Amazon Conditions of Use 2026: What the Terms Say About Sellers

✍ By Zoutons Editorial Team🕔 Updated: October 8, 2026Amazon's own Conditions of UseRead 8 October 2026Quoted verbatimNothing purchasedNo order placed🔗 Affiliate links included
Everyday marketplace goods of the kind Amazon's Conditions of Use cover, shown as they appear in the listings' own product photographs

Amazon.in's Conditions of Use run to more than five hundred lines, and one passage matters more than the rest because it answers a question every shopper eventually asks: who do you complain to? "We shall not mediate or resolve any dispute or disagreement between you and the sellers or manufacturers of the products", and "At no time shall any right, title or interest in the products sold through or displayed on the website vest with Amazon."

We read the page first-party on 8 October 2026, logged out, in India, with nothing purchased. Below: that marketplace clause and the considerable practical caveats to it, the exclusive Delhi jurisdiction, the undertaking to buy for personal use only and why it touches consumer status, the permanent licence over reviews, the new synthetic-media rules, and the two clauses that run in the buyer's favour. This reports published terms and expresses no view on whether any would be enforced; nothing here is legal advice.

Verbatim, from Amazon.in's own Conditions of Use
Read 8 October 2026 on amazon.in, nodeId 200545940
"We shall not mediate or resolve any dispute or disagreement between you and the sellers or manufacturers of the products"
📅 Update log:
8 October 2026 — First publication. Amazon.in's Conditions of Use read in full: the account confidentiality and responsibility clauses, the limited licence and its exclusion of collecting product listings, descriptions or prices, the right to terminate accounts and remove or edit content without notice, the prohibited content list, the synthetically generated information provisions and the disclosure requirement, the reviews and communications licence with its royalty-free, irrevocable, perpetual and fully sublicensable wording and the right to use the submitted name, the total-price-in-single-figure display rule, the marketplace disclaimer covering sellers' actions and inactions, the no-mediation sentence, the as-is warranty disclaimer covering quality, safety, fitness and legality, the no-title-vesting clause, the user indemnity, the release of claims over vendors' actions, the Indian Contract Act capacity clause and the minors provision, the third-party stores and links disclaimer, the force majeure clause and its express preservation of statutory rights, the non-waiver clause, the exclusive Delhi jurisdiction clause, the identification of Amazon Seller Services Private Limited as operator, the Amazon Software terms reference and the sanctions and export clause. Terms verified 8 October 2026.

The clause that says Amazon is not the seller

The most consequential passage in Amazon.in's Conditions of Use is not about accounts or copyright. It is about who you are actually buying from, and what happens when that goes wrong:

"We shall neither be liable nor responsible for any actions or inactions of sellers nor any breach of conditions, representations or warranties by the sellers or manufacturers of the products and hereby expressly disclaim and any all responsibility and liability in that regard. We shall not mediate or resolve any dispute or disagreement between you and the sellers or manufacturers of the products." The doubled "disclaim and any all" is the page's own wording.

Then the ownership sentence: "At no time shall any right, title or interest in the products sold through or displayed on the website vest with Amazon nor shall Amazon have any obligations or liabilities in respect" of them.

This is the marketplace model stated plainly. Most of what you see on Amazon.in is sold by third-party sellers; the terms say Amazon never takes title to those goods and will not act as referee between you and the seller. The same section disclaims warranties as to "quality, suitability, accuracy, reliability, completeness, timeliness, performance, safety, merchantability, fitness for a particular purpose, or legality of the products listed", and says the site and its content — "including the price of products" — are provided "as is, without warranty of any kind".

Operating a marketplace rather than a shop is entirely lawful and is how the platform has always been structured; no wrongdoing is alleged by setting the clause down. Nor does a contract term settle the question — e-commerce and consumer protection rules in India impose their own duties on marketplaces regardless of what a conditions page says, and Amazon in practice runs returns, refunds and an A-to-Z style escalation route that go beyond what this clause promises. The clause is worth knowing because it tells you where the contractual floor sits, not because the floor is where every case lands.

Delhi, exclusively

The governing-law clause is two sentences and leaves no room: "These conditions are governed by and construed in accordance with the laws of India. You agree, as we do, to submit to the exclusive jurisdiction of the courts at Delhi."

The phrase "as we do" is unusual and worth noticing — it frames the clause as mutual rather than imposed. The operative word is still "exclusive", and the city is Delhi for a platform that sells into every pin code in the country.

The website operator is named: "This website is operated by Amazon Seller Services Private Limited." That is the entity on the contract. The same document restricts who may contract at all — "Use of Amazon.in is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. If you are a minor i.e. under the age of 18 years, you may use Amazon.in only with the involvement of a parent or guardian."

One clause cuts the other way and deserves credit: the force-majeure provision ends with "This condition does not affect your statutory rights." That sentence is rarer in Indian e-commerce terms than it should be, and it is the document acknowledging that a contract does not displace the law.

"Only for your personal use and not for business purposes"

One undertaking in the risk clause is easy to read past and is broader than it looks: "You acknowledge and undertake that you are accessing the services on the website and transacting at your own risk and are using your best and prudent judgment before entering into any transactions through the website. You further acknowledge and undertake that you will use the website to order products only for your personal use and not for business purposes."

Personal use only. Anyone ordering a printer for an office, stock for a shop or supplies for a small business from the ordinary consumer storefront is doing something this sentence says they undertake not to do. Amazon operates a separate business-purchasing service for exactly that case, with its own terms and GST invoicing, which is the route the clause effectively points to.

The practical reason to care is not enforcement — nothing here suggests Amazon polices this clause against ordinary shoppers, and no claim is made that it does — but consumer status. A great deal of consumer protection law in India turns on whether goods were bought for a commercial purpose, and a buyer who has undertaken "personal use" while buying for a business has muddied a question they may later need to be clean. How that interacts with any individual purchase is a matter for a court or consumer commission and not for this page.

The release that follows is sweeping: the user "expressly release[s] Amazon Seller Services Private Limited and/or its affiliates and/or any of its officers and representatives from any cost, damage, liability or other consequence of any of the actions/inactions of the vendors and specifically waiver any claims or demands that you may have in this behalf under any statute, contract" — again, the grammar is the page's.

ClauseWhat Amazon's Conditions of Use stateEffect
Seller disputes"We shall not mediate or resolve any dispute" with sellersNo mediation promised
Title to the goods"At no time shall any right, title or interest ... vest with Amazon"Never the owner
Product warrantiesdisclaimed, including safety, quality and fitnessDisclaimed
Prices and contentprovided "as is, without warranty of any kind"As is
What you may buy for"only for your personal use and not for business purposes"Personal use
Jurisdiction"exclusive jurisdiction of the courts at Delhi"Delhi only
Statutory rightsforce majeure "does not affect your statutory rights"Expressly preserved
Who operates the siteAmazon Seller Services Private LimitedNamed entity
Minorsunder 18 only "with the involvement of a parent or guardian"Supervised
Your reviewslicence is "royalty-free, irrevocable, perpetual and fully sublicensable"Permanent
Your name on themmay use "the name that you submit in connection with such content"If they choose
Account suspensionmay "terminate accounts, remove or edit content at any time without notice"No notice
AI-generated contentmust not falsely represent any person, product or approvalDisclosure required
Price display"the total price in single figure" with the break-upAll-in pricing

What happens to a review once you post it

Reviews are the reason many people use Amazon at all, and the licence attached to posting one is permanent. By posting content you grant Amazon Seller Services Private Limited and its affiliates a "royalty-free, irrevocable, perpetual and fully sublicensable" right to use, reproduce and distribute it, and you "grant Amazon Seller Services Private Limited and its affiliates and sublicensees the right to use the name that you submit in connection with such content, if they choose."

Irrevocable and perpetual mean what they say: deleting your account does not unwind the licence. Sublicensable means the content can be passed on. This is standard platform drafting — user-generated content would be unusable on any scale without it — and no wrongdoing is alleged. It simply means a review is better thought of as published than as posted.

The content rules themselves have been updated for synthetic media, and that is what dates this document to the current rule-making rather than to a decade ago: "content that is synthetically generated, manipulated or altered using artificial intelligence systems, generative models, or similar technologies must not falsely represent any person, product, certification, regulatory approval or material fact. Where required under applicable law, users must clearly disclose that content is synthetically generated."

Amazon reserves the right "(but not the obligation)" to remove, restrict, disable access to, or label content it determines involves unlawful synthetically generated information, and separately may "terminate accounts, remove or edit content at any time without notice to you". The phrase "but not the obligation" is the one to notice: the power is reserved, the duty is not accepted.

The clause that works in the buyer's favour

Not everything in this document limits the shopper. One provision is a straightforward consumer protection and it governs how prices must be shown: the site displays "the total price in single figure of any good or service, along with the breakup price" for the goods.

All-in pricing with a visible break-up is the thing that makes a listed price comparable, and it is why the price arithmetic on our own Amazon price reads works at all — the number on the tile is meant to be the number at checkout, not a base figure waiting for additions. Paired with the statutory-rights sentence in the force majeure clause, it shows a document that is not uniformly one-directional.

Account responsibility runs the usual way: you are responsible "for maintaining the confidentiality of your account and password and for restricting access to your computer" and agree "to accept responsibility for all activities that occur under your account or password". The licence to use the site is limited and expressly excludes "any collection and use of any product listings, descriptions, or prices" — a clause that governs automated price harvesting, which is why price pages on this site are read manually rather than scraped at scale, and why figures are always dated.

How to use this page

Four practical points, none of them legal advice. One: check who the seller is before you buy. The terms say Amazon takes no title and will not mediate seller disputes, so the "Sold by" line on a listing is information worth reading — in practice the platform's own returns and refund processes do far more than this clause promises, but the seller is still who you contracted with. Two: buying for a business belongs on the business service, because the consumer storefront's terms have you undertake personal use only, and consumer status can turn on commercial purpose. Three: treat a review as permanently published — the licence you grant is irrevocable, perpetual and sublicensable, and covers the name you post under. Four: note Delhi. The jurisdiction clause is exclusive, which is worth knowing before a dispute rather than during one. Everything above is Amazon's published text as it stood on 8 October 2026 and a published policy can be amended at any time. This page describes contract terms and expresses no view on whether any of them would be enforced; nothing here is legal advice.

Frequently Asked Questions

Do Amazon's Conditions of Use say Amazon is the seller?
They say the opposite. "We shall neither be liable nor responsible for any actions or inactions of sellers nor any breach of conditions, representations or warranties by the sellers or manufacturers of the products ... We shall not mediate or resolve any dispute or disagreement between you and the sellers or manufacturers of the products." And: "At no time shall any right, title or interest in the products sold through or displayed on the website vest with Amazon." Running a marketplace rather than a shop is entirely lawful and no wrongdoing is alleged. A contract term also does not settle the question — Indian e-commerce and consumer protection rules impose duties on marketplaces regardless, and in practice Amazon operates returns, refunds and escalation routes that go well beyond this clause. It describes the contractual floor, not the usual outcome.
Where does Amazon.in say disputes must be heard?
Delhi, and exclusively. "These conditions are governed by and construed in accordance with the laws of India. You agree, as we do, to submit to the exclusive jurisdiction of the courts at Delhi." The phrase "as we do" frames it as mutual; the operative word is "exclusive". The site is operated by Amazon Seller Services Private Limited, which is the entity named on the contract. Exclusive jurisdiction clauses are ordinary commercial drafting and no wrongdoing is alleged by quoting this one; whether such a clause displaces the forum a consumer is otherwise entitled to use in India is a matter for a court or a consumer commission and is not assessed here.
Can I use Amazon.in to buy things for my business?
The consumer storefront's terms have you undertake not to. "You further acknowledge and undertake that you will use the website to order products only for your personal use and not for business purposes." Amazon runs a separate business-purchasing service with its own terms and GST invoicing for that case. Nothing here suggests Amazon enforces this clause against ordinary shoppers, and no claim is made that it does. The reason to care is consumer status rather than enforcement: a great deal of consumer protection law in India turns on whether goods were bought for a commercial purpose. How that applies to any individual purchase is for a court or consumer commission, not for this page, and nothing here is legal advice.
What rights does Amazon get over a review I write?
A permanent licence. Posting content grants a "royalty-free, irrevocable, perpetual and fully sublicensable" right to use, reproduce and distribute it, and grants Amazon and its sublicensees "the right to use the name that you submit in connection with such content, if they choose." Irrevocable and perpetual mean deleting an account does not unwind it; sublicensable means it can be passed on. This is standard platform drafting and no wrongdoing is alleged — user-generated content could not be operated at scale without such a licence. The practical reading is that a review is published rather than merely posted.
Do Amazon's terms cover AI-generated content?
Yes, and the clause is recent enough to date the document. Content "that is synthetically generated, manipulated or altered using artificial intelligence systems, generative models, or similar technologies must not falsely represent any person, product, certification, regulatory approval or material fact. Where required under applicable law, users must clearly disclose that content is synthetically generated." Amazon reserves the right "(but not the obligation)" to remove, restrict, disable access to or label content it determines involves unlawful synthetically generated information, and separately may "terminate accounts, remove or edit content at any time without notice to you". The reserved-power-without-duty wording is the part worth noticing.
Prices & codes last verified: October 8, 2026
Zoutons may earn a commission when you buy through links on this page. Every quoted sentence, clause and detail here was read on 8 October 2026 from Amazon.in's published Conditions of Use page, logged out, in India, with nothing purchased, no order placed, no account created, no dispute raised and customer service not contacted; quotations are reproduced verbatim from Amazon's own page, including its own spelling, grammar, capitalisation and punctuation, and any apparent error inside a quotation - including 'disclaim and any all responsibility' and 'specifically waiver any claims' - is the source page's rather than ours and is reproduced rather than corrected. A published policy can be amended at any time, so the terms described here may already differ from the ones that apply to your order; the terms shown on amazon.in and at your own checkout prevail over anything on this page. This page describes published contract terms. It does not assess, and expresses no view on, whether any clause quoted above is valid, binding or enforceable against any consumer, which is a matter for a court or a consumer commission and not for a price page; a term in a website contract does not by itself determine a consumer's statutory rights, the duties that e-commerce or consumer protection rules place on a marketplace, or where a complaint may be filed, and nothing on this page is legal, contractual, tax or financial advice or a substitute for advice from a qualified lawyer. Reporting that a set of website conditions contains a marketplace liability disclaimer, a no-mediation statement, a no-title-vesting clause, an as-is warranty disclaimer, a personal-use undertaking, a user indemnity, a release of claims, an exclusive jurisdiction clause, a perpetual content licence, an account-termination clause or a synthetic-media provision is a description of published text; operating an online marketplace in which goods are sold by third-party sellers, disclaiming liability for those sellers' acts, reserving rights over user-generated content, reserving rights of account termination and specifying a forum for disputes are ordinary and lawful commercial practices, and no statement here alleges unfair trade practice, an unfair contract term, deficiency in service, a dark pattern, misleading advertising or any breach of the Consumer Protection Act, the Consumer Protection (E-Commerce) Rules, the Indian Contract Act, the Information Technology Act, the Legal Metrology Act or any other law, rule or guideline by Amazon Seller Services Private Limited, by Amazon, or by any associated entity, officer, employee or seller, and no wrongdoing is alleged or implied. In particular, nothing on this page asserts or implies that Amazon has refused to assist any customer with a seller dispute, has declined any refund or return, or has failed to meet any obligation owed to a buyer; we placed no order and raised no dispute, and the platform operates returns, refunds and escalation processes that are separate from the clauses quoted here and that in practice go beyond them. No seller, brand or product is identified, assessed, tested, compared or criticised on this page, and no claim is made about the quality, safety or suitability of anything sold on the marketplace. Nothing here is an allegation that any particular purchase falls inside or outside the personal-use undertaking, or that any reader's consumer status is affected in any particular way; that question depends on facts and is for a court or consumer commission. Product photographs are listings' own images, already held on our content delivery network from earlier price reads, and may be styled or retouched; the goods shown illustrate the kind of marketplace purchase these conditions concern, are not offers, and their prices are not stated here. Prices change without notice; the figures shown at your own checkout prevail over anything here.
Sahil By Sahil - Coupon Expert 08 Oct 2026