Ajio End of Season Sale 2026: Best Brands & Categories to Shop
The Ajio End of Season Sale is the platform's biggest fashion event, and the 2026 edition runs discounts as deep as 90 percent off across thousands of brands. With so much on offer, the trick is knowing where the real value sits, which brands are genuinely discounted and which categories deliver the best deals before the best sizes sell out.
This guide breaks down the standout brands and categories worth prioritising in the sale, what to grab for the monsoon, and the simplest ways to save even more on top of the End of Season Sale prices.
Ajio End of Season Sale at a Glance
| Detail | Information |
|---|---|
| Discount | Up to 90% off |
| Categories | Men, women, kids: clothing, footwear, accessories |
| Brands | Sportswear, high-street labels, Ajio own brands |
| Typical duration | Around 10 days |
| Best for | Summer-to-monsoon wardrobe refresh |
Best Brands to Shop in the Sale
Sportswear sees some of the deepest cuts, with sneakers, tees and track sets from Puma, Adidas and Skechers heavily discounted. These are the picks to prioritise for monsoon-friendly footwear with good grip.
Sportswear: Puma, Adidas, Skechers
Everyday wardrobe staples from denim and high-street labels drop to attractive prices, a great window to restock jeans, shirts and casual basics.
Denim and High-Street: Levis, US Polo, Roadster
Ajio's in-house brands offer the steepest absolute discounts, often pushing trendy pieces well under Rs. 999, ideal for low-cost wardrobe additions.
Ajio Own Labels
Best Categories to Prioritise
- Footwear: Branded sneakers and sandals at up to 70 percent off, prioritise water-friendly styles for the monsoon.
- Everyday fashion: T-shirts, shirts, dresses and co-ords under Rs. 999.
- Accessories: Bags, watches and sunglasses at the steepest percentage discounts.
- Monsoon-smart picks: Quick-dry co-ords, light layers and windcheaters.
How to Save More on Ajio
- Stack a bank offer: Apply an eligible card discount on top of the sale price.
- Shop early: Bestselling sizes and styles sell out in the first few days.
- Use the bag to track stock: Add items early so you can check out the moment you decide.
- Check coupons first: Visit zoutons.com/ajio-coupons before you pay.
