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- MIN. 15% OFF + 10% CASHBACK code
GET MINIMUM 15% OFF ON ALL PRODUCTS + 10% CASHBACKoAxMGView Code
Shop more and save even more!! Shop at Peppertap and get min. 15% off on all products. No minimum purchase is required to avail this offer. Also get 10% cashback if make pay through Mobikwik. Maximum cashback that can be availed is Rs.100/-. This amazing offer is running now. Hurry!! Grab it before offer ends. Shop on!!
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Peppertap is online grocery shopping company headquartered in Gurgaon. It was founded by Navneet Singh and Milind Sharma in November 2014. It is on demand grocery delivery which is accessible via both mobile application and website. It started its operations in Gurgaon and now it has service locations in major cities of the India such as Delhi NCR, Bangalore, Hyderabad, Chennai, Chandigarh, Jaipur, Kolkata, and Pune. It will also expand into smaller cities.
Its first funding was five months after company started. It raised its funds from Sequoia Capital and SAIF Partners. Its second round of funding was led by Snapdeal. Ru-Next, JAFCO and BeeNext also participated in it. Funds raised were 36 million USD. Amount will be used to expand its network to 75 cities. In Series B funding, it has also raised extra 4 million USD from Innoven Capital. It has also acquired grocery online marketplace- Jiffstore for an undislosed amount.
It offers products under nine categories such as Food Mart, Grocery and Staples, beauty and personal care items, household items, fruits and vegetables, health care products, beverages, baby care items, home care and hygiene products. Total number of products listed on its website is 15,000. Payment options are credit cards, debit card, net banking and PayUMoney. It offers various discounts as well especially for first time orders.
Its major focus is on delighting its customers with effective service. On its mobile application, it has also introduced feature of ‘live chat’ to enable great user experience. It offers free delivery option for orders above INR 350. It also promises instant delivery i.e. you get your orders within two hours of the transaction done. Peppertap tries to keep its employers happy and satisfied in order to get better productivity.
Main competitors of Peppertap are Grofers, Big basket, Nature’s Basket, Localbanya, Zopnow etc. Grofers offer large number of products as compared to Peppertap. It also lets you to choose which store to buy from-whereas such options are not available on Peppertap. By December 2015, number of orders received by Peppertap is 20,000. It is expecting to raise it to 80,000-90,000 by end of 2016. Its gross market value was around 1 million USD last year which it is planning to increase to 250 million USD by April 2016.
Current market size of e-grocery in the India is around 16 billion USD which shows wider space of growth for various hyperlocal online stores. This size is expected to grow more with advent of new companies and change in consumer behavior.