AJIO Socks Price Per Pair: Rs. 20 to Rs. 327, Updated November 2026

AJIO’s sock shelf lists prices from Rs. 39 to Rs. 1,121, and not one of those numbers is comparable to another. Socks are sold in packs: of the 116 listings we read on 11 November 2026, 93 state a pack count in their own title and those counts run from 2 to 10. A Rs. 119 pack of six is a cheaper sock than a Rs. 65 pack of three, and the listing price tells you neither thing.

Divided out, the shelf looks completely different: Rs. 19.83 to Rs. 326.67 a pair, median Rs. 58.00. That is a 16.5-fold spread on a sock. Ten listings come in under Rs. 30 a pair; twenty-three cost over Rs. 100.

Twenty-three of the 116 listings state no pack count at all. They are excluded from every per-pair figure on this page rather than assumed to be single pairs — including the cheapest headline price on the whole shelf, a SAMVAR women’s ankle sock at Rs. 39 badged 92% off, which may be one pair or several. Its title does not say, so we do not say either.

Two listings on this shelf carry the same pack size and the same stated MRP, to the rupee. One is advertised at 87% off and the other at 5% off.

Same reference price of Rs. 499. Same pack of three. Eighty-two percentage points between the badges, and 7.3 times between what a pair actually costs you.

Neither number is false and neither seller is doing anything wrong. A maximum retail price is set by the seller, and setting one above the selling price is ordinary and lawful practice across every Indian marketplace. What the pair of rows demonstrates is narrower and entirely practical: the badge is a statement about the reference price, so two badges cannot be compared with each other, and neither can be used to find a cheap sock. The right-hand column can.

Seven of the eight cheapest pairs on the shelf come from two labels, USOXO and HEBTROCO, and every one of them is badged 82% or deeper. The floor is Rs. 19.83 a pair, a USOXO pack of six at Rs. 119.

This is where the simple story breaks, and it is worth saying so plainly. The first five rows fit the pattern — expensive socks, shallow badges of 5% to 18%. But the two dearest pairs on the entire shelf, SUPERDRY at Rs. 326.67 a pair and Decathlon’s Quechua at Rs. 324.50, carry badges of 65% and 57%.

So a deep badge does not reliably mean a cheap sock, and a shallow one does not reliably mean an expensive one. It means the badge carries no usable information about price in either direction — which is a stronger conclusion than “deep badges are on cheap socks”, and the data supports it better.

Group the 93 pack-counted listings by brand and the inversion is systematic. The 21 listings badged 70% or deeper have a median price of Rs. 33.00 a pair. The 32 badged 20% or shallower have a median of Rs. 87.17 a pair — 2.6 times as much.

ADIDAS’s seven listings have a median badge of 5% and a median price of Rs. 126.33 a pair. USOXO’s eleven have a median badge of 87% and a median of Rs. 23.80. The brand advertising almost no discount charges 5.3 times as much per pair as the one advertising 87% off.

Nothing in this table is a quality judgement. A sock costing five times more may well last five times longer; nothing on this page was worn or washed, and neither yarn, gauge nor durability can be read off a listing. The table describes pricing behaviour, not socks.

The last twist: the budget labels do not merely discount more, they start from a higher stated price per pair than the sportswear brands do.

USOXO’s pack of three states an MRP of Rs. 999, which is Rs. 333 a pair — 1.8 times the Rs. 183 a pair that ADIDAS states on its own pack of three, and twice the Rs. 166 ADIDAS states on another. USOXO then sells at Rs. 26.33 a pair and ADIDAS at Rs. 158 to Rs. 168.

Read as a shopper: the listing claiming the most expensive sock on the shelf is also selling the cheapest one. Across all 93 pack-counted listings the stated MRP per pair spans Rs. 44.50 to Rs. 933.00, a 21-fold range that tracks neither the price nor the brand in any consistent direction. Again, no accusation is made — sellers set their own reference prices and are entitled to; this is simply why the reference price is not usable for comparison either.

Not one of the 116 listings carries a star average or a rating count. That is AJIO’s own behaviour on this category, not a gap in our read — the fields come back empty from AJIO’s own search data, the same way they do across its apparel shelves.

It matters more on socks than it looks. With no badge worth reading, no reference price worth reading and no reviews at all, the only two pieces of information on an AJIO sock listing are the price and the pack count — which is exactly why the price per pair is the whole of this page. The absence of ratings is not evidence that anything is wrong with any listing; it is a fact about what this retailer publishes.