Every figure below is what each store's own listing data returned on 24 August 2026, restricted to women's kurtas and kurta sets at or under Rs. 1,000.
We read both kurta shelves on the same afternoon - 74 listings on AJIO and 108 women's listings on Myntra, each with a price and a stated MRP. On price the two stores are closer than their badges suggest: AJIO's median under Rs. 1,000 is Rs. 509 against Myntra's Rs. 567. On evidence they are not close at all. Sixty-seven of Myntra's 85 sub-Rs. 1,000 listings carry a rating, one of them from 43,521 buyers. Not a single one of AJIO's 74 does.
Update log:
24 Aug 2026 — first published. AJIO read from its own catalogue across three queries (women kurta, kurta set, women kurtis); Myntra read from window.__myx listing data across six kurta and kurta-set paths, filtered to women's garments. Both stores change prices without notice; we re-check on refresh cycles and log changes here.
24 Aug 2026 — first published. AJIO read from its own catalogue across three queries (women kurta, kurta set, women kurtis); Myntra read from window.__myx listing data across six kurta and kurta-set paths, filtered to women's garments. Both stores change prices without notice; we re-check on refresh cycles and log changes here.
The Two Shelves, Side by Side
| What we measured | AJIO | Myntra |
|---|---|---|
| Listings under Rs. 1,000 | 70 | 85 |
| Cheapest kurta | Rs. 150 | Rs. 307 |
| Median price | Rs. 509 | Rs. 567 |
| Median discount badge | 75% | 72% |
| Deepest badge | 89% | 84% |
| Listings carrying a rating | 0 of 74 | 67 of 85 |
| Largest rating count | none published | 43,521 |
| Labels with physical shops | AVAASA, MAX | none in this band |
The one-line version: AJIO is Rs. 58 cheaper at the median and starts Rs. 157 lower, but Myntra tells you what other people thought. On a Rs. 500 garment, that information is usually worth more than Rs. 58.
The Same Label, Six Listings, One MRP
GoSriKi sells on both stores, and reading its listings across the two shelves is the clearest lesson available in what an MRP on an Indian fashion marketplace actually means.
| Store | Garment | Price | Stated MRP | Badge |
|---|---|---|---|---|
| AJIO | Floral Anarkali kurta set | Rs. 499 | Rs. 4,345 | 89% |
| Myntra | Bandhani printed straight kurta with pants | Rs. 825 | Rs. 4,345 | 81% |
| AJIO | Printed straight kurta set with dupatta | Rs. 849 | Rs. 4,345 | 80% |
| Myntra | Bandhani printed sequinned embroidery kurta | Rs. 999 | Rs. 4,345 | 77% |
| Myntra | Floral printed Anarkali kurta with dupatta | Rs. 1,090 | Rs. 4,345 | 75% |
| Myntra | Mustard cotton-blend printed short kurta | Rs. 1,149 | Rs. 4,345 | 74% |
Six different garments - Anarkalis, straight kurtas, two-piece sets, a short kurta - from one label, across two stores, every one of them stating a list price of exactly Rs. 4,345. The selling prices run from Rs. 499 to Rs. 1,149, a spread of 130 per cent, and the badge obediently moves from 89 per cent down to 74 to keep the arithmetic consistent with a number that is not describing any of them.
This is not a scandal and it is not unique to GoSriKi - it is how the MRP field works across both stores. It is simply the most legible example we found, because the same figure appears six times in one afternoon's reading. The practical instruction is the one this page keeps returning to: the only number that means anything is what you pay.
Where AJIO Wins
- The bottom of the market. AJIO's cheapest women's kurta is Rs. 150 against Myntra's Rs. 307, and it has real depth below Rs. 300 where Myntra has almost none.
- Complete sets under Rs. 1,000. AJIO's sub-Rs. 1,000 shelf is thick with two- and three-piece sets - a GOSRIKI kurta-and-pants set at Rs. 364, a Kiana three-piece at Rs. 660, a SRILICA embroidered Anarkali set with dupatta at Rs. 919. Myntra's equivalent band is mostly single kurtas.
- Brands with shops. AVAASA is Reliance Trends' own label and appeared nineteen times in our AJIO pull; MAX is a Landmark Group chain. Both have stores where their stated MRPs are printed on swing tags, which is why their badges are 14, 17, 49 and 75 per cent rather than 85. Nothing in Myntra's sub-Rs. 1,000 kurta band has a comparable retail footprint.
Where Myntra Wins
- Ratings, decisively. Sixty-seven of 85 listings rated, against none. The anayna printed kurta at Rs. 749 carries 43,521 ratings at 4.4; the Keitra pure cotton at Rs. 620 carries 16,502 at 4.5; a KALINI thread-work kurta at Rs. 599 carries 10,419 at 4.3.
- Fabric named more often. Myntra listing titles here routinely say "pure cotton" - the Keitra, the Sangria mandarin-collar set, a BKApparels V-neck at Rs. 363. Not one AJIO listing in our read stated a fabric at all.
- A visible mid-market. Between Rs. 600 and Rs. 1,000, Myntra's shelf is full of garments with four- and five-figure rating counts. That is the band most people buy in, and it is where the information gap costs AJIO most.
Read a Myntra rating count carefully, though: Myntra pools counts across a label's catalogue rather than per garment, so a large number describes a brand's record rather than the specific kurta photographed. It is still far more than AJIO gives you, which is nothing.
How we read the two shelves, and what that limits
AJIO was read through its own catalogue across three queries - women kurta, kurta set, women kurtis - returning 74 listings that carried both a price and a stated MRP, 70 of them at or under Rs. 1,000. Myntra was read from its window.__myx listing data across six kurta and kurta-set paths, returning 108 women's listings after we removed boys', girls' and kids' garments, 85 of them at or under Rs. 1,000. Neither is the store's complete catalogue - both run to thousands of listings - so every figure on this page describes the shelf as each store's default sort presented it on 24 August 2026, not the whole store. We did not match individual garments across the two stores because kurtas are not sold as identical SKUs the way an appliance is; the GoSriKi table above compares different garments from one label, and says so.
Which Store to Buy From
The verdict
Buying one kurta to wear often? Myntra. The rating counts in the Rs. 600-1,000 band are in the thousands, and on a garment you will wash twenty times, other people's experience is worth more than the Rs. 58 median saving.
Buying a complete festive set, or buying several? AJIO. It is deeper in three-piece sets under Rs. 1,000 and it starts Rs. 157 lower, and if you are ordering three kurtas the price gap starts to matter more than the missing ratings.
Want a brand you could return to a shop? AJIO, specifically AVAASA or MAX. They are the only labels across either shelf in this price band with physical stores behind their stated prices.
Either way: ignore the discount badge on both stores. Six garments in this read from one label all claim a list price of Rs. 4,345.
Frequently Asked Questions
Is AJIO or Myntra cheaper for kurtas under Rs. 1,000?
AJIO, but by less than the badges suggest. Reading both shelves on 24 August 2026, AJIO's cheapest women's kurta was Rs. 150 against Myntra's Rs. 307, and the median price of the sub-Rs. 1,000 listings was Rs. 509 on AJIO against Rs. 567 on Myntra - a difference of Rs. 58. AJIO also had the deeper shelf at that price point, with 70 of its 74 listings under Rs. 1,000 against 85 of Myntra's 108. The gap widens at the very bottom and closes almost completely in the Rs. 500-1,000 band, where most people actually shop. Neither store's discount percentage is a reliable guide to either question.
Which store shows ratings on kurtas, AJIO or Myntra?
Myntra, and it is the single biggest practical difference between them. Sixty-seven of the 85 Myntra women's kurta listings we read under Rs. 1,000 carry a published rating and a rating count - the largest was 43,521 ratings at 4.4 on an anayna printed kurta at Rs. 749. Not one of AJIO's 74 kurta listings carries a rating, a review count or a star average; the fields are simply absent. On a shelf where nothing else is published either - no fabric composition, no measured size chart - that leaves the discount badge as the only number AJIO hands you, which is the number worth least.
Why does the same brand show a different price on AJIO and Myntra?
Because each store sets its own selling price and its own claimed MRP for the same label. GoSriKi is the clearest case in this read: it appears four times on Myntra at Rs. 825, Rs. 999, Rs. 1,090 and Rs. 1,149, and twice on AJIO at Rs. 499 and Rs. 849 - and six of those listings state an MRP of exactly Rs. 4,345. Six different garments, two stores, one identical claimed list price, and badges running from 74 to 89 per cent. The MRP is not describing any of the garments; it is a figure entered into a field. Compare what you pay, never what the badge says you saved.
Does AJIO have cheaper kurtas because they are lower quality?
We cannot tell you that, and neither store publishes enough to let anyone tell you. Not one listing in either read - AJIO's 74 or Myntra's 108 - states a fabric composition in the listing data we pulled. What is visible is a structural difference in who is selling: AJIO's sub-Rs. 1,000 shelf includes AVAASA, Reliance Trends' own label with nineteen listings, and MAX, a Landmark Group chain - both brands with physical shops. Myntra's equivalent band is almost entirely marketplace labels, but those labels come with rating counts in the thousands. Different kinds of evidence, not different proven quality.
Which store should I buy a Raksha Bandhan kurta from?
With Raksha Bandhan falling on 28 August 2026, the practical split is this. If you want a complete festive outfit - kurta, bottom and dupatta - AJIO's sub-Rs. 1,000 shelf is deeper in three-piece sets, with a SRILICA embroidered Anarkali set at Rs. 919 and a Kiana three-piece at Rs. 660. If you want a single kurta and want to know that thousands of people have bought it before you, Myntra is the store: the anayna kurta at Rs. 749 carries 43,521 ratings at 4.4 and the Keitra pure cotton at Rs. 620 carries 16,502 at 4.5. Buying blind on a set is a bigger risk than buying blind on one kurta.
Prices last verified: 24 August 2026
Every price, stated MRP, discount percentage, rating and rating count on this page was read on 24 August 2026 - the AJIO figures from AJIO's own catalogue across three queries, and the Myntra figures from Myntra's own listing data across six kurta and kurta-set paths, filtered to women's garments after boys', girls' and kids' listings were removed. Seventy-four AJIO listings and 108 Myntra listings returned both a price and a stated MRP. Neither read is the store's full catalogue, so the medians, counts and floors quoted here describe the shelves as each store presented them on the day rather than the whole store. We did not pair individual garments across the two stores, because kurtas are not sold as identical items the way an appliance model is; the GoSriKi comparison sets out six different garments from one label and labels them as such. AJIO publishes no rating, no review count and no fabric composition for any listing in this read, and Myntra reports rating counts pooled across a label's catalogue rather than per garment, so a large Myntra count describes a brand's record rather than the individual kurta shown. An MRP is the figure each listing states, and this page exists partly to show that six garments can share one - we have not verified that any garment here was ever sold at its stated MRP, so every discount percentage quoted is arithmetic over a store's own two numbers rather than a measured saving. Cuts, prints and piece counts are quoted from the listings and are reported rather than inspected; we have not handled any garment named here and make no claim about the quality or durability of anything on either shelf. Prices on both stores change frequently and can differ once a coupon is applied at checkout - re-check before paying. Zoutons may earn a commission if you shop through links on this page; it does not change what you pay, and nothing here was reviewed or approved by AJIO, Myntra or any brand named.
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