AJIO Potli and Clutch Bags Under Rs. 1,100: 1% to 85% Off, Oct 2026

Q: What does a potli or clutch bag cost on AJIO in October 2026?

In this read of 111 listings, Rs. 210 to Rs. 8,100 with a median of Rs. 1,000 . Embroidered and embellished potli bags cluster between Rs. 320 and Rs. 1,100; box clutches sit mostly between Rs. 900 and Rs. 1,100; branded leather-look clutches and handbags run Rs. 1,300 to Rs. 4,500. The median discount badge across the whole shelf is 65%. These figures describe the 111 listings AJIO's own search returned for 'potli', 'clutch bag' and 'ethnic bag' on 2 October 2026, not its full catalogue, and nothing was purchased.

Q: Why does one AJIO brand have sixteen bags all at Rs. 4,999 MRP?

We cannot tell you why, only that it does. One brand accounts for 16 of the 111 listings in this read and states the identical maximum retail price of Rs. 4,999 on every one of them , with selling prices from Rs. 900 to Rs. 1,100 and badges from 82% down to 78%. Because the denominator never changes, the badge is simply a restatement of the price. Eighteen of the 111 listings state Rs. 4,999 in total. Setting one list price across a product range is ordinary and lawful, and nothing here alleges otherwise - but it does mean a discount sort on this shelf largely sorts by brand.

Q: Why are there no ratings on AJIO bags?

Because AJIO does not publish them on its listings. Not one of the 111 listings in this read carries a star average or a review count , and that is the platform's own behaviour rather than a gap in our reading - we have found the same on every AJIO shelf we have read. It has two consequences worth knowing. The badge becomes the only number on a card that looks like information, which this page argues it is not. And the check we use elsewhere for spotting one product listed several times - an identical star average with an identical review count - cannot be run here at all, so on this shelf we cannot tell you whether two similar cards are the same bag.

Zoutons Picks — AJIO, October 2026

One hundred and eleven festive bag listings read on 2 October. The badge tells you which brand you are looking at, and almost nothing else.

By Zoutons Editorial Team · October 2, 2026

Prices & codes last verified October 2, 2026

The short of it AJIO potli and clutch listings read on 2 October 2026. Sixteen bags share one Rs. 4,999 list price; a cheaper clutch shows half the badge; one brand shows 1% off on all four listings; and the cheapest bag here is Rs. 210.

Festive bags are bought once a year and compared for about forty seconds, which is why this shelf is worth reading slowly. One brand has 16 of the 111 listings here and prints the identical Rs. 4,999 list price on every one of them, so its bags at Rs. 900 to Rs. 1,100 all show 78% to 82% off. A clutch at Rs. 930 from another label shows 45%. Below: all 111 listings read as multiples rather than percentages, and why AJIO publishing no ratings makes the badge the only thing left to go on.

Every price below was pulled from AJIO on October 2, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.

Shop potli and clutch bags on AJIO See live AJIO offers

Jump to a pick

Rs. 900 with an 82% badge — one of sixteen bags sharing one MRP — Rs. 900, 82% badge
Rs. 1,000 at exactly 5.00x the stated MRP — Rs. 1,000, same MRP
Rs. 1,050 — Rs. 50 dearer, one badge point shallower — Rs. 1,050, same MRP
Rs. 1,100 — the dearest of the sixteen, and the shallowest badge of them — Rs. 1,100, same MRP
Rs. 1,078 showing 55% — Rs. 78 dearer than the 80% clutch — Rs. 1,078, 55% badge
Rs. 1,099 showing 45% — a 1.82x multiple from a known label — Rs. 1,099, 45% badge
Rs. 930 showing 45% — cheaper than the 80% clutch, less than half the badge — Rs. 930, 45% badge
Rs. 900 showing 55% — the same Rs. 900 as the 82% clutch — Rs. 900, 55% badge
Rs. 1,044 showing 74% — the shelf's third-largest brand block — Rs. 1,044, 74% badge
Rs. 1,583 at 1% off — Rs. 16 below its own stated MRP — Rs. 1,583, 1% off
Rs. 2,177 at 1% off — the same brand, the same Rs. 22 gap — Rs. 2,177, 1% off
Rs. 4,454 at 1% off — the dearest bag seated here — Rs. 4,454, 1% off
Rs. 1,343 at 4% off — and the same brand's near-identical bag at 27% — Rs. 1,343, 4% off
Rs. 1,539 at 30% — the same brand's deepest badge — Rs. 1,539, 30% off
Rs. 399 with an 85% badge — the deepest in the read, at a 6.51x multiple — Rs. 399, 85% badge
Rs. 320 potli at a 6.25x stated multiple — Rs. 320, 6.25x MRP
Rs. 210 — the cheapest bag on the whole shelf — Rs. 210, cheapest
Rs. 364 potli at 72% — a 3.57x multiple — Rs. 364 potli
Rs. 949 from a D2C label, 77% off a stated Rs. 4,140 — Zouk tote, Rs. 949
Rs. 719 at an 83% badge — a 5.88x multiple — Rs. 719, 5.88x MRP

20 Listings, Rs. 210 to Rs. 4,454

Chapter One

One Brand, Sixteen Bags, One Stated MRP Of Rs. 4,999

A single brand holds 16 of the 111 listings on this shelf and states the identical maximum retail price of Rs. 4,999 on every one. The bags cost Rs. 900 to Rs. 1,100, so the badges run 82% down to 78% - arithmetic on a fixed number.

Rs. 900 with an 82% badge — one of sixteen bags sharing one MRP

Toobacraft Women Pearl Box Clutch Bag

Rs. 900 against a stated Rs. 4,999, the cheapest of this brand's 16 listings.

Why it earned its spot The cheapest entry in the shelf's single largest block of listings.

Rs. 900Rs. 4,99982% off

Rs. 900 | MRP Rs. 4,999 | 5.55x | 82% badge | no rating published

Full specs & the long story

One brand holds 16 of the 111 listings on this shelf, and states the identical maximum retail price of Rs. 4,999 on every single one of them. This is the cheapest of the sixteen at Rs. 900, which is how it ends up with the deepest badge of the group, 82%.

Across those sixteen bags the price moves from Rs. 900 to Rs. 1,100 and the badge moves from 82% to 78%, because the denominator never changes. Eighteen of the 111 listings state Rs. 4,999 and sixteen of them belong to this one brand. No rating is published here, or anywhere on this shelf, so the badge is the only number on the card that looks like information.

Selling price: Rs. 900
What the listing calls it: a pearl box clutch bag
Stated MRP and badge: Rs. 4,999, 82% off displayed
Stated MRP as a multiple of the price: 5.55x
Key detail: Rs. 900 against a stated MRP of Rs. 4,999 - an 82% badge and a 5.55x multiple - with no rating published, as with all 111 listings on this shelf
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Cheapest of the sixteen
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 1,000 at exactly 5.00x the stated MRP

Toobacraft Women Self-Design Box Clutch Bag

Rs. 1,000 against a stated Rs. 4,999, for an 80% badge.

Why it earned its spot The round number at the centre of the brand's block, and of the whole shelf.

Rs. 1,000Rs. 4,99980% off

Rs. 1,000 | MRP Rs. 4,999 | 5.00x | 80% badge | no rating published

Full specs & the long story

Rs. 1,000 against Rs. 4,999 is a 5.00x multiple to the rupee, and Rs. 1,000 happens to be the median price of all 111 listings in this read. Eight separate listings from this brand sit at exactly Rs. 1,000, every one against the same Rs. 4,999, every one displaying 80%.

Set that against card 07: a clutch at Rs. 930 - Rs. 70 cheaper - showing 45% off, because its stated MRP is Rs. 1,690 rather than Rs. 4,999. Two clutch bags, Rs. 70 apart, 35 badge points apart. An MRP is a figure a listing displays; we have not verified that any bag here sold at Rs. 4,999, and MRP data varies widely across Indian listings.

Selling price: Rs. 1,000
What the listing calls it: a self-design box clutch bag
Stated MRP and badge: Rs. 4,999, 80% off displayed
Stated MRP as a multiple of the price: 5.00x
Key detail: Rs. 1,000 against a stated MRP of Rs. 4,999 - an 80% badge and a 5.00x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: The shelf's median price
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 1,050 — Rs. 50 dearer, one badge point shallower

Toobacraft Women Beautiful Bling Box Clutch Bag

Rs. 1,050 against the same stated Rs. 4,999, for 79%.

Why it earned its spot Shows how little the badge moves when the list price is fixed.

Rs. 1,050Rs. 4,99979% off

Rs. 1,050 | MRP Rs. 4,999 | 4.76x | 79% badge | no rating published

Full specs & the long story

Fifty rupees more than card 02, against the same stated Rs. 4,999, and the badge falls by one point. Three of this brand's listings sit at Rs. 1,050 and all three read 79%.

That is the practical consequence of a fixed denominator: within this block the badge is just a restatement of the price, running smoothly from 82% at Rs. 900 to 78% at Rs. 1,100. It carries no information about the bag at all - and with no rating published anywhere on this shelf, there is nothing else on the card to weigh. The 'bling' description is the listing's own word.

Selling price: Rs. 1,050
What the listing calls it: a bling box clutch bag
Stated MRP and badge: Rs. 4,999, 79% off displayed
Stated MRP as a multiple of the price: 4.76x
Key detail: Rs. 1,050 against a stated MRP of Rs. 4,999 - a 79% badge and a 4.76x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Badge tracks price, not value
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 1,100 — the dearest of the sixteen, and the shallowest badge of them

Toobacraft Women Beautiful Box Clutch Bag

Rs. 1,100 against the same Rs. 4,999, for 78%.

Why it earned its spot The top of the block, and the end of the arithmetic.

Rs. 1,100Rs. 4,99978% off

Rs. 1,100 | MRP Rs. 4,999 | 4.54x | 78% badge | no rating published

Full specs & the long story

The dearest of the brand's sixteen listings, and therefore the shallowest badge among them at 78%. Rs. 200 separates this from card 01 and four badge points separate their discounts; nothing else on the two cards differs except the printed description.

Worth noting what this does to a shopper sorting by discount: twenty-four of the 111 listings here show 78% or more, and sixteen of those twenty-four are this one brand. A discount sort on this shelf is largely a sort by brand. That is an observation about published fields rather than an allegation against anyone; the bags may be perfectly good and we have handled none of them.

Selling price: Rs. 1,100
What the listing calls it: a box clutch bag
Stated MRP and badge: Rs. 4,999, 78% off displayed
Stated MRP as a multiple of the price: 4.54x
Key detail: Rs. 1,100 against a stated MRP of Rs. 4,999 - a 78% badge and a 4.54x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Top of the block
Read on: ajio.com search results, 2 October 2026, logged out, India

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Chapter Two

Six Bags Within Rs. 199, And Badges From 80% To 45%

Six listings sit between Rs. 900 and Rs. 1,099. Their badges are 80%, 74%, 55%, 55%, 45% and 45%, and their stated list prices run from Rs. 1,690 to Rs. 4,999. The cheapest bag of the six carries the second-shallowest badge.

Rs. 1,078 showing 55% — Rs. 78 dearer than the 80% clutch

Anekaant Embellished Potli Bag with Drawstring Closure

A potli at Rs. 1,078 against a stated Rs. 2,399, a 2.23x multiple.

Why it earned its spot A credible list price, and the shelf's second-largest brand block.

Rs. 1,078Rs. 2,39955% off

Rs. 1,078 | MRP Rs. 2,399 | 2.23x | 55% badge | no rating published

Full specs & the long story

Rs. 78 more than the Rs. 1,000 clutch on card 02, and 25 badge points shallower. The reason is entirely the stated MRP: Rs. 2,399 here against Rs. 4,999 there, so a 2.23x multiple against a 5.00x one.

This brand has 15 listings on the shelf - the second-largest block after the sixteen - and they run a tight 50% to 65% with a median price of Rs. 1,499. A brand that holds its badges in a narrow band across fifteen listings is behaving like one whose list price means something, which is the most you can infer from a shelf that publishes no reviews at all.

Selling price: Rs. 1,078
What the listing calls it: an embellished potli bag with a drawstring closure
Stated MRP and badge: Rs. 2,399, 55% off displayed
Stated MRP as a multiple of the price: 2.23x
Key detail: Rs. 1,078 against a stated MRP of Rs. 2,399 - a 55% badge and a 2.23x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Narrow band, plausible MRP
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 1,099 showing 45% — a 1.82x multiple from a known label

LAVIE SIGNATURE Women Minot Embriodered Potli

An embroidered potli at Rs. 1,099 against a stated Rs. 1,999.

Why it earned its spot Among the most plausible stated list prices on the shelf.

Rs. 1,099Rs. 1,99945% off

Rs. 1,099 | MRP Rs. 1,999 | 1.82x | 45% badge | no rating published

Full specs & the long story

A 1.82x multiple is one of the lowest on this shelf, and this is a recognised Indian bag label rather than an unbranded listing. At Rs. 1,099 it is Rs. 99 dearer than the 80% clutch on card 02 and 35 badge points behind it.

Here is the comparison in one line. Six bags on this shelf sit between Rs. 900 and Rs. 1,099 - Rs. 199 of real money - with badges of 80%, 74%, 55%, 55%, 45% and 45%, and stated MRPs from Rs. 1,690 to Rs. 4,999. The badges span 35 points; the money spans Rs. 199. We bought and carried none of them.

Selling price: Rs. 1,099
What the listing calls it: an embroidered potli bag
Stated MRP and badge: Rs. 1,999, 45% off displayed
Stated MRP as a multiple of the price: 1.82x
Key detail: Rs. 1,099 against a stated MRP of Rs. 1,999 - a 45% badge and a 1.82x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Low multiple, known label
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 930 showing 45% — cheaper than the 80% clutch, less than half the badge

Mochi Women Foldover Clutch with Detachable Chain

A foldover clutch at Rs. 930 against a stated Rs. 1,690.

Why it earned its spot The single sharpest comparison on the shelf.

Rs. 930Rs. 1,69045% off

Rs. 930 | MRP Rs. 1,690 | 1.82x | 45% badge | no rating published

Full specs & the long story

This clutch costs Rs. 930. The clutch on card 02 costs Rs. 1,000. This one shows 45% off and that one shows 80%. The cheaper bag has the shallower badge, which is the exact opposite of what a discount sort implies.

The whole difference is one field: Rs. 1,690 stated here, Rs. 4,999 there. A 1.82x multiple is a list price you could imagine a clutch carrying; a 5.00x one is not something this shelf evidences. Neither card publishes a rating, because none of the 111 listings here does, so a shopper comparing these two has the badge and nothing else - and the badge points the wrong way.

Selling price: Rs. 930
What the listing calls it: a foldover clutch with a detachable chain
Stated MRP and badge: Rs. 1,690, 45% off displayed
Stated MRP as a multiple of the price: 1.82x
Key detail: Rs. 930 against a stated MRP of Rs. 1,690 - a 45% badge and a 1.82x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Cheaper bag, smaller badge
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 900 showing 55% — the same Rs. 900 as the 82% clutch

Fabbhue Women Embellished Potli Bag with Snap-Button Closure

A potli at Rs. 900 against a stated Rs. 1,999, a 2.22x multiple.

Why it earned its spot Identical money to card 01, 27 badge points apart.

Rs. 900Rs. 1,99955% off

Rs. 900 | MRP Rs. 1,999 | 2.22x | 55% badge | no rating published

Full specs & the long story

Rs. 900, exactly as on card 01 - and this one displays 55% while that one displays 82%. Identical price to the rupee, twenty-seven points of badge between them, generated entirely by Rs. 1,999 stated here against Rs. 4,999 there.

If you want the single number that separates these two cards, it is the multiple: 2.22x here, 5.55x there. That is the figure we publish on every card on this page, precisely because the percentage hides it. Nothing improper is alleged against either seller - list prices are set by brands and vary widely - but at the same Rs. 900 the badge is not telling you about the bag.

Selling price: Rs. 900
What the listing calls it: an embellished potli bag with a snap-button closure
Stated MRP and badge: Rs. 1,999, 55% off displayed
Stated MRP as a multiple of the price: 2.22x
Key detail: Rs. 900 against a stated MRP of Rs. 1,999 - a 55% badge and a 2.22x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Same Rs. 900, 27 points apart
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 1,044 showing 74% — the shelf's third-largest brand block

EXOTIC Women Hobo Bag with Adjustable Strap

A hobo bag at Rs. 1,044 against a stated Rs. 3,999.

Why it earned its spot A wide-spread brand sitting between the two extremes.

Rs. 1,044Rs. 3,99974% off

Rs. 1,044 | MRP Rs. 3,999 | 3.83x | 74% badge | no rating published

Full specs & the long story

This brand has 11 listings on the shelf with badges from 50% to 74% and a median price of Rs. 1,708 - a wider spread than the brands around it, and a median badge of 67%. At Rs. 1,044 this is the cheap end of its range.

A 3.83x stated multiple puts it closer to the Rs. 4,999 block than to the Rs. 1,690 clutch, which is the useful way to place it. On a shelf with no published reviews, the multiple is the only quality-adjacent signal available - and it is a signal about the seller's pricing habit, not about the bag. 'Adjustable strap' is the listing's own description.

Selling price: Rs. 1,044
What the listing calls it: a hobo bag with an adjustable strap
Stated MRP and badge: Rs. 3,999, 74% off displayed
Stated MRP as a multiple of the price: 3.83x
Key detail: Rs. 1,044 against a stated MRP of Rs. 3,999 - a 74% badge and a 3.83x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Mid-shelf, wide range
Read on: ajio.com search results, 2 October 2026, logged out, India

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Chapter Three

The Brands That Barely Discount At All

One label's four listings all show 1% off - Rs. 16 and Rs. 22 below their own stated prices. Another runs 4%, 8%, 27% and 30%. Five of the 111 listings show 5% or less, and four of those five belong to one brand.

Rs. 1,583 at 1% off — Rs. 16 below its own stated MRP

Women Marks Women Foldover Clutch with Snap-Button Closure

The most honest list price on the shelf, and the smallest badge.

Why it earned its spot A brand that declines to claim a discount, on all four of its listings.

Rs. 1,583Rs. 1,5991% off

Rs. 1,583 | MRP Rs. 1,599 | 1.01x | 1% badge | no rating published

Full specs & the long story

Rs. 1,583 asked against Rs. 1,599 stated. Sixteen rupees. This brand has four listings on the shelf and every one of them shows 1% off: Rs. 1,583 against Rs. 1,599, Rs. 2,177 against Rs. 2,199 twice, and Rs. 4,454 against Rs. 4,499.

Four listings, four 1.01x multiples. That is a brand whose stated MRP is its actual price. It is also, on this shelf, a brand that a shopper sorting by discount will never see - five of the 111 listings show 5% or less and four of those five are this one label. Whether its bags are worth Rs. 1,583 is a judgement; we did not open, carry or inspect any of them.

Selling price: Rs. 1,583
What the listing calls it: a foldover clutch with a snap-button closure
Stated MRP and badge: Rs. 1,599, 1% off displayed
Stated MRP as a multiple of the price: 1.01x
Key detail: Rs. 1,583 against a stated MRP of Rs. 1,599 - a 1% badge and a 1.01x multiple, the lowest in the read - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Honest MRP, invisible to a sort
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 2,177 at 1% off — the same brand, the same Rs. 22 gap

Women Marks Women Hobo Bag with Detachable Strap

A hobo bag at Rs. 2,177 against a stated Rs. 2,199.

Why it earned its spot The brand's median price, and the pattern holding at a higher number.

Rs. 2,177Rs. 2,1991% off

Rs. 2,177 | MRP Rs. 2,199 | 1.01x | 1% badge | no rating published

Full specs & the long story

Rs. 22 below its own stated list price, which is this brand's habit at every price point it sells at. Two of its four listings sit at exactly Rs. 2,177 against Rs. 2,199 - a hobo bag and an ethnic sling bag.

Set against the sixteen bags sharing one Rs. 4,999 MRP, this is the other end of the same decision. One brand prints a list price Rs. 22 above its asking price; another prints one five times above. Both are lawful and both are common. The consequence for a shopper is that the badge sorts bags by their seller's pricing policy rather than by anything about the bags.

Selling price: Rs. 2,177
What the listing calls it: a hobo bag with a detachable strap
Stated MRP and badge: Rs. 2,199, 1% off displayed
Stated MRP as a multiple of the price: 1.01x
Key detail: Rs. 2,177 against a stated MRP of Rs. 2,199 - a 1% badge and a 1.01x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: The pattern at a higher price
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 4,454 at 1% off — the dearest bag seated here

Women Marks Women Ethnic Embellished Handbag

An ethnic embellished handbag at Rs. 4,454 against a stated Rs. 4,499.

Why it earned its spot Nearly the same stated MRP as the 80% block, at four and a half times the price.

Rs. 4,454Rs. 4,4991% off

Rs. 4,454 | MRP Rs. 4,499 | 1.01x | 1% badge | no rating published

Full specs & the long story

This bag states a maximum retail price of Rs. 4,499 and asks Rs. 4,454. The sixteen clutch bags in chapter one state Rs. 4,999 and ask Rs. 900 to Rs. 1,100. Almost the same list price; four to five times the difference in what you actually pay.

That is the clearest way to see what a stated MRP is worth on this shelf. Here it is a price someone is being asked to pay. There it is a number that generates a badge. At Rs. 4,454 this is the dearest bag seated on this page and the shelf runs to Rs. 8,100 beyond it. No rating is published, so there is nothing to tell you whether the bag justifies the money.

Selling price: Rs. 4,454
What the listing calls it: an ethnic embellished handbag
Stated MRP and badge: Rs. 4,499, 1% off displayed
Stated MRP as a multiple of the price: 1.01x
Key detail: Rs. 4,454 against a stated MRP of Rs. 4,499 - a 1% badge and a 1.01x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Dearest seated, 1.01x
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 1,343 at 4% off — and the same brand's near-identical bag at 27%

LONDON RAG Women Coc-Embossed Clutch Bag

A croc-embossed clutch at Rs. 1,343 against a stated Rs. 1,399.

Why it earned its spot One brand running four different badges across four listings.

Rs. 1,343Rs. 1,3994% off

Rs. 1,343 | MRP Rs. 1,399 | 1.04x | 4% badge | no rating published

Full specs & the long story

This label has four listings on the shelf and, unlike the brands either side of it, no single policy: 4%, 8%, 27% and 30%, on bags priced Rs. 1,343, Rs. 1,471, Rs. 1,605 and Rs. 1,539. Three of the four are described as croc-embossed clutch bags.

So the same brand sells what it calls a croc-embossed clutch at Rs. 1,343 with a 4% badge and at Rs. 1,605 with a 27% one. The dearer bag shows the bigger discount. Whether those are different bags we cannot tell you - AJIO publishes no rating counts, so the duplicate-listing fingerprint we would normally use is simply not available on this shelf.

Selling price: Rs. 1,343
What the listing calls it: a croc-embossed clutch bag
Stated MRP and badge: Rs. 1,399, 4% off displayed
Stated MRP as a multiple of the price: 1.04x
Key detail: Rs. 1,343 against a stated MRP of Rs. 1,399 - a 4% badge and a 1.04x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: One brand, four badges
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 1,539 at 30% — the same brand's deepest badge

LONDON RAG Women Braided Clutch Bag with Top-Handle

A braided clutch at Rs. 1,539 against a stated Rs. 2,199.

Why it earned its spot Dearer than card 13 and showing seven times the discount.

Rs. 1,539Rs. 2,19930% off

Rs. 1,539 | MRP Rs. 2,199 | 1.43x | 30% badge | no rating published

Full specs & the long story

Rs. 196 more than card 13 from the same label, and a 30% badge against that card's 4%. The stated MRP does the work again: Rs. 2,199 here, Rs. 1,399 there.

A 1.43x multiple is still in the plausible half of this shelf - well below the 3.33x to 6.51x at the deep-discount end. This label's four listings between them produce the only brand on the shelf whose badges look like they were set bag by bag rather than by policy. 'Braided' and 'top-handle' are the listing's own words and we did not handle the bag.

Selling price: Rs. 1,539
What the listing calls it: a braided clutch bag with a top handle
Stated MRP and badge: Rs. 2,199, 30% off displayed
Stated MRP as a multiple of the price: 1.43x
Key detail: Rs. 1,539 against a stated MRP of Rs. 2,199 - a 30% badge and a 1.43x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Dearer, deeper badge
Read on: ajio.com search results, 2 October 2026, logged out, India

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Chapter Four

The Cheap End, Where 70% To 85% Lives

Below Rs. 400 the badges get deepest and the multiples get silliest - 6.51x and 6.25x on bags selling at Rs. 399 and Rs. 320. This is also where the shelf stops being festive bags and starts being slings and totes.

Rs. 399 with an 85% badge — the deepest in the read, at a 6.51x multiple

BAGSY MALONE Women Croc-Embossed Clutch with Chain Strap

Rs. 399 against a stated Rs. 2,599, the shelf's deepest discount.

Why it earned its spot The deepest badge on the shelf, and the clearest case for reading the multiple.

Rs. 399Rs. 2,59985% off

Rs. 399 | MRP Rs. 2,599 | 6.51x | 85% badge | no rating published

Full specs & the long story

An 85% badge off a stated Rs. 2,599, for a clutch bag selling at Rs. 399. That is a 6.51x multiple, the highest on this shelf, and it is the number worth looking at rather than the percentage.

The same brand's other listing here is Rs. 399 against a stated Rs. 699 - a 1.74x multiple and a 43% badge. Same brand, same Rs. 399, badges of 85% and 43%. Two bags at identical money where one carries more than twice the badge of the other, from one seller. At Rs. 399 the bag may be a perfectly reasonable buy; what it is not is 85% off anything we can evidence.

Selling price: Rs. 399
What the listing calls it: a croc-embossed clutch with a chain strap
Stated MRP and badge: Rs. 2,599, 85% off displayed
Stated MRP as a multiple of the price: 6.51x
Key detail: Rs. 399 against a stated MRP of Rs. 2,599 - an 85% badge and a 6.51x multiple, the highest in the read - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Read the multiple, not the badge
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 320 potli at a 6.25x stated multiple

Jazz And Sizzle Women Floral Embroidered Potli Bag

A floral embroidered potli at Rs. 320 against a stated Rs. 1,999.

Why it earned its spot The cheapest potli on the shelf, with the second-highest multiple.

Rs. 320Rs. 1,99984% off

Rs. 320 | MRP Rs. 1,999 | 6.25x | 84% badge | no rating published

Full specs & the long story

Rs. 320 is the cheapest potli bag in this read of 111 listings, and it reaches an 84% badge off a stated Rs. 1,999 - a 6.25x multiple, second only to card 15's 6.51x.

Compare it with the Rs. 364 potli on card 18, which shows 72% off a stated Rs. 1,299, a 3.57x multiple. Rs. 44 apart in money; twelve badge points and 2.7x of stated list price apart. For a festive bag used a handful of times a year, Rs. 320 to Rs. 364 is the practical range on this shelf, and the badge is not how you choose between them. 'Floral embroidered' is the listing's own description; we did not see the stitching.

Selling price: Rs. 320
What the listing calls it: a floral embroidered potli bag
Stated MRP and badge: Rs. 1,999, 84% off displayed
Stated MRP as a multiple of the price: 6.25x
Key detail: Rs. 320 against a stated MRP of Rs. 1,999 - an 84% badge and a 6.25x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Cheapest potli here
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 210 — the cheapest bag on the whole shelf

AVAASA Women Self-Design Sling Bag

A self-design sling bag at Rs. 210 against a stated Rs. 699.

Why it earned its spot The lowest price in the read, from a brand running a flat 70%.

Rs. 210Rs. 69970% off

Rs. 210 | MRP Rs. 699 | 3.33x | 70% badge | no rating published

Full specs & the long story

Rs. 210 is the cheapest listing among all 111, and it comes from an AJIO-aligned value label with nine listings on this shelf, most of them at a flat 70% and a median price of Rs. 390 - by far the cheapest brand block here.

It is also a sling bag rather than a potli or a clutch, which the title says and the search shelf does not separate. That is worth flagging: these queries return totes, slings and hobo bags alongside the festive clutches, and at the cheap end they are most of what you get. A Rs. 210 sling and a Rs. 1,000 box clutch are not substitutes, however the shelf lists them.

Selling price: Rs. 210
What the listing calls it: a self-design sling bag
Stated MRP and badge: Rs. 699, 70% off displayed
Stated MRP as a multiple of the price: 3.33x
Key detail: Rs. 210 against a stated MRP of Rs. 699 - a 70% badge and a 3.33x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Cheapest, and a different bag
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 364 potli at 72% — a 3.57x multiple

GAURAPAKHI Embroidered Potli Clutch

An embroidered potli clutch at Rs. 364 against a stated Rs. 1,299.

Why it earned its spot The cheap potli with the more plausible of the two cheap list prices.

Rs. 364Rs. 1,29972% off

Rs. 364 | MRP Rs. 1,299 | 3.57x | 72% badge | no rating published

Full specs & the long story

Rs. 44 more than card 16 and a Rs. 700 lower stated MRP, which is why its badge reads 72% rather than 84%. A 3.57x multiple is roughly half card 16's 6.25x.

This brand has six listings here, 55% to 75%, median price Rs. 560. Between Rs. 320 and Rs. 377 the shelf offers several embroidered and embellished potli bags from two or three such labels, and their badges differ by more than twenty points for essentially the same money. If you are buying in this band, the choice is a look - we did not handle any of them, and 'embroidered' and 'embellished' are the listings' own words.

Selling price: Rs. 364
What the listing calls it: an embroidered potli clutch
Stated MRP and badge: Rs. 1,299, 72% off displayed
Stated MRP as a multiple of the price: 3.57x
Key detail: Rs. 364 against a stated MRP of Rs. 1,299 - a 72% badge and a 3.57x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Same band, cheaper list price
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 949 from a D2C label, 77% off a stated Rs. 4,140

Zouk Women Everyday Tote Handbag

An everyday tote at Rs. 949 against a stated Rs. 4,140.

Why it earned its spot A direct-to-consumer brand pricing like the deep-discount block.

Rs. 949Rs. 4,14077% off

Rs. 949 | MRP Rs. 4,140 | 4.36x | 77% badge | no rating published

Full specs & the long story

This is a well-known Indian direct-to-consumer bag label, and on this shelf it behaves like the Rs. 4,999 block rather than like the 1% brands: Rs. 949 against a stated Rs. 4,140, a 4.36x multiple and a 77% badge.

It is also a tote rather than a festive bag, so it is here because the 'ethnic bag' query returned it. At Rs. 949 it sits Rs. 51 under the Rs. 1,000 clutch on card 02 and three badge points under it - which, on a shelf where the badge tracks the seller's MRP policy, is a coincidence rather than a comparison. Nothing here assesses the bag; we have not carried it.

Selling price: Rs. 949
What the listing calls it: an everyday tote handbag
Stated MRP and badge: Rs. 4,140, 77% off displayed
Stated MRP as a multiple of the price: 4.36x
Key detail: Rs. 949 against a stated MRP of Rs. 4,140 - a 77% badge and a 4.36x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: D2C name, deep-block pricing
Read on: ajio.com search results, 2 October 2026, logged out, India

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Rs. 719 at an 83% badge — a 5.88x multiple

SUGARFRILL Women Embellished Potli Clutch Bag

An embellished potli clutch at Rs. 719 against a stated Rs. 4,229.

Why it earned its spot The second-deepest brand block on the shelf, at a median 80%.

Rs. 719Rs. 4,22983% off

Rs. 719 | MRP Rs. 4,229 | 5.88x | 83% badge | no rating published

Full specs & the long story

This brand's four listings on the shelf run 79% to 83% with a median of 80% - the joint-deepest brand median in the read alongside the sixteen-bag block, on bags priced Rs. 719 to Rs. 781.

Its Rs. 4,229 stated MRP gives a 5.88x multiple here, and two of its other listings are Rs. 744 against Rs. 3,719. So two brands between them account for twenty of this shelf's twenty-four listings showing 78% or more. The shelf's median badge across all 111 listings is 65%, which is a high number in its own right and the reason none of these badges stands out to a shopper. We bought nothing.

Selling price: Rs. 719
What the listing calls it: an embellished potli clutch bag
Stated MRP and badge: Rs. 4,229, 83% off displayed
Stated MRP as a multiple of the price: 5.88x
Key detail: Rs. 719 against a stated MRP of Rs. 4,229 - an 83% badge and a 5.88x multiple - with no rating published
Evidence published on the listing: none - AJIO publishes no rating or review count on any of the 111 listings in this read
Material, construction and finish: the listing's own claims, not tested by us
Buying logic: Second-deepest brand block
Read on: ajio.com search results, 2 October 2026, logged out, India

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“Sixteen clutch bags from one brand, every one against the same stated Rs. 4,999. The price moves by Rs. 200; the badge moves by four points.” Zoutons Editorial Team

Four rules for buying a festive bag on this shelf

First: divide, do not read the percentage. Every card on this page publishes the stated MRP as a multiple of the asking price, and that one number separates this shelf instantly - 1.01x on the brand that shows 1% off, 5.00x on the Rs. 1,000 clutch, 6.51x on the Rs. 399 one. Twenty-four of the 111 listings show 78% or more and twenty of those twenty-four belong to just two brands. Second: compare at a price point, not across the shelf. Six bags here sit between Rs. 900 and Rs. 1,099 with badges of 80%, 74%, 55%, 55%, 45% and 45% - and within that Rs. 199, the Rs. 930 clutch has the second smallest badge and the Rs. 1,000 one has the largest. Once you are in a band, the badge is noise. Third: remember there are no reviews to fall back on. Not one of the 111 listings publishes a star average or a review count, which is AJIO's own practice on its listings. That removes both the usual quality signal and the duplicate-listing check - matching identical rating counts - that we use on Myntra, Amazon and Flipkart shelves, so on this shelf we genuinely cannot tell you whether two similar cards are one bag. Fourth: check what kind of bag the card is. These queries return slings, totes and hobo bags alongside potlis and box clutches, and below about Rs. 400 that is most of what the shelf is - the cheapest listing in the read, at Rs. 210, is a sling bag.

How our picks compare

Product	Sale price	MRP	Discount
Rs. 900, 82% badge	Rs. 900	Rs. 4,999	82%
Rs. 1,000, same MRP	Rs. 1,000	Rs. 4,999	80%
Rs. 1,050, same MRP	Rs. 1,050	Rs. 4,999	79%
Rs. 1,100, same MRP	Rs. 1,100	Rs. 4,999	78%
Rs. 1,078, 55% badge	Rs. 1,078	Rs. 2,399	55%
Rs. 1,099, 45% badge	Rs. 1,099	Rs. 1,999	45%
Rs. 930, 45% badge	Rs. 930	Rs. 1,690	45%
Rs. 900, 55% badge	Rs. 900	Rs. 1,999	55%
Rs. 1,044, 74% badge	Rs. 1,044	Rs. 3,999	74%
Rs. 1,583, 1% off	Rs. 1,583	Rs. 1,599	1%
Rs. 2,177, 1% off	Rs. 2,177	Rs. 2,199	1%
Rs. 4,454, 1% off	Rs. 4,454	Rs. 4,499	1%
Rs. 1,343, 4% off	Rs. 1,343	Rs. 1,399	4%
Rs. 1,539, 30% off	Rs. 1,539	Rs. 2,199	30%
Rs. 399, 85% badge	Rs. 399	Rs. 2,599	85%
Rs. 320, 6.25x MRP	Rs. 320	Rs. 1,999	84%
Rs. 210, cheapest	Rs. 210	Rs. 699	70%
Rs. 364 potli	Rs. 364	Rs. 1,299	72%
Zouk tote, Rs. 949	Rs. 949	Rs. 4,140	77%
Rs. 719, 5.88x MRP	Rs. 719	Rs. 4,229	83%

What we skipped — and why

What we skipped, and why: the three queries returned 111 listings and 20 are seated. The biggest cut is deliberate - twelve of the sixteen bags sharing the Rs. 4,999 list price are not seated, because four cards are enough to show a fixed denominator and seating sixteen near-identical box clutches would have been a worse page. The same applies to the eleven, fifteen and nine-listing brand blocks, which are represented by one or two cards each and counted in full in the text. We also cut the dearest end of the shelf, which runs to Rs. 8,100 and is mostly handbags rather than festive bags, and a long tail of slings and totes between Rs. 250 and Rs. 800 whose price, badge and multiple all fall inside ranges a seated card already covers. No card was chosen for the size of its badge - the page opens on the block with the deepest badges precisely to take them apart.

What we look for

Every price read from AJIO's own listing data

Each selling price, stated MRP and discount badge on this page was read on 2 October 2026 from ajio.com's own search results for 'potli', 'clutch bag' and 'ethnic bag', logged out, in India, with nothing purchased. One hundred and eleven listings were returned and 20 are seated. Nothing was bought, carried or opened.

Stated MRP is published as a multiple, because the percentage hides it

For every card we divide the stated maximum retail price by the selling price and print the result - 1.01x at the shallowest, 6.51x at the deepest. An MRP is a figure the listing displays and we have not verified that any bag here was ever sold at one, so every percentage on this page is arithmetic over two numbers a seller chose rather than a measured saving.

Brand patterns are counted across every listing, not just the seated ones

Where this page says a brand runs a flat badge or a narrow band, that is computed across all of its listings in the read - 16 for the Rs. 4,999 block, 15, 11, 9, 6 and 4 for the others - not across the cards we chose to seat. Brands with a single listing are excluded from those comparisons entirely.

No rating is quoted anywhere, because AJIO publishes none

Not one of the 111 listings in this read carries a star average or a review count. That is AJIO's own behaviour on its listings rather than a gap in our reading, and it is why the discount badge is the only number on these cards that resembles information - and why the duplicate-listing check we use elsewhere, matching identical rating counts, cannot be run on this shelf at all.

No claim is made about material, construction or finish

'Embellished', 'pearl', 'bling', 'croc-embossed', 'braided', 'self-design', 'embroidered', every material, every closure type and every colour name on this page is the listing's own printed text, reproduced as printed. We did not buy, unbox, carry, open or load a single bag, and nothing here says any of them is well made or will last.

FAQs

What does a potli or clutch bag cost on AJIO in October 2026?

In this read of 111 listings, Rs. 210 to Rs. 8,100 with a median of Rs. 1,000. Embroidered and embellished potli bags cluster between Rs. 320 and Rs. 1,100; box clutches sit mostly between Rs. 900 and Rs. 1,100; branded leather-look clutches and handbags run Rs. 1,300 to Rs. 4,500. The median discount badge across the whole shelf is 65%. These figures describe the 111 listings AJIO's own search returned for 'potli', 'clutch bag' and 'ethnic bag' on 2 October 2026, not its full catalogue, and nothing was purchased.

Why do two AJIO bags at the same price show completely different discounts?

Because the badge is computed from whatever list price the brand states. Two bags in this read are both exactly Rs. 900 - one shows 82% off against a stated Rs. 4,999, the other 55% against a stated Rs. 1,999. A clutch at Rs. 930 shows 45% while a clutch at Rs. 1,000 shows 80%, so the cheaper bag has the smaller badge. We publish the stated MRP as a multiple on every card for this reason: 2.22x and 5.55x on those two Rs. 900 bags. An MRP is a figure the listing displays and we have not verified that any bag here ever sold at one; MRP practice varies widely across Indian brands and no wrongdoing by AJIO or any seller is alleged.

Why does one AJIO brand have sixteen bags all at Rs. 4,999 MRP?

We cannot tell you why, only that it does. One brand accounts for 16 of the 111 listings in this read and states the identical maximum retail price of Rs. 4,999 on every one of them, with selling prices from Rs. 900 to Rs. 1,100 and badges from 82% down to 78%. Because the denominator never changes, the badge is simply a restatement of the price. Eighteen of the 111 listings state Rs. 4,999 in total. Setting one list price across a product range is ordinary and lawful, and nothing here alleges otherwise - but it does mean a discount sort on this shelf largely sorts by brand.

Why are there no ratings on AJIO bags?

Because AJIO does not publish them on its listings. Not one of the 111 listings in this read carries a star average or a review count, and that is the platform's own behaviour rather than a gap in our reading - we have found the same on every AJIO shelf we have read. It has two consequences worth knowing. The badge becomes the only number on a card that looks like information, which this page argues it is not. And the check we use elsewhere for spotting one product listed several times - an identical star average with an identical review count - cannot be run here at all, so on this shelf we cannot tell you whether two similar cards are the same bag.

Which AJIO bag is the best buy for a wedding or Diwali?

On what this shelf publishes, the honest answer is that it depends on a look rather than on a number, because there are no reviews to weigh. If you want a stated list price that means something, the brand showing 1% off - Rs. 1,583 against Rs. 1,599, Rs. 2,177 against Rs. 2,199 - is pricing at its own MRP, and a 1.82x multiple on a Rs. 1,099 embroidered potli from a known label is the most plausible list price among the mid-priced festive bags. For a bag used a few times a year, Rs. 320 to Rs. 364 buys an embroidered potli and the twelve-point badge difference between those two is not a reason to pick either. We did not buy, carry or open any bag on this page. Prices change without notice and can differ at checkout after coupons or delivery charges.

More AJIO coverage on Zoutons

How Zoutons picks deals Zoutons may earn a commission when you buy through links on this page. Every selling price, stated MRP and discount badge here was read on 2 October 2026 from ajio.com's own search results for 'potli', 'clutch bag' and 'ethnic bag', logged out, in India, with nothing purchased; 111 listings were returned and 20 are seated. Every count, median, range and multiple on this page describes those 111 listings on that date rather than AJIO's full catalogue, and a bag sold there that did not appear in these results does not appear here; search results are ranked, partly personalised and change continuously, so a different reader will not see the same set. No star average or review count is quoted anywhere on this page because AJIO publishes none on these listings; consequently we make no claim that any two listings are the same bag, and the identical-rating-count check we use on other marketplaces cannot be applied here. An MRP is the figure the listing displays and we have not verified that any bag here was ever sold at it, so every percentage and multiple on this page is arithmetic over two numbers a brand or seller chose rather than a measured saving; the observations that sixteen listings share one stated MRP of Rs. 4,999, that identically priced bags display different badges, and that some brands show 1% off are descriptions of published fields. Brand-level medians, ranges and counts are our own arithmetic over the listings in this read and are computed only for brands with two or more listings. Nothing on this page is an allegation of mispricing, misleading advertising, unfair trade practice or any breach of the Legal Metrology Act, the Consumer Protection Act, the Packaged Commodities Rules or any other law, rule or platform policy by AJIO or Reliance Retail Limited or by Toobacraft, Women Marks, LONDON RAG, Anekaant, EXOTIC, AVAASA, SUGARFRILL, GAURAPAKHI, Lavie, LAVIE SIGNATURE, Mochi, Fabbhue, Zouk, BAGSY MALONE, CAPRESE, Jazz And Sizzle, BRADO JEWELLERY, Accessorize London, Odette, Rubans, Metro, Italish, Haute Sauce, ENSAC, CRUSSET, Cutecumber or any other brand or seller named or unnamed, and no wrongdoing is alleged or implied - setting a single list price across a product range, and pricing at or near one's own stated MRP, are both ordinary and lawful retail practice. 'Embellished', 'pearl', 'bling', 'croc-embossed', 'braided', 'self-design', 'embroidered', 'foldover', every material, closure, dimension and colour name is the listing's own printed text, reproduced as printed and not verified, measured, opened or carried by us - nothing here is a statement about material, leather content, stitching, hardware, capacity, durability or fitness for any purpose, and nothing on this page is styling advice. We did not buy, unbox, carry, open or load any item on this page. These queries return slings, totes, hobo bags and handbags alongside potlis and clutches and the shelf does not separate them, which this page flags where relevant but cannot fully correct. Product photographs are the listings' own images as published on ajio.com and may be styled or retouched. Prices change without notice and can differ at checkout after coupons, bank offers or delivery charges; the price shown at your checkout prevails over anything here.