The useful question about an Amazon offer is not how big it is. It is whether the shelf you are looking at ever has one. We read ten search shelves on 29 September 2026 - 296 listings, one morning, one host - and simply counted the tiles carrying a struck-through price.
Dry fruits: 1 of 40. Green tea: 8 of 40. Webcams and treadmills: all of them. Below: the full shelf-by-shelf table, why the rarest badges are also the biggest, the 18 tissue tiles that print no MRP at all, and the two green tea listings that claimed 100% off against an MRP of Rs. 174,000.
📅 Update log:
29 September 2026 — first published. All ten shelf reads and every count in the table were carried out on this date, from amazon.in's own search results, logged out, in India, with nothing purchased. Search results are personalised and change continuously; the figures here describe 296 tiles on that day.
The shelf decides whether there is a discount at all
We read ten Amazon India search shelves on 29 September 2026 - 296 listings - and counted something simpler than prices: how many tiles carried a discount badge at all. On the dry fruits shelf, one listing in forty did. On the webcam and treadmill shelves, every single listing did.
That is not a small difference in degree. It means the answer to "is there an offer on this?" is largely settled before you search, by which aisle you are standing in.
| Search shelf | Listings read | With a discount badge | Share | Median badge when shown | Median price |
|---|
| Dry fruits | 40 | 1 | 2% | 13% | Rs. 354 |
| Green tea | 40 | 8 | 20% | 67% | Rs. 232 |
| Tissue box | 40 | 10 | 25% | 52.5% | Rs. 249 |
| Toilet cleaner | 40 | 11 | 28% | 70% | Rs. 242 |
| Air freshener | 40 | 16 | 40% | 52.5% | Rs. 225 |
| Garbage bags | 40 | 29 | 72% | 28% | Rs. 283 |
| Projector | 15 | 14 | 93% | 63% | Rs. 5,499 |
| Vacuum flask | 40 | 39 | 98% | 25% | Rs. 750 |
| Webcam | 15 | 15 | 100% | 50% | Rs. 1,999 |
| Treadmill | 16 | 16 | 100% | 62% | Rs. 29,994 |
Every figure above was read on the same day, from the same host, logged out, with ASINs deduped. The shelves with 15 or 16 listings returned that many on the first page of results; the rest were capped at 40. A note on one row: the "tissue box" search returns mostly tissue holders - car visor napkin holders, wooden box holders - rather than packs of paper, so read that line as the holder shelf.
Dry fruits: one discounted listing in forty
The dry fruits shelf is the extreme. Of 40 listings, exactly one showed a discount: a Rs. 349 dates-and-pista bite pack against a stated MRP of Rs. 400, a 13% badge, with 3,895 ratings. The other 39 tiles showed a price and nothing struck through.
The prices were not high - a median of Rs. 354, with the discounted listing sitting at almost exactly that median. This is a shelf that sells at its price. Waiting for a sale on it, or hunting the tiles for a badge, is wasted effort in a way that the same behaviour on the treadmill shelf is not.
Where the badges are rarest, they are also biggest
The second pattern is counter-intuitive. On the green tea shelf only 8 of 40 listings carried a badge - but the median badge among those eight was 67%. On toilet cleaner, 11 of 40 carried one and the median was 70%. Compare that with the vacuum flask shelf, where 39 of 40 tiles carried a badge and the median was 25%.
So the shelves that almost never advertise a discount advertise a very large one when they do, and the shelves that always advertise one mostly advertise a modest one. A 70% badge on a Rs. 136 toilet cleaner comes from a stated MRP of Rs. 2,720 on a Rs. 136 bottle; a 25% badge on a flask comes from an MRP a few hundred rupees above the price. The two numbers are doing completely different jobs.
This is why we price things per unit rather than by badge. On the garbage bag shelf we read the same morning, the third-cheapest bag in the read carried a 1% badge and the single most expensive bag carried a 42% one - the full working is in our garbage bag price-per-bag read.
Sometimes there is no MRP printed at all
An absent badge is frequently an absent MRP rather than a discount of zero. 18 of the 40 tissue tiles printed no struck-through figure whatsoever, and so did 10 of the 40 garbage bag tiles. One dry fruits tile and one toilet cleaner tile did the same.
A seller is free to list without stating an MRP, and many do. The practical effect is that on those shelves the tiles are not comparable on "discount" in any sense - there is no second number to compare against - and the only comparison left is price, or better, price per unit of the thing.
Two tiles claimed 100% off, and neither was a sale
Two green tea listings from one brand displayed a 100% badge: Rs. 261 against a stated MRP of Rs. 174,000, and Rs. 240 against Rs. 160,000. Those MRPs are roughly 666 times the selling prices.
This is the display fault we documented separately: Amazon's price block sometimes carries a per-unit rate or a figure recorded in paise rather than a genuine M.R.P., and the badge is then computed from it. It is a data artefact, not an offer. We excluded both listings from every median on this page. The full explanation, with eleven tiles verified one at a time, is in what that second figure on an Amazon tile actually means.
The pattern is real, but it is not "consumables never discount"
It is tempting to summarise this as things-you-rebuy do not go on sale and things-you-buy-once do. Four shelves fit that neatly - dry fruits, green tea, toilet cleaner and air freshener at 2% to 40% incidence, against webcams, treadmills, projectors and flasks at 93% to 100%.
The garbage bag shelf breaks it. Bin bags are about as consumable as a product gets, and 29 of 40 tiles carried a badge. So the honest statement is narrower: badge incidence varies from 2% to 100% depending on the shelf, it cannot be predicted from the price of the goods, and it is worth checking once for a category you buy regularly rather than assuming either way.
What to do with this
- On a low-incidence shelf, buy when you need it. A shelf where 1 in 40 tiles is discounted is not going to reward waiting, and the median price of the discounted listing was the same as the shelf median anyway.
- On a high-incidence shelf, the badge tells you nothing on its own. When 39 of 40 listings carry one, carrying one is not a distinction - compare the prices, not the percentages.
- Treat a very large badge on a cheap consumable as a question, not an answer. A 70% or 95% badge on a Rs. 130 bottle comes from a stated MRP many times the price, and stating a high MRP is lawful and commonplace.
- Divide by the unit. Bags, tea bags, millilitres, grams - the per-unit rate is the only figure on these shelves that is comparable between two tiles.
Method, in full
Ten searches were run against amazon.in on 29 September 2026, server-side with plain scrapling, logged out, from an Indian IP, with nothing purchased and no account signed in. Results were capped at the first 40 listings per term; the projector, webcam and treadmill searches returned 15, 15 and 16 usable tiles respectively. ASINs were deduped within each shelf but not across shelves. A listing counts as "with a discount badge" if the tile displayed both a selling price and a higher struck-through figure. Median badge is the median of those listings only. Median price is across all listings on the shelf, discounted or not. Two green tea tiles showing MRPs of Rs. 174,000 and Rs. 160,000 were excluded from the median badge and median price figures as data artefacts. Amazon search results are personalised and change continuously, so this describes 296 tiles on one date rather than Amazon's catalogue.
Frequently Asked Questions
Prices & codes last verified: September 29, 2026
Zoutons may earn a commission when you buy through links on this page. Every figure here was read on 29 September 2026 from amazon.in's own search results, logged out, in India, server-side, with nothing purchased and no account signed in. The ten searches were for dry fruits, green tea, tissue box, toilet cleaner, air freshener, garbage bags, vacuum flask, projector, webcam and treadmill; results were capped at the first 40 listings per term and the projector, webcam and treadmill searches returned 15, 15 and 16 usable tiles. ASINs were deduped within each shelf but not across shelves. Every count, share, median and comparison on this page describes those 296 tiles on that date and nothing wider: Amazon's catalogue is far larger, search results are personalised, ranked and change continuously, and a different reader running the same queries will not see the same tiles. A listing is counted as carrying a discount badge only if its tile displayed both a selling price and a higher struck-through figure; a tile displaying no struck-through figure is counted as carrying no badge, and we do not treat that as a discount of zero or as any statement about the seller. Two green tea tiles displaying stated MRPs of Rs. 174,000 and Rs. 160,000 are excluded from the medians as data artefacts. This page is a description of what a set of search tiles displayed on one day. It is NOT an allegation, finding, suggestion or implication that Amazon or any seller has mispriced anything, advertised misleadingly, withheld discounts, breached the Legal Metrology Act, the Consumer Protection Act or any other law, rule, regulation or platform policy, or acted improperly in any way, and no wrongdoing by Amazon Seller Services Private Limited or by any brand or seller named or unnamed is alleged or implied. Choosing whether to state an MRP, what MRP to state, and whether to discount are ordinary and lawful commercial decisions. An MRP is the figure a listing displays and we have not verified that any product here was ever sold at it, so every percentage on this page is arithmetic over two published numbers rather than a measured saving. No product named on this page is reviewed, tested, recommended or assessed: we did not buy, open, taste, brew, use or measure anything, and nothing here is a statement about the quality, safety, efficacy, purity, nutritional value or fitness for purpose of any tea, food, cleaning product, tissue or appliance. Descriptions such as 'organic', 'ceremonial grade', 'bamboo', 'unbleached', 'metabolism boosting' and any health or weight claim are the brands' own printed text, reproduced as printed, not verified and not endorsed - nothing here is medical, dietary or nutritional advice. Product photographs are the listings' own images as published on amazon.in. Prices change without notice and can differ at checkout after coupons, subscribe-and-save discounts, bank offers or delivery charges; the price shown at your checkout prevails over anything here.