HOUSEHOLD PRODUCTS STARTING @ Rs.5/-View Deal
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UPTO 40% OFF ON ALL ASKMEBAZAAR PRODUCTSView Deal
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Askmebazaar is an e-commerce which claims to have online shopping Indian style. It was founded in 2012 by Kiran Murthi. Though, the common names that strike our mind whenever we think about online shopping are biggies like Amazon, Flipkart, Snapdeal etc. But there are many e-portals which are grabbing the eyeballs. One of such is Askmebazaar. Earlier it used to be known as Getitbazaar, in January 2014 its name was changed to Askmebazaar. With the name change, they rebranded the whole platform and extended the range of products.
Products and services on Askmebazaar
Askmebazaar provides various products and services such as electronics items, men and women clothing, sports equipments, home and kitchen appliances, home services, books, toys, beauty and health products, gifts hampers, cakes, pets supplies etc. By the end of 2016, it will also enter in online travel market. Number of orders delivered by Askmebazaar per month is one million which is expected to rise by 10 percent.
Marketing Strategies used by Askmebazaar
They used to provide the medium for small and medium scale entrepreneurs for around 29 years. They have online and offline directories of these SMEs. But post 2012, they realized that these kind of avenues are lacking customers’ interest. So, they made the bazaar shopping experience along with SMEs. Since then, they have been following aggressive marketing and advertising strategies by roping in various Bollywood stars like Kangana Ranaut, Ranbir Kapoor and Farhan Akhtar.
Recently, one must have seen its five advertisements on Youtube which focused on eradicating out fake products from e-commerce platform. It addresses to both buyers and sellers. It encouraged buyers to avoid buying fake products which are quite low in quality. Company is trying to give message to its customers via this campaign that it adheres to quality product standards and is a reliable as well as customer focused brand.
It does not keep in mind only buyer needs, but also helps sellers to continue their business efficiently and smoothly. It has also started an online portal naming ‘growwithus.askmebazaar.com’, which is basically sellers’ community to share their experiences and growth stories.
To cash in Christmas Eve time, it had started gamified sale platform- Santa the price slayer. In this, customers selected a product and played the game for discounts. Their traffic showed an increase of 10 percent. In order to expand its business, Askmebazaar is expecting to raise funds of 100 million USD. It has also pioneered in field of hyperlocal service i.e. connecting platform for local buyers and sellers. By pursuing this model, company has made transactions of 1 million dollars. They also claim it to be fastest delivery method. Model ensures no damage while delivering, local warranty and billing. There are other advantages of this method like bulk amount and local deals.
There are also options of next day and same day delivery. Next day delivery service is without any extra charge. This service is available in 25 cities of the country. By this month end, it is expected to cover 25 cities more. NDD transactions account for 30 percent of its online sales. It is also trying to expand number of products under this service. Same day delivery can also be done i.e. within 5 to 6 hours of the order has been placed. Right now, it is applicable in 15 cities and will cover more than 40 by February 2016. This e-commerce portal is trying every possible measure to increase and retain customer stickiness to its website. It has also been quite successful in doing so. Let’s see whether it would be able to be in list of top e-giants like Amazon and Snapdeal with its current market strategies.