Myntra Face Serum Price September 2026: What 10 ml Actually Costs

Face serums priced in this September 2026 read of Myntra listings - a deconstruct 10% Vitamin C serum at Rs. 279 for 10 ml, a Minimalist Retinol 0.3% serum at Rs. 236 for 10 ml and a Minimalist Niacinamide 5% serum at Rs. 236 for 10 ml - shown as they appear in their own myntra.com listing photographs
Zoutons Picks — Myntra, September 2026

One hundred and twenty skincare listings read on 29 September, divided by the millilitre. Six brands sell the same serum twice, at two different rates.

By Zoutons Editorial Team  ·  September 29, 2026
Prices & codes last verified September 29, 2026
The short of it Myntra skincare listings read on 29 September 2026, priced per millilitre. One brand sells the same serum at 10 ml and 30 ml with the same 5% badge and a 24% rate gap; the widest gap is 72%; one pair runs the other way, and why; and the ceiling is 240 times the floor.

Myntra is one of the few Indian shops that prints pack size in the product title, so its skincare aisle can be priced by the millilitre rather than the bottle. We did that to 120 listings on 29 September 2026. Six brands sell one product in two sizes, and each pair shares a single rating count - and in five of the six the small bottle costs 22% to 72% more per millilitre. The tickets are Rs. 219 and Rs. 569. The rates are nothing like as close.

Every price below was pulled from Myntra on September 29, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Myntra coupons page, which the deals desk re-verifies daily.

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Jump to a pick

  1. Rs. 314 for 15 ml — Rs. 2,093 per 100 ml — Plum 15 ml, Rs. 2,093
  2. Rs. 764 for 50 ml — Rs. 1,528 per 100 ml, the cheaper drop — Plum 50 ml, Rs. 1,528
  3. Rs. 259 for 10 ml — Rs. 2,590 per 100 ml — Chemist 10 ml, Rs. 2,590
  4. Rs. 569 for 30 ml — Rs. 1,897 per 100 ml, and a bigger badge too — Chemist 30 ml, Rs. 1,897
  5. Rs. 226 for 10 ml — Rs. 2,260 per 100 ml, on a 9% badge — FoxTale 10 ml, Rs. 2,260
  6. Rs. 554 for 30 ml — Rs. 1,847 per 100 ml, the cheapest serum rate here — FoxTale 30 ml, Rs. 1,847
  7. Rs. 236 for 10 ml — Rs. 2,360 per 100 ml, on a 5% badge — Minimalist 10 ml, Rs. 2,360
  8. Rs. 569 for 30 ml — Rs. 1,897 per 100 ml at the same 5% badge — Minimalist 30 ml, Rs. 1,897
  9. Rs. 305 for 25 ml — Rs. 1,220 per 100 ml — Dot & Key 25 ml, Rs. 1,220
  10. Rs. 426 for 60 ml — Rs. 710 per 100 ml, the cheapest branded rate here — Dot & Key 60 ml, Rs. 710
  11. Rs. 219 for 10 ml — Rs. 2,190 per 100 ml, on a 12% badge — Derma co 10 ml, Rs. 2,190
  12. Rs. 128 for 8 ml — Rs. 1,600 per 100 ml, and a 39% badge — Derma co 8 ml, Rs. 1,600
  13. Rs. 55 per 100 ml — the cheapest rate of the whole read — Boroplus Rs. 55/100 ml
  14. Rs. 138 per 100 ml — 200 ml for Rs. 277, on a 52% badge — Ponds 200 ml, Rs. 138
  15. Rs. 149 per 100 ml — 200 ml, 58% off, and a sibling at half the size — Ponds 200 ml, Rs. 149
  16. Rs. 214 per 100 ml — the same gel, half the size, 44% dearer per drop — Ponds 100 ml, Rs. 214
  17. Rs. 294 per 100 ml — 69,030 ratings, the biggest crowd in the read — Lakme SPF 50, Rs. 294
  18. Rs. 323 per 100 ml — an actives brand at a mass-market size — FoxTale 100 ml, Rs. 323
  19. Rs. 2,360 per 100 ml — 10 ml for Rs. 236, on a 5% badge — Minimalist retinol, Rs. 2,360
  20. Rs. 2,480 per 100 ml — and 38,797 ratings — Derma co kojic, Rs. 2,480
  21. Rs. 2,570 per 100 ml — a 15% stated active, at a 13% badge — Pilgrim 15%, Rs. 2,570
  22. Rs. 2,790 per 100 ml — the dearest 10 ml serum in the read — deconstruct, Rs. 2,790
  23. Rs. 4,440 per 100 ml — Rs. 1,332 for 30 ml — KOJIGLO, Rs. 4,440
  24. Rs. 13,193 per 100 ml — the ceiling, 240 times the floor — Celimax, Rs. 13,193

24 Listings, Rs. 55 to Rs. 13,193 per 100 ml

Chapter One

The Same Serum, Two Sizes: Six Pairs That Share One Rating Count

Six brands in this read sell what their own titles call the same product in two bottle sizes, and each pair displays one identical rating count because Myntra pools the reviews. In five of the six, the small bottle costs more per millilitre - by 22% to 72%.

01
Plum Plum 10% Niacinamide Face Serum with Rice Water - 15 ml Myntra sale
Rs. 314 for 15 ml — Rs. 2,093 per 100 ml

Plum Plum 10% Niacinamide Face Serum with Rice Water - 15 ml

★ 4.546916484832764 marketplace rating

The small bottle of a pair that shares one rating count with its bigger sibling.

Why it earned its spot Pair one, small bottle.

Rs. 314Rs. 34910% off

Rs. 314 | 15 ml | Rs. 2,093 per 100 ml | MRP Rs. 349 | 10% badge | 4.546916484832764 from 55,908 ratings

Full specs & the long story

Rs. 314 sounds like the cheap way into this serum. Per millilitre it is not: Rs. 2,093 per 100 ml against Rs. 1,528 for the 50 ml bottle of what the titles describe as the same serum, which is 37% more for every drop. Both listings display the identical 55,908 ratings, because Myntra pools reviews across the sizes - so the review count cannot tell them apart either.

  • Selling price: Rs. 314
  • What the listing calls it: 10% niacinamide serum, 15 ml
  • Volume stated in the title: 15 ml
  • Price per 100 ml: Rs. 2,093 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 349, 10% off displayed
  • Brand, as listed on Myntra: Plum
  • Key detail: Rs. 314 for 15 ml - Rs. 2,093 per 100 ml, against Rs. 1,528 for the same serum at 50 ml, with a 10% badge and a rating count of 55,908 shared with that listing
  • Evidence published on the listing: 4.546916484832764 from 55,908 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: The dearer half of the pair, per drop
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
02
Plum Plum 10% Niacinamide Brightening Face Serum With Rice Ferment Extract & Licorice - 50ml Myntra sale
Rs. 764 for 50 ml — Rs. 1,528 per 100 ml, the cheaper drop

Plum Plum 10% Niacinamide Brightening Face Serum With Rice Ferment Extract & Licorice - 50ml

★ 4.546916484832764 marketplace rating

Two and a half times the liquid for two and a half times the price, and it works out cheaper.

Why it earned its spot Pair one, big bottle.

Rs. 764Rs. 84910% off

Rs. 764 | 50 ml | Rs. 1,528 per 100 ml | MRP Rs. 849 | 10% badge | 4.546916484832764 from 55,908 ratings

Full specs & the long story

Rs. 764 is more than twice the ticket of the card above and 27% less per millilitre. Both carry the same 10% badge, so the discount is not doing the work - the pack size is. If you already know you like this serum, the arithmetic here is unambiguous. If you are trying it for the first time, the 15 ml is the cheaper experiment and the dearer habit.

  • Selling price: Rs. 764
  • What the listing calls it: the same 10% niacinamide serum, 50 ml
  • Volume stated in the title: 50 ml
  • Price per 100 ml: Rs. 1,528 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 849, 10% off displayed
  • Brand, as listed on Myntra: Plum
  • Key detail: Rs. 764 for 50 ml - Rs. 1,528 per 100 ml, 27% below the same serum's 15 ml rate, with a 10% badge and the same shared 55,908 ratings
  • Evidence published on the listing: 4.546916484832764 from 55,908 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: Buy this one if you already use it
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
03
Chemist at Play Chemist at Play 10% Vitamin C Face Serum - 10 ml Myntra sale
Rs. 259 for 10 ml — Rs. 2,590 per 100 ml

Chemist at Play Chemist at Play 10% Vitamin C Face Serum - 10 ml

★ 4.445257186889648 marketplace rating

Pair two, and the widest per-millilitre gap of the six.

Why it earned its spot Pair two, small bottle.

Rs. 259Rs. 29913% off

Rs. 259 | 10 ml | Rs. 2,590 per 100 ml | MRP Rs. 299 | 13% badge | 4.445257186889648 from 11,755 ratings

Full specs & the long story

Rs. 2,590 per 100 ml. The 30 ml bottle of the same stated 10% vitamin C serum, on the next card, works out at Rs. 1,897. That is 37% more per millilitre for the small one, and the two share one rating count of 11,755. Note also that the badges differ - 13% here against 29% there - which is part of why the gap is this wide.

  • Selling price: Rs. 259
  • What the listing calls it: 10% vitamin C serum, 10 ml
  • Volume stated in the title: 10 ml
  • Price per 100 ml: Rs. 2,590 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 299, 13% off displayed
  • Brand, as listed on Myntra: Chemist at Play
  • Key detail: Rs. 259 for 10 ml - Rs. 2,590 per 100 ml, against Rs. 1,897 for the same serum at 30 ml, with a 13% badge and a rating count of 11,755 shared with that listing
  • Evidence published on the listing: 4.445257186889648 from 11,755 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: The trial size, priced like one
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
04
Chemist at Play Chemist at Play 10% Vitamin C Face Serum-30ml Myntra sale
Rs. 569 for 30 ml — Rs. 1,897 per 100 ml, and a bigger badge too

Chemist at Play Chemist at Play 10% Vitamin C Face Serum-30ml

★ 4.445257186889648 marketplace rating

Three times the liquid, 27% less per millilitre, and more than twice the discount.

Why it earned its spot Pair two, big bottle.

Rs. 569Rs. 79929% off

Rs. 569 | 30 ml | Rs. 1,897 per 100 ml | MRP Rs. 799 | 29% badge | 4.445257186889648 from 11,755 ratings

Full specs & the long story

Three times the volume for 2.2 times the money, and this is also the listing with the bigger discount - 29% against the 10 ml's 13%. That combination is worth noticing, because the usual intuition is that the small cheap thing is the one being discounted. On this pair the shop is marking down the size that was already better value per millilitre.

  • Selling price: Rs. 569
  • What the listing calls it: the same 10% vitamin C serum, 30 ml
  • Volume stated in the title: 30 ml
  • Price per 100 ml: Rs. 1,897 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 799, 29% off displayed
  • Brand, as listed on Myntra: Chemist at Play
  • Key detail: Rs. 569 for 30 ml - Rs. 1,897 per 100 ml, with a 29% badge against the 10 ml listing's 13%, and the same shared 11,755 ratings
  • Evidence published on the listing: 4.445257186889648 from 11,755 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: Cheaper per drop and better discounted
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
05
FoxTale Foxtale 10% Vitamin C-Glutathione Brightening Serum for Glowing Skin 10ml Myntra sale
Rs. 226 for 10 ml — Rs. 2,260 per 100 ml, on a 9% badge

FoxTale Foxtale 10% Vitamin C-Glutathione Brightening Serum for Glowing Skin 10ml

★ 4.488419532775879 marketplace rating

Pair three, and the narrowest gap of the five that run this way.

Why it earned its spot Pair three, small bottle.

Rs. 226Rs. 2499% off

Rs. 226 | 10 ml | Rs. 2,260 per 100 ml | MRP Rs. 249 | 9% badge | 4.488419532775879 from 9,326 ratings

Full specs & the long story

Rs. 226 is the cheapest ticket of any card in this chapter, and at Rs. 2,260 per 100 ml it is 22% dearer per millilitre than the 30 ml of the same stated serum. This is the narrowest of the five gaps running this direction, so it is also the fairest small bottle here. Its 9% badge is among the smallest on a shelf whose median is 15.5%.

  • Selling price: Rs. 226
  • What the listing calls it: 10% vitamin C serum, 10 ml
  • Volume stated in the title: 10 ml
  • Price per 100 ml: Rs. 2,260 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 249, 9% off displayed
  • Brand, as listed on Myntra: FoxTale
  • Key detail: Rs. 226 for 10 ml - Rs. 2,260 per 100 ml, against Rs. 1,847 for the same serum at 30 ml, with a 9% badge and a rating count of 9,326 shared with that listing
  • Evidence published on the listing: 4.488419532775879 from 9,326 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: The least punitive small bottle of the six
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
06
FoxTale Foxtale 10% Vitamin C-Glutathione Brightening Serum for Glowing Skin 30ml Myntra sale
Rs. 554 for 30 ml — Rs. 1,847 per 100 ml, the cheapest serum rate here

FoxTale Foxtale 10% Vitamin C-Glutathione Brightening Serum for Glowing Skin 30ml

★ 4.488419532775879 marketplace rating

The lowest per-millilitre rate of any serum seated on this page.

Why it earned its spot Pair three, big bottle.

Rs. 554Rs. 64514% off

Rs. 554 | 30 ml | Rs. 1,847 per 100 ml | MRP Rs. 645 | 14% badge | 4.488419532775879 from 9,326 ratings

Full specs & the long story

Rs. 1,847 per 100 ml is the cheapest rate of any face serum seated on this page, and it comes from the pair with the smallest gap between its two sizes. Set it against the Rs. 2,790 per 100 ml at the end of this article and you have the serum shelf's real spread: about 1.5 times, on products whose titles all state 10% vitamin C. We have not compared the formulations and cannot.

  • Selling price: Rs. 554
  • What the listing calls it: the same 10% vitamin C serum, 30 ml
  • Volume stated in the title: 30 ml
  • Price per 100 ml: Rs. 1,847 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 645, 14% off displayed
  • Brand, as listed on Myntra: FoxTale
  • Key detail: Rs. 554 for 30 ml - Rs. 1,847 per 100 ml, the lowest serum rate on this page, with a 14% badge and the same shared 9,326 ratings
  • Evidence published on the listing: 4.488419532775879 from 9,326 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: Cheapest serum per millilitre on this page
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
07
Minimalist Minimalist Niacinamide 5% Face Serum with Oat Extract & Hyaluronic Acid - 10 ml Myntra sale
Rs. 236 for 10 ml — Rs. 2,360 per 100 ml, on a 5% badge

Minimalist Minimalist Niacinamide 5% Face Serum with Oat Extract & Hyaluronic Acid - 10 ml

★ 4.58711576461792 marketplace rating

Pair four, and both halves carry the same tiny discount.

Why it earned its spot Pair four, small bottle.

Rs. 236Rs. 2495% off

Rs. 236 | 10 ml | Rs. 2,360 per 100 ml | MRP Rs. 249 | 5% badge | 4.58711576461792 from 17,603 ratings

Full specs & the long story

Rs. 2,360 per 100 ml on a 5% badge - this brand discounts almost nothing, and both sizes carry the identical 5%, which makes the pair the cleanest test of the pack-size effect on this page. With the discount held constant, the 10 ml is still 24% dearer per millilitre than the 30 ml. The gap is the pack size and nothing else.

  • Selling price: Rs. 236
  • What the listing calls it: 5% niacinamide serum, 10 ml
  • Volume stated in the title: 10 ml
  • Price per 100 ml: Rs. 2,360 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 249, 5% off displayed
  • Brand, as listed on Myntra: Minimalist
  • Key detail: Rs. 236 for 10 ml - Rs. 2,360 per 100 ml, against Rs. 1,897 for the same serum at 30 ml, with a 5% badge and a rating count of 17,603 shared with that listing
  • Evidence published on the listing: 4.58711576461792 from 17,603 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: The control case: same badge, different rate
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
08
Minimalist Minimalist 5% Niacinamide Serum With Hyaluronic Acid - 30 ml Myntra sale
Rs. 569 for 30 ml — Rs. 1,897 per 100 ml at the same 5% badge

Minimalist Minimalist 5% Niacinamide Serum With Hyaluronic Acid - 30 ml

★ 4.58711576461792 marketplace rating

Identical discount to its 10 ml sibling, and a quarter off the rate.

Why it earned its spot Pair four, big bottle.

Rs. 569Rs. 5995% off

Rs. 569 | 30 ml | Rs. 1,897 per 100 ml | MRP Rs. 599 | 5% badge | 4.58711576461792 from 17,603 ratings

Full specs & the long story

The other half of the cleanest pair here: same brand, same stated 5% niacinamide, same 5% badge, same 17,603 pooled ratings - and Rs. 463 less per 100 ml. When two listings differ in only one variable and the rate moves 24%, that variable is doing the work. Buying three of the 10 ml bottles would cost Rs. 708 for 30 ml of serum against Rs. 569 here.

  • Selling price: Rs. 569
  • What the listing calls it: the same 5% niacinamide serum, 30 ml
  • Volume stated in the title: 30 ml
  • Price per 100 ml: Rs. 1,897 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 599, 5% off displayed
  • Brand, as listed on Myntra: Minimalist
  • Key detail: Rs. 569 for 30 ml - Rs. 1,897 per 100 ml, with the same 5% badge as the 10 ml listing and the same shared 17,603 ratings
  • Evidence published on the listing: 4.58711576461792 from 17,603 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: Three 10 ml bottles cost Rs. 139 more than this
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
09
DOT & KEY DOT & KEY Vitamin C+E Oil-Free Moisturizer For Glowing Skin & Fades Dark Spots - 2 Myntra sale
Rs. 305 for 25 ml — Rs. 1,220 per 100 ml

DOT & KEY DOT & KEY Vitamin C+E Oil-Free Moisturizer For Glowing Skin & Fades Dark Spots - 2

★ 4.5703558921813965 marketplace rating

Pair five, a moisturiser rather than a serum, and the widest gap of the six.

Why it earned its spot Pair five, small jar.

Rs. 305Rs. 35013% off

Rs. 305 | 25 ml | Rs. 1,220 per 100 ml | MRP Rs. 350 | 13% badge | 4.5703558921813965 from 54,196 ratings

Full specs & the long story

The effect is not confined to serums. This is a moisturiser at Rs. 1,220 per 100 ml, and the 60 ml jar of the same product on the next card is Rs. 710. That is 72% more per millilitre for the small one - the widest gap of the six pairs in this read. One rating count of 54,196 covers both.

  • Selling price: Rs. 305
  • What the listing calls it: vitamin C+E oil-free moisturiser, 25 ml
  • Volume stated in the title: 25 ml
  • Price per 100 ml: Rs. 1,220 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 350, 13% off displayed
  • Brand, as listed on Myntra: DOT & KEY
  • Key detail: Rs. 305 for 25 ml - Rs. 1,220 per 100 ml, against Rs. 710 for the same moisturiser at 60 ml, with a 13% badge and a rating count of 54,196 shared with that listing
  • Evidence published on the listing: 4.5703558921813965 from 54,196 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: The widest small-bottle penalty on this page
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
10
DOT & KEY DOT & KEY Vitamin C+E Oil-Free Moisturizer For Glowing Skin & Fades Dark Spots - 6 Myntra sale
Rs. 426 for 60 ml — Rs. 710 per 100 ml, the cheapest branded rate here

DOT & KEY DOT & KEY Vitamin C+E Oil-Free Moisturizer For Glowing Skin & Fades Dark Spots - 6

★ 4.5703558921813965 marketplace rating

Less than half the per-millilitre rate of its 25 ml sibling.

Why it earned its spot Pair five, big jar.

Rs. 426Rs. 49514% off

Rs. 426 | 60 ml | Rs. 710 per 100 ml | MRP Rs. 495 | 14% badge | 4.5703558921813965 from 54,196 ratings

Full specs & the long story

Rs. 121 more than the 25 ml buys 35 ml more product. Per 100 ml that is Rs. 710 against Rs. 1,220 - you are paying 40% more money for 140% more cream. Both jars show effectively the same badge, 14% and 13%, so once again the discount is not what separates them. On the arithmetic this is the best-value branded listing seated on this page.

  • Selling price: Rs. 426
  • What the listing calls it: the same vitamin C+E moisturiser, 60 ml
  • Volume stated in the title: 60 ml
  • Price per 100 ml: Rs. 710 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 495, 14% off displayed
  • Brand, as listed on Myntra: DOT & KEY
  • Key detail: Rs. 426 for 60 ml - Rs. 710 per 100 ml, 42% below the same moisturiser's 25 ml rate, with a 14% badge and the same shared 54,196 ratings
  • Evidence published on the listing: 4.5703558921813965 from 54,196 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: The best rate of any branded card here
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
11
The Derma co. 10% Niacinamide Face Serum For Acne Marks & Acne Prone Skin - 10 ml Myntra sale
Rs. 219 for 10 ml — Rs. 2,190 per 100 ml, on a 12% badge

The Derma co. 10% Niacinamide Face Serum For Acne Marks & Acne Prone Skin - 10 ml

★ 4.474695205688477 marketplace rating

Pair six, and the one that breaks the pattern - read it with the next card.

Why it earned its spot Pair six, and the exception.

Rs. 219Rs. 24912% off

Rs. 219 | 10 ml | Rs. 2,190 per 100 ml | MRP Rs. 249 | 12% badge | 4.474695205688477 from 56,689 ratings

Full specs & the long story

Rs. 2,190 per 100 ml for the 10 ml. The 8 ml bottle of the same stated serum, on the next card, is Rs. 1,600 per 100 ml - so here the smaller bottle is the cheaper one per millilitre, reversing the pattern of the five pairs above. The reason is the badge: 12% here against 39% there. When a discount is large enough it can outrun the pack-size effect, and on this shelf that is rare.

  • Selling price: Rs. 219
  • What the listing calls it: 10% niacinamide serum, 10 ml
  • Volume stated in the title: 10 ml
  • Price per 100 ml: Rs. 2,190 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 249, 12% off displayed
  • Brand, as listed on Myntra: The Derma co.
  • Key detail: Rs. 219 for 10 ml - Rs. 2,190 per 100 ml, against Rs. 1,600 for the same serum at 8 ml, with a 12% badge and a rating count of 56,689 shared with that listing
  • Evidence published on the listing: 4.474695205688477 from 56,689 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: The dearer half, despite being the bigger bottle
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
12
The Derma co. The Derma co. 10% Niacinamide Face Serum To Fade Acne Marks & Treat Dark Spots Myntra sale
Rs. 128 for 8 ml — Rs. 1,600 per 100 ml, and a 39% badge

The Derma co. The Derma co. 10% Niacinamide Face Serum To Fade Acne Marks & Treat Dark Spots

★ 4.474695205688477 marketplace rating

The smallest bottle on this page, and the only small bottle that is better value.

Why it earned its spot The counter-example, stated plainly.

Rs. 128Rs. 21039% off

Rs. 128 | 8 ml | Rs. 1,600 per 100 ml | MRP Rs. 210 | 39% badge | 4.474695205688477 from 56,689 ratings

Full specs & the long story

Of the six size pairs in this read, this is the one where the smaller bottle wins - Rs. 1,600 per 100 ml against Rs. 2,190 for the 10 ml - and it wins because it carries a 39% badge against the other's 12%. On a shelf whose median badge is 15.5%, a 39% is a genuine outlier. We seat it because a pattern you only show working is not a pattern; five of six ran one way and this one ran the other, and the reason is visible on the tile.

  • Selling price: Rs. 128
  • What the listing calls it: the same 10% niacinamide serum, 8 ml
  • Volume stated in the title: 8 ml
  • Price per 100 ml: Rs. 1,600 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 210, 39% off displayed
  • Brand, as listed on Myntra: The Derma co.
  • Key detail: Rs. 128 for 8 ml - Rs. 1,600 per 100 ml, 27% below the same serum's 10 ml rate, with a 39% badge, the largest in this chapter, and the same shared 56,689 ratings
  • Evidence published on the listing: 4.474695205688477 from 56,689 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: The one small bottle worth buying here
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
Chapter Two

Rs. 55 to Rs. 323 per 100 ml: What the Big Bottles Cost

The 20 listings of 100 ml or more sit at a median Rs. 296 per 100 ml. This is also where the discounts are - the legacy mass brands run 37% to 58% on a shelf whose median badge is 15.5%.

13
BOROPLUS BOROPLUS Aloe Vera Organic Gel with Vitamin E & Antiseptic Herbs 150 ml Myntra sale
Rs. 55 per 100 ml — the cheapest rate of the whole read

BOROPLUS BOROPLUS Aloe Vera Organic Gel with Vitamin E & Antiseptic Herbs 150 ml

★ 4.600323677062988 marketplace rating

One hundred and fifty millilitres for Rs. 82, and 22,871 ratings.

Why it earned its spot The floor of the shelf.

Rs. 82Rs. 11025% off

Rs. 82 | 150 ml | Rs. 55 per 100 ml | MRP Rs. 110 | 25% badge | 4.600323677062988 from 22,871 ratings

Full specs & the long story

Rs. 54.67 per 100 ml is the cheapest rate in the read - roughly 1/240th of the dearest card on this page. It is an aloe gel rather than an actives serum, and that is exactly the point of pricing this aisle by volume: the products at the two ends are not doing the same job, and the ticket prices (Rs. 82 against Rs. 279) do not remotely convey the gap. 22,871 ratings at 4.3.

  • Selling price: Rs. 82
  • What the listing calls it: aloe vera gel, 150 ml - the cheapest rate in the read
  • Volume stated in the title: 150 ml
  • Price per 100 ml: Rs. 55 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 110, 25% off displayed
  • Brand, as listed on Myntra: BOROPLUS
  • Key detail: Rs. 82 for 150 ml - Rs. 54.67 per 100 ml, the lowest rate of the 61 listings stating a volume, with a 25% badge and 22,871 ratings at 4.3
  • Evidence published on the listing: 4.600323677062988 from 22,871 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: The floor, for scale
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
14
Ponds Ponds Light Moisturiser with Cera-Hyamino for 5X Dryness Repair - 200ml Myntra sale
Rs. 138 per 100 ml — 200 ml for Rs. 277, on a 52% badge

Ponds Ponds Light Moisturiser with Cera-Hyamino for 5X Dryness Repair - 200ml

★ 4.576632499694824 marketplace rating

One of only 16 listings in the read with a badge of 50% or more.

Why it earned its spot A big discount, which is rare here.

Rs. 277Rs. 57852% off

Rs. 277 | 200 ml | Rs. 138 per 100 ml | MRP Rs. 578 | 52% badge | 4.576632499694824 from 42,384 ratings

Full specs & the long story

Rs. 138.50 per 100 ml with 42,384 ratings at 4.4. The 52% badge puts this in the top 16 of 120 listings by discount on a shelf whose median is 15.5% - the legacy mass brands are where the big percentages live in this aisle, and the actives brands at the end of this page are where they do not. Fifteen times cheaper per millilitre than the 10 ml serums in Chapter One.

  • Selling price: Rs. 277
  • What the listing calls it: light moisturiser, 200 ml
  • Volume stated in the title: 200 ml
  • Price per 100 ml: Rs. 138 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 578, 52% off displayed
  • Brand, as listed on Myntra: Ponds
  • Key detail: Rs. 277 for 200 ml - Rs. 138.50 per 100 ml, with a 52% badge and 42,384 ratings at 4.4
  • Evidence published on the listing: 4.576632499694824 from 42,384 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: Mass-market rate, mass-market discount
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
15
Ponds Ponds Hydra Miracle Super Light Gel With Hyaluronic Acid & Vitamin C - 200ml Myntra sale
Rs. 149 per 100 ml — 200 ml, 58% off, and a sibling at half the size

Ponds Ponds Hydra Miracle Super Light Gel With Hyaluronic Acid & Vitamin C - 200ml

★ 4.651823997497559 marketplace rating

The larger of another two-size pair, and again the cheaper one per millilitre.

Why it earned its spot A seventh pair, outside the pooled six.

Rs. 298Rs. 71058% off

Rs. 298 | 200 ml | Rs. 149 per 100 ml | MRP Rs. 710 | 58% badge | 4.651823997497559 from 7,703 ratings

Full specs & the long story

Rs. 149 per 100 ml, and the next card is the same gel at 100 ml for Rs. 214 per 100 ml - a seventh two-size pair, this one with separate rating counts rather than a shared pool. The 200 ml is 30% cheaper per millilitre and carries the bigger badge, 58% against 37%. Both effects push the same way, which is not always true on this shelf.

  • Selling price: Rs. 298
  • What the listing calls it: hyaluronic gel moisturiser, 200 ml
  • Volume stated in the title: 200 ml
  • Price per 100 ml: Rs. 149 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 710, 58% off displayed
  • Brand, as listed on Myntra: Ponds
  • Key detail: Rs. 298 for 200 ml - Rs. 149 per 100 ml, against Rs. 214 per 100 ml for the same gel at 100 ml, with a 58% badge and 7,703 ratings at 4.4
  • Evidence published on the listing: 4.651823997497559 from 7,703 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: Buy the 200 ml; it wins on both numbers
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
16
Ponds Ponds Hydra Miracle Super Light Gel With Hyaluronic Acid & Vitamin C - 100ml Myntra sale
Rs. 214 per 100 ml — the same gel, half the size, 44% dearer per drop

Ponds Ponds Hydra Miracle Super Light Gel With Hyaluronic Acid & Vitamin C - 100ml

★ 4.632835865020752 marketplace rating

Rs. 84 cheaper to buy, and Rs. 65 more expensive per 100 ml.

Why it earned its spot The smaller half of pair seven.

Rs. 214Rs. 34037% off

Rs. 214 | 100 ml | Rs. 214 per 100 ml | MRP Rs. 340 | 37% badge | 4.632835865020752 from 5,695 ratings

Full specs & the long story

Rs. 214 against Rs. 298 on the shelf, which reads as the cheaper option, and Rs. 214 against Rs. 149 per 100 ml, which is 44% dearer. This pair has the virtue of being about as simple as the comparison gets: same brand, same product name, one is half the other. If the only thing you change is the bottle you pick up, you change the price of the product by nearly half.

  • Selling price: Rs. 214
  • What the listing calls it: the same hyaluronic gel moisturiser, 100 ml
  • Volume stated in the title: 100 ml
  • Price per 100 ml: Rs. 214 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 340, 37% off displayed
  • Brand, as listed on Myntra: Ponds
  • Key detail: Rs. 214 for 100 ml - Rs. 214 per 100 ml, 44% above the 200 ml rate of the same gel, with a 37% badge and 5,695 ratings at 4.4
  • Evidence published on the listing: 4.632835865020752 from 5,695 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: The 200 ml is the better buy
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
17
Lakme Lakme SPF 50 PA++++ Water Light Sunscreen with Niacinamide for Bright Skin - 100 ml Myntra sale
Rs. 294 per 100 ml — 69,030 ratings, the biggest crowd in the read

Lakme Lakme SPF 50 PA++++ Water Light Sunscreen with Niacinamide for Bright Skin - 100 ml

★ 4.4179487228393555 marketplace rating

More published feedback than any other listing here, on an SPF 50 sunscreen.

Why it earned its spot Most-rated listing on the shelf.

Rs. 294Rs. 66956% off

Rs. 294 | 100 ml | Rs. 294 per 100 ml | MRP Rs. 669 | 56% badge | 4.4179487228393555 from 69,030 ratings

Full specs & the long story

69,030 ratings at 4.3 is the largest count of the 120 listings in this read, and as far as we can see it is not shared with another size. At Rs. 294 per 100 ml it is roughly an eighth the rate of the 10 ml serums in Chapter One and about a quarter of the Rs. 1,299 shelf median. Its 56% badge is again a mass-brand figure rather than an actives-brand one.

  • Selling price: Rs. 294
  • What the listing calls it: SPF 50 PA++++ sunscreen, 100 ml
  • Volume stated in the title: 100 ml
  • Price per 100 ml: Rs. 294 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 669, 56% off displayed
  • Brand, as listed on Myntra: Lakme
  • Key detail: Rs. 294 for 100 ml - Rs. 294 per 100 ml, with a 56% badge and 69,030 ratings at 4.3, the largest rating count of the 120 listings
  • Evidence published on the listing: 4.4179487228393555 from 69,030 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: The best-evidenced listing in the read
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
18
FoxTale FoxTale Nourishing Ceramide Moisturiser for Dry Skin + Intense Hydration-100ml Myntra sale
Rs. 323 per 100 ml — an actives brand at a mass-market size

FoxTale FoxTale Nourishing Ceramide Moisturiser for Dry Skin + Intense Hydration-100ml

★ 4.5735955238342285 marketplace rating

A 100 ml bottle from a brand that mostly sells 10 ml ones.

Why it earned its spot What happens when an actives brand sells volume.

Rs. 323Rs. 39518% off

Rs. 323 | 100 ml | Rs. 323 per 100 ml | MRP Rs. 395 | 18% badge | 4.5735955238342285 from 20,633 ratings

Full specs & the long story

This is the same brand that appears twice in Chapter One at Rs. 2,260 and Rs. 1,847 per 100 ml. Here, in a 100 ml moisturiser, it charges Rs. 323 per 100 ml - about a seventh of its own 10 ml serum rate. Serums and moisturisers are different products used in different quantities, so this is not a like-for-like markup. It is a useful reminder that 'this brand is expensive' is the wrong unit of analysis; the bottle size is.

  • Selling price: Rs. 323
  • What the listing calls it: ceramide moisturiser, 100 ml
  • Volume stated in the title: 100 ml
  • Price per 100 ml: Rs. 323 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 395, 18% off displayed
  • Brand, as listed on Myntra: FoxTale
  • Key detail: Rs. 323 for 100 ml - Rs. 323 per 100 ml, with an 18% badge and 20,633 ratings at 4.3
  • Evidence published on the listing: 4.5735955238342285 from 20,633 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: Same brand, a seventh of the rate
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
Chapter Three

Rs. 2,360 and Up per 100 ml: The Small-Bottle End

The 15 listings of 15 ml or less sit at a median Rs. 2,360 per 100 ml - eight times the big-bottle median, on tickets of Rs. 219 to Rs. 279 that look almost identical to the big bottles' Rs. 214 to Rs. 323.

19
Minimalist Minimalist Retinol 0.3% Face Serum for Fine Lines & Wrinkles - 10 ml Myntra sale
Rs. 2,360 per 100 ml — 10 ml for Rs. 236, on a 5% badge

Minimalist Minimalist Retinol 0.3% Face Serum for Fine Lines & Wrinkles - 10 ml

★ 4.526236057281494 marketplace rating

A 0.3% retinol serum, priced like the rest of the 10 ml shelf.

Why it earned its spot Exactly the small-bottle median.

Rs. 236Rs. 2495% off

Rs. 236 | 10 ml | Rs. 2,360 per 100 ml | MRP Rs. 249 | 5% badge | 4.526236057281494 from 17,819 ratings

Full specs & the long story

Rs. 2,360 per 100 ml is precisely the median rate of the 15 listings in this read that hold 15 ml or less, which makes this the single best illustration of what the small-bottle end of Myntra's skincare aisle costs. The 5% badge is typical of the actives brands. 17,819 ratings at 4.4 is a real crowd. Whether a 0.3% retinol is right for you is not a question this page can answer.

  • Selling price: Rs. 236
  • What the listing calls it: 0.3% retinol serum, 10 ml
  • Volume stated in the title: 10 ml
  • Price per 100 ml: Rs. 2,360 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 249, 5% off displayed
  • Brand, as listed on Myntra: Minimalist
  • Key detail: Rs. 236 for 10 ml - Rs. 2,360 per 100 ml, against the Rs. 2,360 median for the 15 listings of 15 ml or less, with a 5% badge and 17,819 ratings at 4.4
  • Evidence published on the listing: 4.526236057281494 from 17,819 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: The median 10 ml serum, in one card
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
20
The Derma co. The Derma co. 2% Kojic Acid Face Serum - Reduces Dark Spots Pigmentation & Ble Myntra sale
Rs. 2,480 per 100 ml — and 38,797 ratings

The Derma co. The Derma co. 2% Kojic Acid Face Serum - Reduces Dark Spots Pigmentation & Ble

★ 4.4016547203063965 marketplace rating

A large crowd at a small-bottle rate, on a 17% badge.

Why it earned its spot Crowd and rate, together.

Rs. 248Rs. 29917% off

Rs. 248 | 10 ml | Rs. 2,480 per 100 ml | MRP Rs. 299 | 17% badge | 4.4016547203063965 from 38,797 ratings

Full specs & the long story

Rs. 2,480 per 100 ml with 38,797 ratings at 4.3 - the second-largest count seated on this page. Eight times the rate of the 100 ml sunscreen four cards up, which carries nearly twice the ratings. The two are not substitutes, and that is the honest caveat on all of this arithmetic: per-100 ml rates compare what you pay for volume, not what the volume does.

  • Selling price: Rs. 248
  • What the listing calls it: 2% kojic acid serum, 10 ml
  • Volume stated in the title: 10 ml
  • Price per 100 ml: Rs. 2,480 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 299, 17% off displayed
  • Brand, as listed on Myntra: The Derma co.
  • Key detail: Rs. 248 for 10 ml - Rs. 2,480 per 100 ml, with a 17% badge and 38,797 ratings at 4.3
  • Evidence published on the listing: 4.4016547203063965 from 38,797 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: Well-rated, at the going 10 ml rate
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
21
Pilgrim Pilgrim 15% Vitamin C Face Serum With Ferulic Acid & Australian Kakadu Plum - 10ml Myntra sale
Rs. 2,570 per 100 ml — a 15% stated active, at a 13% badge

Pilgrim Pilgrim 15% Vitamin C Face Serum With Ferulic Acid & Australian Kakadu Plum - 10ml

★ 4.492284297943115 marketplace rating

The highest stated vitamin C percentage on this page, near the top of the rate band.

Why it earned its spot More stated active, more money.

Rs. 257Rs. 29513% off

Rs. 257 | 10 ml | Rs. 2,570 per 100 ml | MRP Rs. 295 | 13% badge | 4.492284297943115 from 5,314 ratings

Full specs & the long story

This listing states 15% vitamin C where the others in this read state 10%, and it sits near the top of the 10 ml band at Rs. 2,570 per 100 ml. Whether the extra five points of stated active is worth Rs. 310 per 100 ml over the Rs. 2,260 listing in Chapter One is not something we can tell you - we have not tested any formulation, and stated percentages are the brands' own printed claims. 5,314 ratings at 4.5, the best star average on this page.

  • Selling price: Rs. 257
  • What the listing calls it: 15% vitamin C serum, 10 ml
  • Volume stated in the title: 10 ml
  • Price per 100 ml: Rs. 2,570 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 295, 13% off displayed
  • Brand, as listed on Myntra: Pilgrim
  • Key detail: Rs. 257 for 10 ml - Rs. 2,570 per 100 ml, with a 13% badge and 5,314 ratings at 4.5
  • Evidence published on the listing: 4.492284297943115 from 5,314 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: Best stars here; the claim is the brand's
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
22
deconstruct deconstruct 10% Vitamin C Serum For Brightening With Liposomal Technology 10ml Myntra sale
Rs. 2,790 per 100 ml — the dearest 10 ml serum in the read

deconstruct deconstruct 10% Vitamin C Serum For Brightening With Liposomal Technology 10ml

★ 4.390304088592529 marketplace rating

The top of the 10 ml band, at a 20% badge and 30,735 ratings.

Why it earned its spot The ceiling of the 10 ml band.

Rs. 279Rs. 34920% off

Rs. 279 | 10 ml | Rs. 2,790 per 100 ml | MRP Rs. 349 | 20% badge | 4.390304088592529 from 30,735 ratings

Full specs & the long story

Rs. 279 is the dearest ticket of the 10 ml serums here and, at Rs. 2,790 per 100 ml, the dearest rate. Set it against the Rs. 1,847 per 100 ml in Chapter One: both titles state 10% vitamin C, and one costs 51% more per millilitre. It has 30,735 ratings at 4.4 arguing for it. We make no claim about which formulation is better, because a listing page cannot tell us and neither can we.

  • Selling price: Rs. 279
  • What the listing calls it: 10% vitamin C serum, 10 ml
  • Volume stated in the title: 10 ml
  • Price per 100 ml: Rs. 2,790 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 349, 20% off displayed
  • Brand, as listed on Myntra: deconstruct
  • Key detail: Rs. 279 for 10 ml - Rs. 2,790 per 100 ml, the highest rate of the 10 ml listings, with a 20% badge and 30,735 ratings at 4.4
  • Evidence published on the listing: 4.390304088592529 from 30,735 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: Dearest 10 ml here; the reviews are strong
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
23
KOJIGLO KOJIGLO Depigmenting Serum With Vitamin C - 30 ml Myntra sale
Rs. 4,440 per 100 ml — Rs. 1,332 for 30 ml

KOJIGLO KOJIGLO Depigmenting Serum With Vitamin C - 30 ml

★ 4.5460124015808105 marketplace rating

A 30 ml bottle at nearly twice the rate of the dearest 10 ml on this page.

Why it earned its spot Where the bigger bottle is not cheaper.

Rs. 1,332Rs. 1,62518% off

Rs. 1,332 | 30 ml | Rs. 4,440 per 100 ml | MRP Rs. 1,625 | 18% badge | 4.5460124015808105 from 326 ratings

Full specs & the long story

Rs. 4,440 per 100 ml, from a 30 ml bottle - a useful correction to the whole of Chapter One. Bigger is cheaper per millilitre *within a product*, not across the shelf: this 30 ml is 59% dearer per millilitre than the dearest 10 ml on this page. It publishes 326 ratings, thin next to the tens of thousands on the mass-brand cards. Judge it on the Rs. 1,332.

  • Selling price: Rs. 1,332
  • What the listing calls it: depigmenting vitamin C serum, 30 ml
  • Volume stated in the title: 30 ml
  • Price per 100 ml: Rs. 4,440 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 1,625, 18% off displayed
  • Brand, as listed on Myntra: KOJIGLO
  • Key detail: Rs. 1,332 for 30 ml - Rs. 4,440 per 100 ml, with an 18% badge and 326 ratings at 4.5
  • Evidence published on the listing: 4.5460124015808105 from 326 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: Compare within a product, not across the shelf
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
24
Celimax Celimax The Vita-A Retinal Shot Tightening Booster - 15 ml Myntra sale
Rs. 13,193 per 100 ml — the ceiling, 240 times the floor

Celimax Celimax The Vita-A Retinal Shot Tightening Booster - 15 ml

★ 4.530459403991699 marketplace rating

Fifteen millilitres for Rs. 1,979, and the highest rate in the entire read.

Why it earned its spot The top of the range.

Rs. 1,979Rs. 2,19910% off

Rs. 1,979 | 15 ml | Rs. 13,193 per 100 ml | MRP Rs. 2,199 | 10% badge | 4.530459403991699 from 2,134 ratings

Full specs & the long story

Rs. 13,193 per 100 ml - 240 times the Rs. 55 floor at the start of Chapter Two, and 4.7 times the dearest 10 ml serum on this page. The ticket is Rs. 1,979, which on a shelf of Rs. 82 to Rs. 1,979 tickets is only 24 times the cheapest. That gap between the ticket ratio and the rate ratio is the whole reason for dividing. 2,134 ratings at 4.3. We seat it to close the range, not as a recommendation.

  • Selling price: Rs. 1,979
  • What the listing calls it: retinal booster, 15 ml - the highest rate in the read
  • Volume stated in the title: 15 ml
  • Price per 100 ml: Rs. 13,193 (shelf median Rs. 1,299 across the 61 listings stating a volume)
  • Stated MRP and badge: Rs. 2,199, 10% off displayed
  • Brand, as listed on Myntra: Celimax
  • Key detail: Rs. 1,979 for 15 ml - Rs. 13,193 per 100 ml, the highest rate of the 61 listings stating a volume, with a 10% badge and 2,134 ratings at 4.3
  • Evidence published on the listing: 4.530459403991699 from 2,134 ratings
  • Formulation, efficacy, irritation risk and suitability for your skin: not tested or assessed by us
  • Buying logic: The ceiling; quoted for scale, not as a buy
  • Read on: myntra.com listing pages, 29 September 2026, logged out, India
Buy on Myntra
“Same brand, same stated 5% niacinamide, same 5% discount, same pooled reviews. The 10 ml costs 24% more per millilitre than the 30 ml.” Zoutons Editorial Team

Four rules for buying skincare on this shelf

First: divide the price by the millilitres printed in the title. Myntra publishes the volume, which most Indian shops do not, and it is the only way to see that a Rs. 236 bottle and a Rs. 569 bottle of the same serum are Rs. 2,360 and Rs. 1,897 per 100 ml. Second: if you already use a product, check whether it comes in a bigger bottle before reordering. Five of the six size pairs here penalise the small bottle, by 22% to 72%, and in one case three 10 ml bottles cost Rs. 139 more than a single 30 ml of the same thing. Third: do not read a rating count as being about the bottle you are looking at. Every one of the six pairs displays one identical count across both sizes, so a 55,908-rating figure describes the product, not the pack. Fourth: expect small discounts here and do not wait for big ones. The median badge across these 120 listings was 15.5% and 80 of them were at 20% or less - the same shop's t-shirt and kurta shelves run 65% to 76%, so a 15% off skincare is not the same kind of number as a 15% off clothing.

How our picks compare

ProductSale priceMRPDiscount
Plum 15 ml, Rs. 2,093Rs. 314Rs. Rs. 2,093/100 ml10%%
Plum 50 ml, Rs. 1,528Rs. 764Rs. Rs. 1,528/100 ml10%%
Chemist 10 ml, Rs. 2,590Rs. 259Rs. Rs. 2,590/100 ml13%%
Chemist 30 ml, Rs. 1,897Rs. 569Rs. Rs. 1,897/100 ml29%%
FoxTale 10 ml, Rs. 2,260Rs. 226Rs. Rs. 2,260/100 ml9%%
FoxTale 30 ml, Rs. 1,847Rs. 554Rs. Rs. 1,847/100 ml14%%
Minimalist 10 ml, Rs. 2,360Rs. 236Rs. Rs. 2,360/100 ml5%%
Minimalist 30 ml, Rs. 1,897Rs. 569Rs. Rs. 1,897/100 ml5%%
Dot & Key 25 ml, Rs. 1,220Rs. 305Rs. Rs. 1,220/100 ml13%%
Dot & Key 60 ml, Rs. 710Rs. 426Rs. Rs. 710/100 ml14%%
Derma co 10 ml, Rs. 2,190Rs. 219Rs. Rs. 2,190/100 ml12%%
Derma co 8 ml, Rs. 1,600Rs. 128Rs. Rs. 1,600/100 ml39%%
Boroplus Rs. 55/100 mlRs. 82Rs. Rs. 55/100 ml25%%
Ponds 200 ml, Rs. 138Rs. 277Rs. Rs. 138/100 ml52%%
Ponds 200 ml, Rs. 149Rs. 298Rs. Rs. 149/100 ml58%%
Ponds 100 ml, Rs. 214Rs. 214Rs. Rs. 214/100 ml37%%
Lakme SPF 50, Rs. 294Rs. 294Rs. Rs. 294/100 ml56%%
FoxTale 100 ml, Rs. 323Rs. 323Rs. Rs. 323/100 ml18%%
Minimalist retinol, Rs. 2,360Rs. 236Rs. Rs. 2,360/100 ml5%%
Derma co kojic, Rs. 2,480Rs. 248Rs. Rs. 2,480/100 ml17%%
Pilgrim 15%, Rs. 2,570Rs. 257Rs. Rs. 2,570/100 ml13%%
deconstruct, Rs. 2,790Rs. 279Rs. Rs. 2,790/100 ml20%%
KOJIGLO, Rs. 4,440Rs. 1,332Rs. Rs. 4,440/100 ml18%%
Celimax, Rs. 13,193Rs. 1,979Rs. Rs. 13,193/100 ml10%%

What we skipped — and why

What we skipped, and why: the four listing paths returned 120 distinct listings and 24 are seated. All six size pairs are here in full, both halves each, because the pairs are the finding and a pair with one card missing proves nothing. Of the 59 listings that state no volume in their title we seated none, since the whole page is per-millilitre arithmetic and they cannot take part in it - they are excluded from every rate figure too. We cut the long tail of 10 ml actives serums between Rs. 2,200 and Rs. 2,500 per 100 ml once four were seated, because at that point the band is making the same point repeatedly. No card was chosen for the size of its badge.

What we look for

Every price read from Myntra's own listing pages

Each selling price, stated MRP, discount badge, star average and rating count on this page was read on 29 September 2026 from myntra.com's own face-serum, face-moisturisers, sunscreen and skin-care listing pages, server-side, logged out, in India, with product ids deduped so no listing is counted twice. 120 distinct listings. Nothing was bought.

The rate is the selling price divided by the volume in the listing's own title

Every 'per 100 ml' figure divides the live selling price by the millilitre figure the listing itself prints in its product name. 61 of the 120 listings state a volume; the Rs. 55 to Rs. 13,193 range, the Rs. 1,299 median and the small- and big-bottle medians all describe those 61. We did not weigh or measure anything, and listings that state no volume are excluded from every rate figure here.

A size pair means two listings whose own titles describe the same product

The six pairs in Chapter One are listings from one brand whose titles state the same product name and the same active percentage at two different volumes, and which display one identical rating count - Myntra pools reviews across the sizes. We did not compare the two formulations, and where a brand's two listings differ in any stated ingredient we did not treat them as a pair.

The counter-example is seated, not omitted

Five of the six pairs show the smaller bottle costing more per millilitre. The sixth runs the other way - 8 ml at Rs. 1,600 per 100 ml against 10 ml at Rs. 2,190 - because the smaller listing carries a 39% badge against a 12% one. It is seated in Chapter One with its sibling so the exception is as visible as the rule.

No claim is made about any formulation, ingredient or result

This page reads prices, stated volumes, MRPs, badges, star averages and rating counts. Nothing was bought, opened, applied or tested. Stated active percentages, SPF and PA ratings, 'dermatologically tested', 'clinically proven' and every other description are the brands' own printed text, reproduced as printed and not verified. Nothing here says any product works, is safe for your skin, or suits any condition, and nothing here is medical or dermatological advice.

FAQs

Is the bigger bottle always cheaper per ml on Myntra?

Usually, but not always, and the exception is instructive. In our 29 September 2026 read, five of the six same-product size pairs charged more per millilitre for the smaller bottle - from 22% more up to 72% more. The sixth ran the other way: an 8 ml serum at Rs. 1,600 per 100 ml beat the same brand's 10 ml at Rs. 2,190, because the 8 ml carried a 39% discount badge and the 10 ml a 12% one. So check the rate rather than assuming, and note that a big enough discount can outrun the pack-size effect - though on a shelf whose median badge is 15.5%, big discounts are rare.

Why do two different sizes of the same serum show the same number of reviews?

Because Myntra pools reviews across the sizes of one product. All six size pairs in this read displayed one identical rating count across both listings - 55,908 on one pair, 56,689 on another, 54,196 on a third. The practical consequence is that the review count cannot help you choose between the two sizes, and it is not evidence that the specific bottle you are looking at has been bought by that many people. It describes the product.

How much does a face serum cost on Myntra?

Priced per millilitre, the serums in this read mostly ran Rs. 1,847 to Rs. 2,790 per 100 ml, which on the usual 10 ml bottle is a ticket of Rs. 219 to Rs. 279 and on a 30 ml bottle Rs. 554 to Rs. 569. The 15 listings of 15 ml or less had a median of Rs. 2,360 per 100 ml. Across the whole skincare aisle, including moisturisers and sunscreens, the rate ran Rs. 55 to Rs. 13,193 per 100 ml with a median of Rs. 1,299 - moisturisers and sunscreens in 100 ml to 200 ml bottles sat at Rs. 138 to Rs. 323.

Does Myntra discount skincare as much as clothing?

No, and it is not close. The median discount badge across these 120 skincare listings was 15.5%, with 80 of them at 20% or less and only 16 at 50% or more. Reads we have run on the same shop's t-shirt, kurta and shirt shelves returned median badges of 65% to 76%. Within skincare the split runs by brand type: the legacy mass brands in this read showed 37% to 58%, while the actives-led brands mostly showed 5% to 20%. Two listings from one actives brand carried the identical 5% badge across both bottle sizes.

Which Myntra skincare product has the most reviews?

In this read, an SPF 50 sunscreen at Rs. 294 for 100 ml, with 69,030 ratings at 4.3 - and as far as we can see that count is not shared with a second size, unlike the six pairs in Chapter One. Behind it came a 10 ml kojic acid serum with 38,797 and a 200 ml moisturiser with 42,384. 109 of the 120 listings published a rating, which is a far higher proportion than we have found on Myntra's home and storage aisles, where it can be as low as three in thirty-two.

More Myntra coverage on Zoutons

How Zoutons picks deals Zoutons may earn a commission when you buy through links on this page. Every selling price, stated MRP, discount badge, star average and rating count here was read on 29 September 2026 from myntra.com's own face-serum, face-moisturisers, sunscreen and skin-care listing pages, server-side, logged out, in India, with product ids deduped and nothing purchased. 120 distinct listings were returned, and every count, median, range and rate on this page describes those listings on that date rather than Myntra's full catalogue; a product sold there that did not appear in these pages does not appear here. Listing pages change continuously, so a different reader will not see the same set. Every 'per 100 ml' figure divides the live selling price by the millilitre volume the listing itself prints in its product name; 61 of the 120 listings state a volume and the remaining 59 are excluded from every rate figure. We did not measure, weigh or decant anything. A 'size pair' means two listings from one brand whose own titles state the same product name and active percentage at two volumes and which display one identical rating count; we did not compare the two formulations and do not assert they are chemically identical. Myntra pools reviews across the sizes of a product, and where a seated card's rating count is shared we say so; we draw no conclusion about any brand's or the shop's conduct from it. An MRP is the figure the listing displays and we have not verified that any product here was ever sold at it, so every percentage is arithmetic over two published numbers rather than a measured saving. Stating a high MRP is legal and commonplace across Indian retail and we allege no wrongdoing by Myntra or by any brand named or unnamed. Product photographs are the listings' own images as published on myntra.com and several carry the brands' own printed marketing claims, reproduced as published and not endorsed by us. Stated active percentages, SPF and PA ratings, ingredient lists, 'dermatologically tested', 'clinically proven', 'No.1' and every other description on these cards are the brands' own printed text, reproduced as printed and not verified or laboratory-checked. We did not buy, open, smell, patch-test or apply any product; efficacy, texture, absorption, irritation and allergy risk, photosensitivity, interactions between actives and suitability for any skin type or condition are not published on these tiles and have not been examined by us, and no claim about them is made or implied. Nothing on this page is medical, dermatological or cosmetic advice, and retinoids, acids and vitamin C preparations can irritate skin - consult a qualified dermatologist before starting any of them. Prices change without notice and can differ at checkout after coupons, bank offers or delivery charges; the price shown at your checkout prevails over anything here.
Sahil By Sahil - Coupon Expert 29 Sep 2026

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