We read Minimalist's entire own-store catalogue on 30 August 2026 — 60 listings from Rs. 149 to Rs. 1,614, across skin care, hair care, bath and body, and baby care.
Forty-eight of them carry a discount of exactly 10 per cent. Not a median of ten — the same figure, on 48 separate products. That is a standing price rather than a sale, and the only thing that beats it is buying a kit.
📅 Read 30 August 2026, beminimalist.co product data
60 listings · Rs. 149 to Rs. 1,614 · median Rs. 450
48 at exactly 10% · 7 kits at 15% · one 43% markdown
📅 Update log:
30 Aug 2026 — first published. All 60 listings, with every selling price and stated MRP, were read from beminimalist.co's own product data on 30 August 2026 as published to a logged-out visitor on the brand's Indian store. Discount percentages, counts, medians and price ranges are our arithmetic over those two published numbers and are labelled as such. The brand's own store carried no customer ratings in this data, so no quality signal is reported. The Nykaa prices mentioned for comparison were read the same day from nykaa.com. We re-read this catalogue and log what changes.
Forty-eight products, one number
We read Minimalist's entire own-store catalogue on 30 August 2026 — 60 listings across skin care, hair care, bath and body, and baby care, each with a selling price and a stated MRP.
Forty-eight of those 60 carry a discount of exactly 10 per cent. Not a median of ten, not a spread that averages out to ten: the identical figure, on 48 separate products, from a Rs. 199 hair serum to a Rs. 1,299 shampoo-and-mask duo.
That is not a sale. It is the brand's standing price, and knowing it changes how you shop here: there is no point waiting for a better moment, because on this store the moment does not get better.
| Discount | Listings | What carries it | Price range |
|---|
| 10% | 48 | Everything you put on skin or hair | Rs. 180 to Rs. 1,169 |
| 15% | 7 | Multi-product kits only | Rs. 1,019 to Rs. 1,614 |
| 0% | 4 | A tote bag, a travel pouch and two gift sizes | Rs. 149 to Rs. 649 |
| 43% | 1 | One hair mask - the only real markdown | Rs. 399 |
The whole catalogue under Rs. 400
The entry half of the range sits between Rs. 180 and Rs. 399, and it is where Minimalist's small pack sizes live — a 10ml Niacinamide serum at Rs. 225, an SPF 50 sunscreen at the same price, a Marula Oil moisturiser at Rs. 180.
Every one of them is 10 per cent off a modest, precise MRP: Rs. 199, Rs. 249, Rs. 299, Rs. 349, Rs. 399. Those are the MRPs of a brand that expects to be paid close to them.
It is worth being explicit about why that matters. A 10 per cent badge off Rs. 299 leaves you paying Rs. 270. A 70 per cent badge off a Rs. 2,999 MRP that nobody was ever charged can easily leave you paying more. The percentage is not the number to compare; the rupees are.
| Product | Category | Price | Stated MRP | Badge |
|---|
| Frizz Control Complex SPF 30 Hair Serum | Hair care | Rs. 180 | Rs. 199 | 10% |
| Maleic Bond Repair Complex 5% Hair Serum | Hair care | Rs. 180 | Rs. 199 | 10% |
| Marula Oil 5% Face Moisturizer | Skin care | Rs. 180 | Rs. 199 | 10% |
| Maleic Bond Repair Complex 3.5% Hair Shampoo | Hair care | Rs. 198 | Rs. 220 | 10% |
| Niacinamide 5% Face Serum 10ml | Skin care | Rs. 225 | Rs. 249 | 10% |
| SPF 50 Sunscreen | Skin care | Rs. 225 | Rs. 249 | 10% |
| Anti Dandruff Shampoo 3.5% | Hair care | Rs. 239 | Rs. 265 | 10% |
| B12 + Repair Complex 5.5% Face Moisturizer | Skin care | Rs. 270 | Rs. 299 | 10% |
| Lip Balm SPF 30 | Skin care | Rs. 270 | Rs. 299 | 10% |
| Aquaporin Booster 5% Cleanser | Skin care | Rs. 270 | Rs. 299 | 10% |
| Niacinamide 5% Body Lotion | Bath & body | Rs. 270 | Rs. 299 | 10% |
| Salicylic Acid + LHA 2% Cleanser | Skin care | Rs. 270 | Rs. 299 | 10% |
| Light Fluid SPF 50 Sunscreen | Skin care | Rs. 315 | Rs. 349 | 10% |
| Salicylic Acid + LHA 2% Body Wash | Bath & body | Rs. 315 | Rs. 349 | 10% |
| Vitamin B5 10% Moisturizer | Skin care | Rs. 315 | Rs. 349 | 10% |
| Vitamin B12 + NMF 03% Face Toner | Skin care | Rs. 360 | Rs. 399 | 10% |
| Zinc Oxide + B5 Healing Ointment | Baby care | Rs. 360 | Rs. 399 | 10% |
| Nonapeptide + AHA 6% Underarm Roll-On | Bath & body | Rs. 360 | Rs. 399 | 10% |
| Alpha Lipoic + Glycolic 7% Cleanser | Skin care | Rs. 360 | Rs. 399 | 10% |
| Polyhydroxy Acid (PHA) 3% Face Toner | Skin care | Rs. 360 | Rs. 399 | 10% |
And the rest of it, from Rs. 450 to Rs. 899
Above Rs. 400 the pattern does not change at all. The full-size serums, the retinoids, the peptide creams, the baby care and the body lotions are all at the same 10 per cent, off MRPs of Rs. 499, Rs. 599, Rs. 649, Rs. 699 and Rs. 899.
The dearest single product in the catalogue is a hair growth serum at Rs. 810 against an Rs. 899 MRP. Nothing on this store, kits included, exceeds Rs. 1,614.
The one product family that steps outside the pattern is Maleic Bond Repair, the hair range: its 5 per cent mask carries the only genuine markdown on the store at 43 per cent, and its duos and trio are the only multi-buys priced above Rs. 900.
| Product | Category | Price | Stated MRP | Badge |
|---|
| Hydrating Factors 7.3% Hair Shampoo | Hair care | Rs. 450 | Rs. 499 | 10% |
| Vitamin K + Retinal 1% Eye Cream | Skin care | Rs. 450 | Rs. 499 | 10% |
| Glycolic Acid 8% Exfoliating Liquid | Skin care | Rs. 450 | Rs. 499 | 10% |
| SPF 30 Body Lotion | Bath & body | Rs. 450 | Rs. 499 | 10% |
| Marula Oil 05% Cleansing Oil | Skin care | Rs. 540 | Rs. 599 | 10% |
| Ceramides 0.3% + Madecassoside Moisturizer | Skin care | Rs. 540 | Rs. 599 | 10% |
| SPF 60 Sunscreen | Skin care | Rs. 540 | Rs. 599 | 10% |
| Niacinamide 5% Face Serum | Skin care | Rs. 540 | Rs. 599 | 10% |
| AHA BHA 10% Face Exfoliator | Skin care | Rs. 540 | Rs. 599 | 10% |
| Ceramide & Vitamin B5 Delicate Cleanser | Baby care | Rs. 540 | Rs. 599 | 10% |
| Provitamin D3 Massage Oil | Baby care | Rs. 540 | Rs. 599 | 10% |
| Retinol 0.6% Face Serum | Skin care | Rs. 585 | Rs. 649 | 10% |
| Tranexamic 3% Face Serum | Skin care | Rs. 585 | Rs. 649 | 10% |
| Multi Repair Actives 15% Face Serum | Skin care | Rs. 630 | Rs. 699 | 10% |
| Copper Peptide + PDRN 1.25% Face Serum | Skin care | Rs. 630 | Rs. 699 | 10% |
| Multi-Peptides 10% Face Serum | Skin care | Rs. 630 | Rs. 699 | 10% |
| Squalane 100% Face Oil | Skin care | Rs. 630 | Rs. 699 | 10% |
| Granactive Retinoid 2% Face Cream | Skin care | Rs. 630 | Rs. 699 | 10% |
| Hair Growth + Anti-Grey 15.6% Hair Serum | Hair care | Rs. 810 | Rs. 899 | 10% |
| Ceramide & Squalane Nourishing Lotion | Baby care | Rs. 810 | Rs. 899 | 10% |
The only way to beat 10 per cent is to buy a kit
Seven listings carry 15 per cent, and every single one is a multi-product kit priced Rs. 1,019 or above — the Anti-Acne, Dry Skin, Oily Skin, Anti-Ageing and Anti-Pigmentation kits, a sun protection body set and the Maleic Bond hair trio.
So the rule on this store is simple: 10 per cent if you buy one thing, 15 per cent if you buy a bundle of them. Whether that extra five points is worth it depends entirely on whether you would have bought every item in the kit anyway. A kit you half-use is not a saving at any percentage, and we cannot tell you from listing data what a kit's components would cost bought singly — the kits do not publish their contents in a form we can price, so we have not attempted that sum.
The four zero per cent listings are worth a mention only to explain themselves: a tote bag, a travel pouch and two gift-size moisturisers. Minimalist does not discount its merchandise.
| Kit | Price | Stated MRP | Badge |
|---|
| Sun Protection Body Care Kit | Rs. 1,019 | Rs. 1,199 | 15% |
| Dry Skincare Kit | Rs. 1,019 | Rs. 1,199 | 15% |
| Anti-Acne Skin Care Kit | Rs. 1,019 | Rs. 1,199 | 15% |
| Oily Skincare Kit | Rs. 1,062 | Rs. 1,249 | 15% |
| Anti Aging Skin Care Kit | Rs. 1,104 | Rs. 1,299 | 15% |
| Anti Pigmentation Skin Care Kit | Rs. 1,147 | Rs. 1,349 | 15% |
| Maleic Bond Repair Complex Hair Care Trio | Rs. 1,614 | Rs. 1,899 | 15% |
| Listing | What it is | Price | Stated MRP | Badge |
|---|
| Maleic Bond Repair Complex 5% Hair Mask | The only real markdown | Rs. 399 | Rs. 699 | 43% |
| Minimalist Tote Bag | Merchandise, not skincare | Rs. 649 | Rs. 649 | 0% |
| Minimalist Travel Pouch | Merchandise, not skincare | Rs. 599 | Rs. 599 | 0% |
| Vitamin B5 10% Moisturizer (30g) | Gift-size | Rs. 199 | Rs. 199 | 0% |
| B12 + Repair Complex 5.5% Moisturizer 10g | Gift-size | Rs. 149 | Rs. 149 | 0% |
💡 Compare against the marketplaces before you buy direct. Minimalist also sells through Nykaa, Amazon and others, and those channels run their own pricing - on 30 August 2026 we read a Minimalist SPF 50 sunscreen at Rs. 379 and a 2% Salicylic Acid cleanser at Rs. 284 on Nykaa, both at a 5 per cent badge. Same brand, different rate. Check the pack size, which is what usually differs, and then compare the rupee price.
How we read this, and what it does not tell you
These 60 listings were read from beminimalist.co's own product data on 30 August 2026, as published on the brand's Indian store to a logged-out visitor. Every selling price and stated MRP is Minimalist's own figure as displayed that day; the discount percentages are our arithmetic over those two numbers, as are the counts and price ranges.
What this page does not do is tell you whether any of these products works, or which one suits you. We have not used or patch-tested anything named here, the brand's own store carries no customer ratings for us to report, and nothing on this page is dermatological advice - a 0.6 per cent retinol, an 8 per cent glycolic acid and a 10 per cent AHA-BHA exfoliator are active formulations that suit some skin and not others, and that is a question for a doctor rather than a price table. We have also not computed cost per millilitre here, because several listings share a product name across two pack sizes and the data does not always separate them cleanly. This is one day's read; Minimalist can change its pricing at any time.
Frequently Asked Questions
What discount does Minimalist offer on its own website?
A flat 10 per cent on almost everything. In our read of the full 60-listing catalogue on 30 August 2026, 48 listings carried a discount of exactly 10 per cent - the identical figure across skin care, hair care, bath and body, and baby care, from a Rs. 199 hair serum to a Rs. 1,299 duo. Seven listings carried 15 per cent, and all seven were multi-product kits priced Rs. 1,019 or above. Four carried nothing at all, and those were a tote bag, a travel pouch and two gift-size moisturisers rather than skincare. Exactly one product had a real markdown: the Maleic Bond Repair 5% Hair Mask at Rs. 399 against Rs. 699, a 43 per cent badge.
Is it worth waiting for a Minimalist sale?
On the brand's own store, the evidence says no. A discount that is identical across 48 separate products is a standing price rather than a promotion - it is how the brand lists, not a moment that will pass. The only lever available to you is the kit: buying a multi-product bundle moves the rate from 10 per cent to 15. Whether that is worth it depends on whether you would have bought every item in the kit anyway, and a bundle you half-use is not a saving at any percentage. It is also worth checking the marketplaces, since Minimalist sells through Nykaa and Amazon at rates it does not set - we read two Minimalist products on Nykaa at a 5 per cent badge on the same day.
How much do Minimalist products cost in August 2026?
The catalogue we read on 30 August 2026 ran from Rs. 149 to Rs. 1,614, with a median of Rs. 450. Small pack sizes and entry products sit between Rs. 180 and Rs. 399: a 10ml Niacinamide 5% serum and an SPF 50 sunscreen were both Rs. 225, a Marula Oil moisturiser Rs. 180. Full-size serums, retinoids and peptide creams run Rs. 450 to Rs. 810, and the dearest single product was a hair growth serum at Rs. 810. Above that, everything is a multi-product kit, topping out at Rs. 1,614 for the Maleic Bond hair trio. Note that some product names appear at more than one pack size, so check the size before comparing prices.
Why are Minimalist's discounts so much smaller than on shopping sites?
Because the MRPs are small and real. Minimalist's stated MRPs are modest, precise figures - Rs. 199, Rs. 249, Rs. 299, Rs. 349, Rs. 499, Rs. 599 - and the dearest in the whole catalogue is Rs. 1,899. A brand selling direct at close to its own list price has no room for a large badge and no reason to manufacture one. Compare that with a marketplace listing showing 70 or 90 per cent off, where the percentage is calculated from an MRP a seller declared and nobody ever paid. Ten per cent off Rs. 299 leaves you paying Rs. 270; a much larger badge off a much larger MRP can easily leave you paying more. Compare rupees, not percentages.
Does Minimalist show customer ratings on its own store?
Not in the product data we read. Unlike a marketplace listing, the brand's own store did not carry star ratings or review counts we could report, so this page contains no quality signal of any kind and we have not invented one. We have not used or patch-tested any product named here either. If you want review volume before buying, the marketplace listings for the same products carry it - some Minimalist products on Nykaa showed rating counts above 140,000 on the same day. Bear in mind that several of these are active formulations, including a 0.6 per cent retinol and an 8 per cent glycolic acid, and suitability is a question for a doctor rather than a review count.
Prices & codes last verified: 30 August 2026
Every selling price and stated MRP on this page was read from beminimalist.co's own product data on 30 August 2026, as published on the brand's Indian store to a logged-out visitor, and is reported as published. Discount percentages, counts, medians and price ranges are our own arithmetic over Minimalist's two published numbers rather than figures the brand states. The brand's own store carried no customer star ratings or review counts in this data, so nothing here reports efficacy, texture, scent, irritation or results, and we have not used or patch-tested any product named here. Nothing on this page is medical or dermatological advice: several of these are active formulations, including a 0.6 per cent retinol, an 8 per cent glycolic acid and a 10 per cent AHA-BHA exfoliator, and suitability depends on your skin and any treatment you are already using, which is a question for a doctor. We have not computed cost per millilitre because several product names appear at more than one pack size and the data does not separate them cleanly, so check pack size before comparing any two prices. We have not priced the contents of the kits individually, because the listing data does not publish their components in a form we can price. Comparison prices from Nykaa were read the same day and carry the same caveats. Minimalist was not contacted and did not review or approve this page; it can change its pricing at any time, and the price at your checkout is the one that applies. Zoutons may earn a commission if you buy through links on this page; it does not change what you pay.