Ninety percent off buys a Rs. 200 blazer. Five percent off buys a Rs. 7,124 one. Across 81 listings the badge and the price move in opposite directions.
A discount badge is supposed to tell you how much you are saving. On AJIO's blazer shelf on 12 October 2026 it mostly told you how cheap the jacket was. The deepest badge in the read, 90%, sits on a blazer costing Rs. 200. The shallowest, 5%, sits on one costing Rs. 7,124. Between them the ladder climbs almost without a break. We read 219 rows, 81 of them blazers, and seated 24 in badge order. AJIO publishes no customer ratings on any listing, so the price is the only number on a tile that means what it says.
Every price below was pulled from AJIO on October 12, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.
The four deepest badges on this shelf are the four cheapest blazers, and three of them state the identical Rs. 1,999.
Rs. 200, stated Rs. 1,999, badged 90%, 9.99x, no rating published
Why it earned its spot it is the top of the badge ladder and the bottom of the price ladder at the same time, which is where this page starts.
Rs. 260, stated Rs. 1,999, badged 87%, 7.69x, no rating published
Why it earned its spot KOTTY states the identical list price on every blazer it has here, so the badge moves only because the selling price does.
Rs. 300, stated Rs. 1,999, badged 85%, 6.66x, no rating published
Why it earned its spot it closes the KOTTY group and sets the floor the rest of the page climbs away from.
Rs. 779, stated Rs. 4,999, badged 84%, 6.42x, no rating published
Why it earned its spot it states Rs. 4,999 — more than ARROW's formal blazer claims — while selling for Rs. 779.
Two blazers here carry the identical 75% badge and differ by Rs. 456.
Rs. 1,380, stated Rs. 5,999, badged 77%, 4.35x, no rating published
Why it earned its spot it is where the badge is still deep but the money has started to climb.
Rs. 812, stated Rs. 3,249, badged 75%, 4.00x, no rating published
Why it earned its spot The Indian Garage Co has 22 listings in the full pull, the largest single-brand presence, and holds a near-constant 75% across its blazers.
Rs. 356, stated Rs. 1,425, badged 75%, 4.00x, no rating published
Why it earned its spot two blazers on this page carry the identical 75% badge and differ by Rs. 456 in money, which is the whole argument of the page in one pair.
Rs. 358, stated Rs. 1,325, badged 73%, 3.70x, no rating published
Why it earned its spot it is the second-cheapest blazer seated and carries a shallower badge than four listings that cost more than four times as much.
One badge, a price range of three and a half to one. Thirty-four rows in the full read share this number.
Rs. 1,290, stated Rs. 4,299, badged 70%, 3.33x, no rating published
Why it earned its spot it opens a block of five listings that share one badge across a price range of more than three to one.
Rs. 750, stated Rs. 2,499, badged 70%, 3.33x, no rating published
Why it earned its spot it sits in the middle of the five-listing 70% block and costs less than a third of the dearest member.
Rs. 690, stated Rs. 2,299, badged 70%, 3.33x, no rating published
Why it earned its spot Rs. 690 is less than a third of what the dearest 70%-badged blazer here costs, on the identical advertised discount.
Rs. 1,896, stated Rs. 6,320, badged 70%, 3.33x, no rating published
Why it earned its spot it shows a recognisable menswear label landing on the same badge as a Rs. 690 listing.
Rs. 2,400, stated Rs. 7,999, badged 70%, 3.33x, no rating published
Why it earned its spot it closes the 70% block at Rs. 2,400, which is 3.5 times the cheapest listing carrying the identical badge.
Where the recognisable labels sit — and where ARROW and ALLEN SOLLY each appear for the first of two times.
Rs. 2,150, stated Rs. 6,720, badged 68%, 3.13x, no rating published
Why it earned its spot the badge has fallen two points from the block above and the price has risen again, which is the pattern from here to the end of the page.
Rs. 1,980, stated Rs. 5,999, badged 67%, 3.03x, no rating published
Why it earned its spot it is the first listing on the page from a brand with its own global pricing, and the badge is already two-thirds of the way down from 90%.
Rs. 2,097, stated Rs. 5,990, badged 65%, 2.86x, no rating published
Why it earned its spot it is a useful midpoint: the badge is almost exactly the median of the seated ladder and so is the price.
Rs. 2,949, stated Rs. 7,373, badged 60%, 2.50x, no rating published
Why it earned its spot ARROW sells one blazer here at 60% and another at 5%, which rules out the idea that the badge is simply a brand's house style.
Rs. 2,106, stated Rs. 5,266, badged 60%, 2.50x, no rating published
Why it earned its spot ALLEN SOLLY repeats the ARROW pattern: two blazers on one shelf, 49 percentage points apart.
Rs. 1,812, stated Rs. 4,529, badged 60%, 2.50x, no rating published
Why it earned its spot three seated listings share 60% and span Rs. 1,812 to Rs. 2,949, which is a narrower spread than the 70% block but still substantial.
Rs. 3,708, stated Rs. 8,427, badged 56%, 2.27x, no rating published
Why it earned its spot the claim has now fallen to 2.27x and the price is the third highest on the page, which is the clean inverse of where the page began.
Stated list prices of 1.82x, 1.35x, 1.12x and 1.05x — and the most expensive blazer in the read wearing the shallowest badge on the page.
Rs. 4,399, stated Rs. 7,999, badged 45%, 1.82x, no rating published
Why it earned its spot it is the dearest listing seated that still advertises a substantial discount.
Rs. 2,959, stated Rs. 3,999, badged 26%, 1.35x, no rating published
Why it earned its spot its stated list price is the smallest multiple seated bar two, which is what produces the shallow badge rather than anything about the garment.
Rs. 4,004, stated Rs. 4,499, badged 11%, 1.12x, no rating published
Why it earned its spot it is the same brand as the 60% blazer seated above, at nearly twice the price and a fraction of the badge.
Rs. 7,124, stated Rs. 7,499, badged 5%, 1.05x, no rating published
Why it earned its spot it is the bottom of the badge ladder and the top of the price ladder — the exact mirror of the card this page opened with.
First, read the rupee figure before the percentage. On this shelf they point in opposite directions: the 90% blazer costs Rs. 200 and the 5% blazer costs Rs. 7,124, and sorting by discount puts them at opposite ends of a list they arguably belong at the same end of. Second, divide the stated MRP by the price. Ten times, 6.42x and 4.00x all appear here; so do 1.35x, 1.12x and 1.05x. A round multiple is worth noticing. Third, check whether a brand states one list price across several products. KOTTY's four blazers all state Rs. 1,999 while selling at Rs. 200 to Rs. 300, so the badge differences between them come entirely from the selling price. Fourth, remember there is no rating to fall back on. AJIO publishes no star average and no review count on any of the 219 rows we read, so unlike a Myntra or Flipkart tile there is no customer evidence to set against the percentage. This is a price page: nothing was bought, worn or measured, and no blazer here is assessed for fabric, cut, lining, fit or durability.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| KOTTY Rs. 200, badged 90%, 10.00x | Rs. 200 | Rs. 1,999 | 90% |
| KOTTY Rs. 260, badged 87% | Rs. 260 | Rs. 1,999 | 87% |
| KOTTY Rs. 300, badged 85% | Rs. 300 | Rs. 1,999 | 85% |
| VASTRAMAY Rs. 779, badged 84% | Rs. 779 | Rs. 4,999 | 84% |
| MANQ Rs. 1,380, badged 77% | Rs. 1,380 | Rs. 5,999 | 77% |
| The Indian Garage Co Rs. 812, 75% | Rs. 812 | Rs. 3,249 | 75% |
| RONEERI Rs. 356, badged 75% | Rs. 356 | Rs. 1,425 | 75% |
| Buda Jeans Co Rs. 358, badged 73% | Rs. 358 | Rs. 1,325 | 73% |
| NETPLAY Rs. 1,290, badged 70% | Rs. 1,290 | Rs. 4,299 | 70% |
| COTTINFAB Rs. 750, badged 70% | Rs. 750 | Rs. 2,499 | 70% |
| FIG Rs. 690, badged 70% | Rs. 690 | Rs. 2,299 | 70% |
| JOHN PLAYERS Rs. 1,896, badged 70% | Rs. 1,896 | Rs. 6,320 | 70% |
| JOHN PLAYERS Rs. 2,400, badged 70% | Rs. 2,400 | Rs. 7,999 | 70% |
| SHOWOFF Rs. 2,150, badged 68% | Rs. 2,150 | Rs. 6,720 | 68% |
| Jack & Jones Rs. 1,980, badged 67% | Rs. 1,980 | Rs. 5,999 | 67% |
| Kazo Rs. 2,097, badged 65% | Rs. 2,097 | Rs. 5,990 | 65% |
| ARROW Rs. 2,949, badged 60% | Rs. 2,949 | Rs. 7,373 | 60% |
| ALLEN SOLLY Rs. 2,106, badged 60% | Rs. 2,106 | Rs. 5,266 | 60% |
| VAN HEUSEN Rs. 1,812, badged 60% | Rs. 1,812 | Rs. 4,529 | 60% |
| LOUIS PHILIPPE Rs. 3,708, badged 56% | Rs. 3,708 | Rs. 8,427 | 56% |
| Marks & Spencer Rs. 4,399, badged 45% | Rs. 4,399 | Rs. 7,999 | 45% |
| PETER ENGLAND Rs. 2,959, badged 26% | Rs. 2,959 | Rs. 3,999 | 26% |
| ALLEN SOLLY Rs. 4,004, badged 11% | Rs. 4,004 | Rs. 4,499 | 11% |
| ARROW Rs. 7,124, badged 5% | Rs. 7,124 | Rs. 7,499 | 5% |
Each selling price, stated MRP and discount badge here came from the search response ajio.com itself serves, read on 12 October 2026, logged out, in India, with nothing purchased. 219 rows came back across three queries; 81 of them are blazers and 24 of those are seated. Every count, median and range on this page is computed over the 81, not over the 24.
The same pull returned puffer jackets, track jackets and sweatshirts. None of them appears here and none is counted in any figure on this page, because a median across mixed garment types would mean nothing. A sweatshirt at Rs. 100 would have dragged the floor of this shelf down by half and told you nothing about blazers.
The 24 seated blazers were chosen to cover the full range of advertised discount from 90% down to 5%, in order, rather than to assemble a list of the cheapest or the deepest-badged. That is the only way the relationship between badge and price is visible at all.
The KOTTY count is all four of its blazers, counted mechanically. ARROW has eight, ALLEN SOLLY six, COTTINFAB eight, The Indian Garage Co twenty-two across the whole pull. Where a card says a brand appears at two badges or holds one badge throughout, the claim covers that brand's whole presence here.
Zero of the 219 rows in this read carry a star average or a review count. That is AJIO's own choice about what to publish, not a gap in our read, and it means there is no customer evidence on this shelf to weigh against the badge. We do not substitute an editorial score of our own.
Because the percentage is computed from each listing's own stated MRP, and different brands state very different list prices. A KOTTY blazer selling at Rs. 200 states Rs. 1,999 — exactly ten times — which renders as 90%. An ARROW blazer selling at Rs. 7,124 states Rs. 7,499, which is 1.05x and renders as 5%. The badge describes the gap between two numbers a listing publishes. It does not describe how much money you save relative to anything else on the shelf.
Of the 81 blazers read on 12 October 2026, the floor is Rs. 200 — a KOTTY women's loose-fit front-open blazer badged 90% against a stated Rs. 1,999. Three more sit under Rs. 400: KOTTY again at Rs. 260 and Rs. 300, and a RONEERI front-open blazer at Rs. 356. Prices across the full read run Rs. 200 to Rs. 7,124. AJIO publishes no customer ratings on any of them, so the rupee figure is the only evidence on the tile. Prices change without notice.
On this shelf the two move in opposite directions almost the whole way. Sorted by badge, the ladder runs 90% at Rs. 200, 75% at Rs. 356, 70% at Rs. 690, 65% at Rs. 2,097, 56% at Rs. 3,708 and 5% at Rs. 7,124. The deepest discounts here belong to the cheapest, least-known brands, because those are the brands stating the largest multiples above their selling price. Sorting an AJIO listing page by discount is close to sorting it by brand recognition in reverse.
Because the badge is a ratio, not an amount. Five blazers seated here are badged at exactly 70% and they sell at Rs. 690, Rs. 750, Rs. 1,290, Rs. 1,896 and Rs. 2,400 — a spread of three and a half to one behind a single number. Thirty-four of the 219 rows in the full read carry that same 70%. Two further blazers share an identical 75% badge and differ by Rs. 456.
Not on any of the 219 rows we read on 12 October 2026. No star average and no review count appears anywhere in AJIO's search response, which is why not one card on this page carries a rating pill. It is a real difference from Myntra, where the comparable knitwear shelf publishes counts in the thousands. We do not know and do not speculate about why AJIO does not publish them; we report only that it does not, and we decline to substitute a score of our own.























