AJIO Jacket Price November 2026: 128 of 213 Under Rs. 1,500

Two hundred and thirteen adult puffer, bomber and denim jackets, read from AJIO’s own search on 11 November 2026, run from Rs. 330 to Rs. 9,349 with a median of Rs. 1,224. One hundred and twenty-eight of them — three in five — cost under Rs. 1,500, and 69 cost under Rs. 1,000.

The discount badges tell a different story from the prices. They run from 5% to 89% with a median of 60%, and 95 of the 213 are badged above 60%. But the badge is not a markdown decision taken item by item: on this shelf it is set at house level, and its size tracks how likely you are to have heard of the brand.

One thing is missing from this page because it is missing from the source: AJIO’s search returns no star average and no rating count for any of the 213 listings. There is no customer-feedback data here to read, so this is a price comparison and nothing more.

Group the 213 by brand and some of them do not vary the badge at all. Every one of The Indian Garage Co’s twelve listings is badged at exactly 76%. All six of Ketch’s are at exactly 85%. All six of LEIA’s at exactly 65%. Five of RED TAPE’s eight at exactly 86%.

A single badge repeated across every item in a range is a pricing policy, not a sale. Ketch’s six jackets sell between Rs. 435 and Rs. 487 against stated MRPs of Rs. 2,899 to Rs. 3,249, and the 85% is constant because both numbers move together. The same is true of The Indian Garage Co’s 76% across a price range of Rs. 768 to Rs. 1,344.

Nothing improper follows from that. A brand is entitled to set a reference price for each of its products and to set them in a consistent ratio to its selling prices, and naming an MRP above the selling price is ordinary and lawful. No wrongdoing by AJIO or by any brand named here is alleged or implied. The only practical conclusion is a narrow one: where a house badges its whole range identically, the badge cannot distinguish one of its jackets from another, so it is useless as a shopping signal within that brand.

Fort Collins is the biggest presence on the shelf with 41 of the 213 listings, and it does vary — 40% to 65%, median 60% — across a price range of Rs. 665 to Rs. 1,770.

Sort the shelf by badge and the brands most people would recognise sit at the bottom of it. GAP’s puffer is badged 10%, Tommy Hilfiger’s 15%, Marks & Spencer’s 20%. Decathlon runs at a median of 32%, WROGN 36%, U.S. Polo Assn. 43%. At the other end, KOTTY, POSHAX and Ketch are badged 89%, 88% and 85%.

The last column is the one that matters. GAP’s stated MRP is 1.11 times what it charges. KOTTY’s is 9.09 times. Both are lawful and ordinary, but they are not the same kind of number — one is a list price a few per cent above the till price, the other is a reference figure nine times it.

This is not an argument for buying the expensive jacket. A Rs. 330 KOTTY bomber is a Rs. 330 bomber whatever its stated MRP says, and it may be exactly the right thing to buy. The point is only that the 89% cannot be used to compare it with the Tommy Hilfiger at 15%, because the two percentages are measured from reference prices that behave completely differently. Compare the prices, which are real, and ignore the badges, which are not comparable across brands.

Thirty-nine of the 213 state an MRP at four times the selling price or more, eighteen at five times or more and ten at seven times or more. The highest is a KOTTY bomber jacket at Rs. 330 against a stated MRP of Rs. 2,999.

Again, nothing here alleges that any stated MRP is false or that anyone has broken a rule. A maximum retail price is a ceiling the seller sets and is permitted to set well above what it actually charges. What the multiples do show is that a badge of 85% and a badge of 15% on this one shelf are not measuring the same thing, and averaging them or ranking by them produces nonsense.

Twelve listings state exactly Rs. 2,999, eleven state Rs. 3,999 and eleven Rs. 3,499. Fifty-six of the 213 sit on just six round reference prices, which is a further sign that these are set as pricing tiers rather than derived individually per garment.

Denim jackets are the cheapest of the three at a median of Rs. 1,068 and the most heavily badged at a median of 64%. Bombers are the dearest at a median of Rs. 1,300 and the least badged at 55%. Puffers sit between them on both counts.

The puffer category holds both extremes of the shelf — the Rs. 9,349 Tommy Hilfiger at the top and a Rs. 390 KOTTY at the bottom — which is a 24-fold range inside a single category name. Nothing on a listing tile explains that gap: fill weight, fill material, warmth rating, shell fabric and construction are not published in search results, and nothing on this page was worn, handled or tested. A Rs. 390 puffer and a Rs. 9,349 one are not shown here to be comparable garments, and no claim either way is made.