A sweatshirt badged 6% off costs Rs. 187. A pullover badged 90% off costs Rs. 300. Both are on the same shelf, read in the same pass.
We read 159 listings from AJIO's sweater, jacket, sweatshirt and shawl shelves on 21 October 2026, and 109 of them sell under Rs. 1,000. Inside that band the advertised discount runs 6% to 90% — and which end a garment lands on depends on the label, not on the garment. V-MART's listings are badged 4% to 12%; KOTTY's run 77% to 90%. So the arithmetic inverts: a V-MART sweatshirt badged 6% off sells for Rs. 187, while a KOTTY pullover badged 90% off sells for Rs. 300. Across all 159, the shallowest-badged band has a median price of Rs. 440 — cheaper than every band but one.
Every price below was pulled from AJIO on October 21, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.
A sweatshirt badged 6% off is the cheapest thing in this read. A pullover badged 90% off costs sixty per cent more.
Rs. 187, stated Rs. 199, badged 6%, no rating published
Why it earned its spot it is the cheapest listing on this page and it carries the smallest discount in the entire read, which is the whole argument in one card.
Rs. 879, stated Rs. 999, badged 12%, no rating published
Why it earned its spot it is the clearest single comparison on the shelf: a shallow badge on a garment that costs nearly three times the deepest-badged one.
Rs. 497, stated Rs. 599, badged 17%, no rating published
Why it earned its spot it is a near-full-price listing that undercuts a good deal of the deep-badged shelf.
The 80-99% band has a median price of Rs. 725 - dearer than the 60-79% band and dearer than the shallowest band of all.
Rs. 300, stated Rs. 2,999, badged 90%, no rating published
Why it earned its spot it carries the largest advertised discount anywhere in the read, which makes it the right place to test what a 90% badge is actually worth.
Rs. 400, stated Rs. 2,499, badged 84%, no rating published
Why it earned its spot it is the deepest-badged outerwear on the page and shows what the 80%-plus band actually costs.
Rs. 200, stated Rs. 799, badged 75%, no rating published
Why it earned its spot DNMX is the single biggest brand presence in this read and this is what it charges at the bottom of its range.
Rs. 200, stated Rs. 499, badged 60%, no rating published
Why it earned its spot it has the lowest stated MRP of any seated listing bar one, which caps how impressive its badge can look.
Two different labels landing on exactly Rs. 315, exactly Rs. 1,499 stated, and exactly 79% off.
Rs. 315, stated Rs. 1,499, badged 79%, no rating published
Why it earned its spot it and the Buda Jeans Co sweater below sell at exactly the same price with exactly the same badge, from different brands.
Rs. 315, stated Rs. 1,499, badged 79%, no rating published
Why it earned its spot it is the second half of the matched pair and confirms the price point is a shelf setting rather than a coincidence.
Ninety-one of the 159 listings sit in the 60-79% band at a median price of Rs. 455. This is what the shelf's default setting buys.
Rs. 432, stated Rs. 1,799, badged 76%, no rating published
Why it earned its spot it sits close to the 60-79% band median and shows what a typical deep-badged listing actually costs.
Rs. 305, stated Rs. 1,218, badged 75%, no rating published
Why it earned its spot it is the cheapest hooded layer seated here and sits inside the shelf's dominant badge band.
Rs. 351, stated Rs. 1,405, badged 75%, no rating published
Why it earned its spot it is the cheapest high-neck knit in the read and sits at the shelf's median badge.
Six shawls, badges from 42% to 75%, and not one of them reaches the knitwear's ninety.
Rs. 264, stated Rs. 799, badged 67%, no rating published
Why it earned its spot it is the cheapest of the six shawls in the read and anchors the bottom of that sub-shelf.
Rs. 410, stated Rs. 1,639, badged 75%, no rating published
Why it earned its spot it carries the largest discount of any shawl in the read.
Rs. 920, stated Rs. 2,000, badged 54%, no rating published
Why it earned its spot it is the most expensive shawl on the page and carries a middling badge, which is the shawl sub-shelf's pattern in one card.
Rs. 350, stated Rs. 699, badged 50%, no rating published
Why it earned its spot it shows the shawl sub-shelf's most common badge shape — a round 50% off a round MRP.
Rs. 999, stated Rs. 1,999, badged 50%, no rating published
Why it earned its spot it is the most expensive listing seated on this page and still sits under the Rs. 1,000 cap.
GAP at a median 50%, Fort Collins spanning 34% to 63% - the ordinary direction, shown alongside the inversions.
Rs. 780, stated Rs. 2,599, badged 70%, no rating published
Why it earned its spot it is a mid-priced pullover showing what the upper half of the sub-Rs. 1,000 band buys.
Rs. 660, stated Rs. 2,199, badged 70%, no rating published
Why it earned its spot it is the cheapest proper jacket seated here at a deep badge.
Rs. 994, stated Rs. 3,206, badged 69%, no rating published
Why it earned its spot it prints the largest stated MRP of any listing on this page.
Rs. 525, stated Rs. 1,499, badged 65%, no rating published
Why it earned its spot it sits almost exactly at the shelf's median badge of 63%.
Rs. 749, stated Rs. 2,025, badged 63%, no rating published
Why it earned its spot Fort Collins has the widest badge range of any multi-listing brand in the read, and this is its deep end.
Rs. 950, stated Rs. 2,499, badged 62%, no rating published
Why it earned its spot GAP's listings sit in the shallow half of the shelf and this shows where that lands on price.
Rs. 292, stated Rs. 699, badged 58%, no rating published
Why it earned its spot it is the cheapest jacket on the page by some distance.
Rs. 662, stated Rs. 1,299, badged 49%, no rating published
Why it earned its spot it falls just below the halfway badge and sits near the shelf's median price.
Rs. 840, stated Rs. 1,599, badged 47%, no rating published
Why it earned its spot it is the dearest sub-50%-badged knit seated here.
First, sort by price and ignore the percentage. Across all 159 listings the median selling price by badge band runs Rs. 440 (0-19%), Rs. 1,332 (20-39%), Rs. 1,016 (40-59%), Rs. 455 (60-79%) and Rs. 725 (80-99%). The shallowest-badged band is the second cheapest on the shelf. Second, know which brands simply do not discount, because filtering by badge hides them entirely. V-MART's listings here are badged 4-12%, MAX 17%, PERFORMAX 25% — and V-MART's Rs. 187 sweatshirt is the cheapest thing in the read. Third, there are no ratings to read. Zero of the 159 listings publish a star average or a rating count, so this shelf gives you a price and a photograph and nothing about how the garment performed for anyone else. Check the fabric composition and size chart on the listing itself. Fourth, treat the stated MRP as a number, not a history. The highest in this read is Rs. 8,599; the lowest is Rs. 199. This is a price page: nothing was bought, unpacked or worn, and no listing here is assessed for warmth, fit, fabric weight or durability.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| V-MART sweatshirt Rs. 187, 6% off, the cheapest on the page | Rs. 187 | Rs. 199 | 6% |
| V-MART sweater Rs. 879, 12% off and dearer than the 90% one | Rs. 879 | Rs. 999 | 12% |
| MAX sweatshirt Rs. 497, 17% off | Rs. 497 | Rs. 599 | 17% |
| KOTTY pullover Rs. 300, 90% off the shelf's deepest badge | Rs. 300 | Rs. 2,999 | 90% |
| Fyre Rose bomber Rs. 400, 84% off | Rs. 400 | Rs. 2,499 | 84% |
| DNMX sweatshirt Rs. 200, 75% off, the cheapest here bar one | Rs. 200 | Rs. 799 | 75% |
| YOUSTA sweatshirt Rs. 200, 60% off a Rs. 499 MRP | Rs. 200 | Rs. 499 | 60% |
| LEIA V-neck sweater Rs. 315, 79% off | Rs. 315 | Rs. 1,499 | 79% |
| Buda Jeans Co V-neck sweater Rs. 315, 79% off | Rs. 315 | Rs. 1,499 | 79% |
| NEONOMAD sweatshirt Rs. 432, 76% off | Rs. 432 | Rs. 1,799 | 76% |
| Teamspirit hoodie Rs. 305, 75% off | Rs. 305 | Rs. 1,218 | 75% |
| FIG high-neck pullover Rs. 351, 75% off | Rs. 351 | Rs. 1,405 | 75% |
| Swi Stylish fringed shawl Rs. 264, 67% off | Rs. 264 | Rs. 799 | 67% |
| Indie Picks woven shawl Rs. 410, 75% off | Rs. 410 | Rs. 1,639 | 75% |
| Zamour floral shawl Rs. 920, 54% off | Rs. 920 | Rs. 2,000 | 54% |
| FASHION WORLD paisley shawl Rs. 350, 50% off | Rs. 350 | Rs. 699 | 50% |
| Handicraft-palace floral shawl Rs. 999, 50% off | Rs. 999 | Rs. 1,999 | 50% |
| STREET9 pullover Rs. 780, 70% off | Rs. 780 | Rs. 2,599 | 70% |
| COTTINFAB jacket Rs. 660, 70% off | Rs. 660 | Rs. 2,199 | 70% |
| SYKON zip-front sweater Rs. 994, 69% off | Rs. 994 | Rs. 3,206 | 69% |
| NETPLAY striped sweatshirt Rs. 525, 65% off | Rs. 525 | Rs. 1,499 | 65% |
| Fort Collins lightweight jacket Rs. 749, 63% off | Rs. 749 | Rs. 2,025 | 63% |
| GAP sweatshirt Rs. 950, 62% off | Rs. 950 | Rs. 2,499 | 62% |
| KASHIANXSTYLE jacket Rs. 292, 58% off | Rs. 292 | Rs. 699 | 58% |
| RIO cable-knit chenille sweater Rs. 662, 49% off | Rs. 662 | Rs. 1,299 | 49% |
| Feverfew button-front cardigan Rs. 840, 47% off | Rs. 840 | Rs. 1,599 | 47% |
Each selling price, stated MRP and discount badge here came from the search data ajio.com itself serves, read on 21 October 2026, logged out, from India, with nothing purchased and customer service not contacted. Four queries — women sweater, women jacket, men sweatshirt and women shawl — returned 159 unique listings; 26 are seated. Every count, median and range quoted anywhere on this page is computed over all 159 rows, not over the 26 shown.
Zero of the 159 listings returned a star average or a rating count. That is AJIO's own data, not a gap in our reading — its search results simply do not carry customer ratings, where Myntra's carry pools running into the thousands on the same garment categories. So no card on this page shows a rating pill, and nothing here should be read as evidence about how any of these garments performs for the people who bought it.
The claim that the badge is a brand setting rather than a price signal is computed, not asserted. Median selling price by badge band across all 159 listings runs Rs. 440 (0-19%), Rs. 1,332 (20-39%), Rs. 1,016 (40-59%), Rs. 455 (60-79%) and Rs. 725 (80-99%) — the shallowest band is the second cheapest. By brand, V-MART's median badge is 6% and KOTTY's is 81%, on comparable garments.
This page covers what sells under Rs. 1,000, which is 109 of the 159 listings we read. That is a budget line and nothing more. No garment here has been bought, unpacked or worn, and no assessment is made of warmth, fabric weight, fit, shrinkage or how any of it survives a wash.
Less than the stated MRPs suggest, and most of it is cheap. Across the 159 listings we read on 21 October 2026 from AJIO's sweater, jacket, sweatshirt and shawl shelves, 109 sell under Rs. 1,000 and 64 under Rs. 500. The median selling price is Rs. 638, the whole read runs from Rs. 187 to Rs. 2,729, and the median advertised badge is 63%. The highest stated MRP in the read is Rs. 8,599. Figures read 21 October 2026 and subject to change.
No, and on this shelf it points the other way. We grouped all 159 listings by badge band and took the median selling price of each: 0-19% badge → Rs. 440; 20-39% → Rs. 1,332; 40-59% → Rs. 1,016; 60-79% → Rs. 455; 80-99% → Rs. 725. The shallowest-badged band is the second cheapest on the shelf, and the deepest-badged band is dearer than it. The single clearest example is on this page: a V-MART sweatshirt badged 6% off sells for Rs. 187, while a KOTTY pullover badged 90% off sells for Rs. 300. None of this says any discount is not genuine — a badge is arithmetic between two published numbers, and both are published. It says the badge depends on the stated MRP a listing prints, so it cannot tell you what the garment costs. Sort by price.
Because the badge is set by the brand, not by the garment. Grouping the read by label makes it obvious. V-MART's listings are badged 4% to 12%, median 6%. MAX sits at 17%, PERFORMAX at 25%. At the other end, KOTTY runs 77% to 90%, median 81%, and RED TAPE 80% to 85%. In the middle, DNMX's 24 listings sit in a remarkably tight 65-75% band and GAP's seven have a median of 50%. These are the same categories of garment — sweaters, sweatshirts, jackets — on the same shelf, read in the same pass. A brand that prints a low MRP and takes a little off it cannot produce a large percentage, however cheap it is, and V-MART's Rs. 187 sweatshirt is the proof. No wrongdoing by any brand is suggested here; both pricing styles are entirely ordinary. It simply means filtering by discount hides whole labels from you.
Because AJIO does not publish any on these listings. Zero of the 159 listings we read returned a star average or a rating count — not a low number, but nothing at all. That is AJIO's own data rather than a gap in our reading, and it is a real difference from the competition: the same garment categories on Myntra carry rating pools running well into the thousands. So this page shows no rating pills, and we are not substituting anything for them. Practically, it means AJIO's shelf gives you a price and a picture and nothing about how the thing performed for anyone who bought it. That absence is worth more caution than a low rating would be, particularly on outerwear, where fabric weight and fit decide whether the purchase was worth anything.
We do not know, and that is the honest answer. Nothing on this page has been bought, unpacked, worn or washed. We have read a price, a stated MRP and a photograph from a listing page, and that is the entire basis for everything here. We make no assessment of warmth, fabric weight, stitching, fit, shrinkage, colour-fastness or how any of these garments survives a season. What we can say is what the numbers do: at Rs. 200 a sweatshirt sits below the shelf's Rs. 638 median and inside the band holding 91 of 159 listings, so it is not an outlier price on this shelf — it is close to the shelf's normal. Check the fabric composition and the size chart on the listing itself before buying, and treat the stated MRP as a printed figure rather than as evidence of what you are getting.

























