, fit or what arrives in the package

'Embroidered', 'embellished', 'woven', 'micro print', 'paisley', 'straight', 'A-line', 'Angrakha', '2-Piece', '3-Piece' and 'with Dupatta' are the listings' own printed text, reproduced as printed. We did not buy, unwrap, wear, measure or wash any item, and nothing on this page is a statement about fabric quality, fibre content, sizing, fit, colour fastness or what any package actually contains.

FAQs

What is the cheapest kurta set on AJIO?

In this read of 158 listings on 3 October 2026, the cheapest was a micro print kurta set at Rs. 219, followed by a stated 2-piece set at Rs. 419. The cheapest listing stating three pieces was Rs. 535, which works out at about Rs. 178 a piece. Search results are ranked and change continuously, so this describes what these two queries returned on that date rather than AJIO's full catalogue.

Are AJIO's 79% off kurta set deals real?

The badge is real arithmetic, but it is arithmetic over a number the seller chose. Five listings in this read, from four different brands and spanning a 3.1x price range, state a maximum retail price of exactly 4.76 times their selling price - which produces 79% every time. Three more land on 5.26x and one on exactly 5.00x, and 78-79% are the two most common badge values across all 158 listings. A list price that tracks the selling price that precisely is a formula, so the badge tells you very little about whether a given set is good value. This describes published fields and alleges no wrongdoing by AJIO or any brand.

Why does AJIO not show ratings?

We cannot tell you why - only that it does not. Not one of the 158 listings in this read published a star average or a rating count, and that is AJIO's own choice about what to display rather than a gap in our reading. It is unusual: Myntra, Flipkart and Amazon all publish both. The practical consequence is that on this shelf there is no customer evidence to weigh against a price, so the per-piece figures above are the most solid comparison available.

How many pieces should a kurta set have?

That depends what you want, and this shelf states it inconsistently - which is the problem. In this read nine seated listings state '3-Piece' (usually kurta, bottoms and dupatta), three state 'with Dupatta' without a count, and the rest state two pieces or nothing at all. Two listings at a similar price can therefore be quite different objects: here a Rs. 709 listing states two pieces while a Rs. 624 one states three. Always read the count before the price. We did not open any package to confirm what arrives.

Is there an AJIO sale running right now?

As of 3 October 2026, no named AJIO event was live. We checked ajio.com that morning - the homepage resolves to its sale section - and found no All Stars Sale branding and no dated festive campaign, only the permanent sale rails and a 'Color Edit' campaign at minimum 50% off. Diwali falls on 8 November 2026, and Flipkart has officially dated Big Billion Days to 8-9 October, so the festive window is ahead rather than behind. Given how formulaic the badges on this shelf are, the per-piece prices above are a better baseline than any sale percentage.

More AJIO coverage on Zoutons

How Zoutons picks deals Zoutons may earn a commission when you buy through links on this page. Every selling price, stated MRP and discount badge here was read on 3 October 2026 from ajio.com's own search response for 'kurta set women' and 'ethnic kurta set', logged out, in India, with nothing purchased; 158 listings were returned, of which 21 are seated. Every count, median, range and multiple on this page describes those 158 listings on that date rather than AJIO's full catalogue, and an item sold there that did not appear in these results does not appear here; search results are ranked, partly personalised and change continuously, so a different reader will not see the same set. AJIO published no star average and no rating count on any listing in this read; that is a description of what the site displays and not a criticism of it, and this page makes no quality judgement to fill the gap. An MRP is the figure the listing displays and we have not verified that any item here was ever sold at it, so every percentage and multiple on this page is arithmetic over two numbers a seller chose rather than a measured saving; the observation that five seated listings from four brands state a multiple of exactly 4.76x, that three state 5.26-5.27x and one exactly 5.00x, and that 78% and 79% are the most common badge values in the read, is a description of published fields and is not an allegation of mispricing, misleading advertising, unfair trade practice or any breach of the Legal Metrology Act, the Consumer Protection Act, the Packaged Commodities Rules or any other law, rule or platform policy by AJIO, Reliance Retail Limited or by SVARAA, Nyrika, AVAASA, TEXSTILE, Kiana House Of Fashion, MYRIE, Acai, Popmantra, VASTRYN, Revangi or any other brand or seller named or unnamed, and no wrongdoing is alleged or implied. Piece counts are the listings' own stated figures and every per-piece price on this page is the selling price divided by that stated count; listings stating no count are given no per-piece figure, and we did not open a package to confirm what any set contains. 'Embroidered', 'embellished', 'woven', 'micro print', 'paisley', 'straight', 'A-line', 'Angrakha', '2-Piece', '3-Piece' and 'with Dupatta' are the listings' own printed text, reproduced as printed and not verified by us - nothing here is a statement about fabric quality, fibre content, sizing, fit, colour fastness, durability or fitness for any purpose. We did not buy, unwrap, wear, measure or wash any item on this page. Product photographs are the listings' own images as published on ajio.com and may be styled or retouched. Prices change without notice and can differ at checkout after coupons, bank offers or delivery charges; the price shown at your checkout prevails over anything here.