![Four men's leather belts and two wallets from this August 2026 read of Myntra and AJIO accessory listings, including the Van Heusen belt that shows 55 per cent off]()
Van Heusen sells seven belts on Myntra at three different prices against three different stated MRPs. Every single one shows exactly 55 per cent off. Louis Philippe's two belts show 55 as well, its four wallets show 41, and both Marks & Spencer belts show 50.
We read 64 Myntra and 155 AJIO men's accessory listings on 21 August 2026 to see whether that is a brand habit or a shop habit. It is a shop habit: on AJIO, Van Heusen's fifteen belts carry eight different badges between 43 and 69 per cent. What AJIO fixes instead is its own label - all seven NETPLAY wallets there show exactly 70.
📊 Both shelves read on 21 August 2026
7 Van Heusen belts, 1 badge
Myntra fixes the badge per brand · AJIO fixes it for its own label
📅 Update log:
21 Aug 2026 — first published. Myntra read across men-belts and men-wallets and AJIO across men belt and men wallet, on the same morning. Seven Van Heusen belts found at exactly 55 per cent on Myntra against eight distinct badges on AJIO; seven NETPLAY wallets found at exactly 70 per cent on AJIO. We re-check this page monthly and will log any change to the fixed percentages.
Seven Van Heusen Belts on Myntra. Every One Says 55 Per Cent Off.
We read both accessory shelves on the same morning, 21 August 2026 - 64 men's belt and wallet listings from Myntra's own listing data and 155 from AJIO's own search API. The first thing the Myntra data does is stop looking like a sale and start looking like a price list.
Van Heusen has seven belts on Myntra at three different prices - Rs. 584, Rs. 719 and Rs. 764 - against three different stated MRPs of Rs. 1,299, Rs. 1,599 and Rs. 1,699. Every single one shows exactly 55 per cent off. Not 54 and 56, not a cluster around 55. The same number, seven times.
It is not an isolated brand. Louis Philippe's two belts also show exactly 55 per cent, its four wallets exactly 41, both Marks & Spencer belts exactly 50 and both Elligator belts exactly 40. What that means in practice: on this shelf the discount is not a promotion you have caught at the right moment. It is a fixed markdown applied across a brand's whole accessory range, and it will very likely be the same next week.
| Brand | Category | Listings on Myntra | Badge | Prices seen |
|---|
| Van Heusen | Belts | 7 | 55% on every one | Rs. 584, Rs. 719, Rs. 764 |
| Louis Philippe | Belts | 2 | 55% on both | Rs. 809, Rs. 899 |
| Louis Philippe | Wallets | 4 | 41% on every one | Rs. 884, Rs. 1,474 |
| Marks & Spencer | Belts | 2 | 50% on both | Rs. 749, Rs. 999 |
| Elligator | Belts | 2 | 40% on both | Rs. 299 |
What a fixed brand badge tells you. If every Van Heusen belt is 55 per cent off regardless of price, then waiting for a bigger discount on a Van Heusen belt is waiting for something that does not happen in the ordinary course. The number to watch is the rupee price and the coupon threshold, not the percentage.
The Same Brands on AJIO Do Not Do This
Here is where a second shelf earns its place. Van Heusen sells fifteen belts on AJIO, and they carry eight different discount percentages - 43, 45, 46, 47, 50, 51, 56 and 69. Louis Philippe's seven AJIO belts run from 21 to 49 per cent. Allen Solly's nine span 29 to 50.
So the fixed number is not something Van Heusen does. It is something Van Heusen does on Myntra. Two retailers, the same brands, the same week, and two completely different ways of setting the strike-through.
And AJIO does fix a number - just not for the third-party brands. All seven NETPLAY wallets on AJIO show exactly 70 per cent off, at prices from Rs. 150 to Rs. 270. NETPLAY is AJIO's own label, which means Reliance is writing both the MRP and the price, and the 70 per cent between them is a presentation decision made in one building.
| Brand | Category | Listings on AJIO | Badges seen | Price range |
|---|
| Van Heusen | Belts | 15 | 43, 45, 46, 47, 50, 51, 56, 69% | Rs. 533 to Rs. 1,924 |
| Louis Philippe | Belts | 7 | 21, 43, 46, 47, 48, 49% | Rs. 980 to Rs. 1,816 |
| Allen Solly | Belts | 9 | 29, 34, 38, 41, 43, 46, 50% | Rs. 741 to Rs. 1,649 |
| Tommy Hilfiger | Wallets | 9 | 28, 38, 42, 46, 47, 56% | Rs. 1,289 to Rs. 2,518 |
| Da Milano | Wallets | 7 | 20, 30, 46, 47, 49, 51% | Rs. 1,538 to Rs. 2,799 |
| NETPLAY (AJIO house label) | Wallets | 7 | 70% on every one | Rs. 150 to Rs. 270 |
At the Cheap End, Everybody Claims 70 to 88 Per Cent
Below about Rs. 650 the pattern changes again, and it changes the same way on both shelves. The unfamiliar seller names - RARE BULL on Myntra, WildHorn and CRUSSET on AJIO - print the largest badges in either read, between 70 and 88 per cent, against MRPs of two to eight times what they charge.
RARE BULL is the clearest case. Six wallets on Myntra between Rs. 359 and Rs. 495, with stated MRPs from Rs. 1,499 to Rs. 3,999 and badges of 73, 80, 81, 82 and 88 per cent. Its Rs. 495 wallet claims a Rs. 3,999 list price. Four of the six carry no rating at all, and none carries more than ten.
Set that against Van Heusen's Rs. 584 belt with 660 ratings at 4.5 and a 55 per cent badge, and the shape of this category becomes clear: the deeper the claimed discount, the thinner the evidence behind the product, almost without exception.
| Brand | Store | Category | Listings | Badges seen | Price range |
|---|
| RARE BULL | Myntra | Wallets | 6 | 73, 80, 81, 82, 88% | Rs. 359 to Rs. 495 |
| WildHorn | AJIO | Wallets | 14 | 57, 60, 67, 70, 73, 74, 76% | Rs. 356 to Rs. 645 |
| CRUSSET | AJIO | Belts | 5 | 70, 71, 74, 78, 80% | Rs. 419 to Rs. 629 |
| Roadster | Myntra | Belts | 2 | 76 and 80% | Rs. 299, Rs. 405 |
How we read the two shelves, and what we cannot tell you
Myntra's listings were read on 21 August 2026 from the window.__myx payload its own listing pages serve, across two paths - men-belts and men-wallets - returning 64 listings carrying a price and a stated MRP. AJIO's were read the same morning from its own search API across two queries, men belt and men wallet, returning 155 on the same basis. Every price, MRP, percentage, rating and rating count on this page is one of those retailers' own published figures, and every count of listings and badges is arithmetic over those rows.
What we cannot tell you: why the two retailers set strike-throughs differently, since neither publishes its pricing agreements; whether the fixed percentages hold outside the two categories we read or outside the day we read them; and what any of these items will cost after a coupon or bank offer, none of which we tested at checkout. We also did not handle any product here - this is a comparison of listing data, not a review of leather.
How to Buy a Belt or Wallet From Either Shelf
- Compare rupees, not percentages. A 55 per cent Van Heusen belt at Rs. 584 and an 88 per cent RARE BULL wallet at Rs. 495 are not two points on the same scale - one is a fixed brand markdown and the other is arithmetic on a Rs. 3,999 claim.
- Do not wait for a better Van Heusen discount on Myntra. Seven listings, one number. If the percentage is fixed by brand, the only thing that moves is the base price and whatever coupon you can stack on top.
- Check both shelves for the same brand. Van Heusen belts run Rs. 584 to Rs. 764 on Myntra and Rs. 533 to Rs. 1,924 on AJIO - overlapping ranges with completely different badge structures, so the cheaper shelf depends on the specific belt.
- Read the rating count on anything claiming above 70 per cent. In this read, four of RARE BULL's six wallets carried no rating at all while Van Heusen's belts carried 500 to 660 each.
- Use the coupon threshold, not the badge. A belt and a wallet together will usually clear a minimum-spend coupon that neither clears alone, which on this shelf is worth more than the difference between two badges.
Zoutons Verdict
The useful thing this comparison produces is not a winner. It is a way of reading a shelf. On Myntra, a discount badge in this category is mostly a brand-level constant - 55 per cent for Van Heusen belts, 41 for Louis Philippe wallets, 50 for Marks & Spencer - and a constant carries no information about timing. On AJIO the same brands scatter across eight different percentages, and the constant belongs to AJIO's own NETPLAY label at 70 per cent.
Practical reading: for a mid-market branded belt or wallet, pick the item on price and rating count and buy from whichever shelf is cheaper on that exact product - the percentage will not help you choose. Below Rs. 650, treat the 70-to-88 per cent badges as what they are: arithmetic on MRPs of up to eight times the price, attached to listings that in this read mostly had no ratings at all.
Frequently Asked Questions
Why do all Van Heusen belts on Myntra show 55 per cent off?
Because on that shelf the discount is set at brand level rather than per product. When we read Myntra's own listing data on 21 August 2026, Van Heusen had seven belts at three prices - Rs. 584, Rs. 719 and Rs. 764 - against three MRPs - Rs. 1,299, Rs. 1,599 and Rs. 1,699 - and every one produced exactly 55 per cent. Louis Philippe's two belts did the same at 55, its four wallets at 41, both Marks & Spencer belts at 50 and both Elligator belts at 40. The practical consequence is that there is nothing to wait for: a fixed markdown does not deepen next week. Compare the rupee price against the same brand on another shelf, and stack a coupon if you can clear its minimum spend.
Is Myntra or AJIO cheaper for men's belts?
It depends on the specific belt, and the two shelves are structured too differently for a general answer. Van Heusen belts ran Rs. 584 to Rs. 764 across seven listings on Myntra and Rs. 533 to Rs. 1,924 across fifteen on AJIO when we read both on 21 August 2026 - so AJIO had both the cheapest single Van Heusen belt in either read and much the widest range. Louis Philippe belts were Rs. 809 and Rs. 899 on Myntra against Rs. 980 to Rs. 1,816 on AJIO, which favours Myntra. AJIO also carries Allen Solly and its own NETPLAY label, whose belts start at Rs. 240, while Myntra carries Roadster and WROGN at Rs. 299 to Rs. 489. Look up the exact product on both and compare rupees; the badges are not comparable between the two shops.
Are 80 per cent off wallets on Myntra and AJIO worth buying?
They can be perfectly serviceable objects at the price, but the badge is not the reason to buy them. In our read, every listing claiming above 70 per cent came from an unfamiliar seller name - RARE BULL on Myntra, WildHorn and CRUSSET on AJIO - and the MRPs behind those claims ran from two to eight times the price. RARE BULL's Rs. 495 wallet stated Rs. 3,999. What matters more is that four of RARE BULL's six wallets in this read carried no rating at all and none carried more than ten, while Van Heusen's Rs. 584 belt carried 660 ratings at 4.5. If you want a Rs. 400 wallet, buy it as a Rs. 400 wallet - not as a Rs. 3,999 wallet you got cheaply.
What is NETPLAY and why are all its wallets 70 per cent off?
NETPLAY is one of AJIO's own labels, which means Reliance sets both the stated MRP and the selling price. When both numbers are written by the same company, the percentage between them is a presentation decision rather than a saving against anybody else's price - and in our read that decision was the same on all seven NETPLAY wallets: exactly 70 per cent, at prices from Rs. 150 to Rs. 270. Six NETPLAY belts showed 50 or 70. That is not a reason to avoid the label; house brands are frequently the honest value on a shelf, and Rs. 150 for a bi-fold wallet is a real price. It is a reason to judge them on the Rs. 150 rather than on the 70.
Do Myntra coupons work on belts and wallets?
Store coupons and bank offers at Myntra are generally applied to the cart total after each listing's own discount, and are subject to a minimum spend - which is directly relevant on a shelf where most items cost between Rs. 300 and Rs. 1,000. Two accessories together will often clear a threshold that one will not, and on a shelf whose brand discounts are fixed constants, the coupon is the only variable left. We did not test any code at checkout for this page and will not quote a figure we have not seen applied. What this read gives you is the baseline on 21 August 2026: Rs. 299 for the cheapest belt in either shelf, Rs. 584 for the best-rated Van Heusen belt, and Rs. 150 for the cheapest wallet.
Prices & codes last verified: 21 August 2026
Every price, stated MRP, discount percentage, rating and rating count on this page was read on 21 August 2026 from the retailers' own published listing data - Myntra's window.__myx payload across men-belts and men-wallets, which returned 64 listings carrying a price and a stated MRP, and AJIO's own search API across men belt and men wallet, which returned 155 on the same basis. Every count of listings and badges is arithmetic over those rows. An MRP is the figure a listing states and we have not verified that any item here was ever sold at it. The observation that all seven Van Heusen belts on Myntra carried an identical 55 per cent badge, and that all seven NETPLAY wallets on AJIO carried an identical 70, describes what those shelves showed on the day we read them; we do not know how either retailer sets its strike-through prices and make no allegation about either. Prices at both retailers change frequently and can differ again once a coupon, bank offer or membership benefit is applied at checkout - we tested none of those, and you should re-check before paying. Materials and construction descriptions are quoted from the listings themselves and are reported rather than verified; we have not handled any product on this page. NETPLAY is AJIO's own label, which we have said where it appears. Ratings and rating counts are the retailers' own and can in some cases be shared across colourways of the same style. Zoutons may earn a commission if you buy through links on this page; it does not change what you pay, and nothing here was reviewed or approved by Myntra or AJIO.
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